CRM Campaign Specialist

CRM Campaign Specialist – Retail – IMMEDIATE CONTRACT

A leading global retailer is looking to appoint a CRM Campaign Specialist to join their growing marketing team. =

They are looking for someone who has strong experience in customer life cycle campaigns

CRM Specialist Responsibilities:

• Create and schedule standardised campaign programs including catalogue, offer specials, newsletters, lifecycle, product and retailer specific campaigns.
• Manage the campaign brief workflow process, supporting the marketing, merchandise and promotions teams to plan targeted communications to relevant shoppers.
• Create insights from data to develop actionable shopper segments based on product purchase behaviour, frequency and Lifetime Value for use in CRM planning and campaign targeting.
• Maintain and continuously develop the product information and content libraries, including Next Best Offer product categories, product and shopper segment tags and digital content assets.

CRM Specialist Requirements

• Ideally educated to degree level
• 3 years plus Digital Marketing experience
• Hands on experience of developing and executing CRM strategies
• Experience working with Multi Channel Campaign Management solutions such as IBM Campaign, Salesforce CRM, Marketo or similar.

If you are keen on finding out more on this opportunity – then please send your CV to tbuffenbarger@welovesalt.com

Salt is acting as an Employment Business in relation to this vacancy.