Digital Marketing & Communications Manager

Digital Marketing & Communications Manager

Permanent

Salt is proud to partner with this for-profit social enterprise in their search for a Digital Marketing & Communications Manager.

They support over 7,000 charities and social enterprises around Australia, organisations that strive to make our world a better place.

You’ll be joining a friendly, passionate and successful team that has more than doubled in the last 18 months.

Purpose of the role

Taking the reigns of a proven and well-engineered marketing plan with the support of a Marketing Coordinator.

* With the support of an external agency execute eDMs and social media campaigns

* Work agencies to deliver campaigns in SEO and PPC that aid brand awareness, conversion, and optimising the flow of customers to the website

* Manage one marketing coordinators who will manage tactical delivery of marketing campaigns and activity within their remit

* Develop and own reporting on the effectiveness of all marketing activity against acquisition targets

* Create a unified approach to customer experience and journey, working with a digital product team, to ensure consistency and functionality across channels

* Copywriting for eDMs, social and the website itself

* Optimisation of the site and emails to drive growth in both user numbers and engagement

* Partnerships with other organisations

* Overall marketing and communications strategy, execution and reporting . . . as well as advising on future hires as they build the comms & marketing team.

About You

You’ll likely be a well-rounded, data-driven marketer with a track record of striking the right balance between managing the delivery of a proven marketing plan with the ability to deliver on new and impactful ideas.

* You’ll equally be comfortable with both strategy and execution

* A/B Testing of your campaigns

* Although you will receive support from an external agency with Copywriting you will be expected to flex your wordsmith skills for eDMs, social and some website articles.

* Experience in content ideation and development

* Experience in leading a team is beneficial although not a necessity

This represents a fantastic opportunity for an experienced data-driven marketer who is excited about the prospect of working for a social enterprise that donates to chosen charities every week.

You will receive flexible work options (2 days in the office per week), a pet-friendly environment, paid professional development days and regular team activities.

Salt is acting as an Employment Agency in relation to this vacancy.