Digital Marketing Manager – FinTech

Our Client is an innovative tech start-up company that has created Australia’s first true car loan platform. Their mission is to save our customer’s time and money, changing the way customer’s experience car buying, with a hassle-free, safe and smarter way. They have made car financing simple and easy using smart technology to match customers up to 30 lenders digitally. A Digital Marketing manager role has recently become available for an Immediate start.

They are looking for a superstar digital and data-focused marketer that will set their top of funnel demand on fire and maximise their conversion through the sales funnel. This is a dynamic role and no two days will look the same as they optimise the business for growth!

Responsibilities:

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains their social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimises spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimise user experience.
• Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimise user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

Qualifications/Skills:

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy

Education, Experience, and Licensing Requirements:

• Bachelor’s degree or relevant industry experience in marketing
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, CRM systems, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Salt is acting as an Employment Agency in relation to this vacancy.