Digital Marketing Specialist

As the Digital Marketing Specialist, you will support the digital marketing and loyalty functions for one of Australian’s most reputable pharmaceutical retailers. This role will be key in understanding, mapping and personalising the digital customer journeys through hands-on use of the Oracle Marketing Cloud technology stack. This role will also be responsible for driving further growth of eCommerce sales.

KEY ACCOUNTABILITIES

Personalisation of Digital Customer Journeys

• Translating our customer strategy into digital customer journeys across touchpoints
• Develop engaging customer journeys increasing stickiness and brand engagement
• Creation of digital asset variants independently and in collaboration with studio teams
• Digital analytics of customer journeys and data sets to drive improvements in conversion rates
• Implementation of personalisation using Oracle Marketing Cloud technologies for website (Maxymiser)
• Contribute to the execution of the customer segmentation strategy across loyalty, website and digital advertising channels through using CX Audiences

Digital Campaigns & SEO

• Manage the creation and execution of digital campaign assets (display, trueview, search, social, stocard, app, eDM) in alignment with the digital campaign calendar through liaising with internal design teams, external agencies, and other supplier partners.
• Assist in managing the budgets for digital campaigns and digital supplier partners
• Manage the end to end creation of digital assets for multiple websites in line with the digital campaign calendar
• Managing all digital campaign assets on websites, social media and other channels

Website

• Manage the day to day website operation of the ecommerce website
• Contribute to the build of a variety of webpage assets and pages across websites
• Assist in analytics of website activity and reporting

What’s your experience?

• You’ll ideally have 3+yrs experience in an omnichannel digital marketing role; agency or clientside.
• Excellent knowledge of SEO best practices with proven results.
• Strong experience using multiple digital marketing channels & functions; SEM, eDM, CMS, Display, Social Media etc.
• Good level of competency in CSS, HTML * Creation of digital assets, copywriting, creative (adobe suite) ability
• Ability to thrive in a fast-paced environment.
• You’re confident in your own ability & take control of your personal agenda & to-do list; while leaning on your strong support system when needed.
• You’re an opportunist & are always looking for areas for improvement.

This is your chance to join a well-respected & well-known Australian retailer. Sitting within a Digital & Loyalty team of 8, you’ll be surrounded by peers who will not only challenge you to do your best but be your biggest support network. This is an opportunity-rich with progression & opportunity. Hit the ‘apply now’ button & let’s get talking.

Salt is acting as an Employment Agency in relation to this vacancy.