eCommerce Strategic Planner

This role is a newly created role within an agency that is solely focused on services one large, global leader in consumer electronics.
As the Digital & eCommerce Planner you will assist in enhancing the client’s e-commerce performance and dotcom operations, in order to increase conversion and ROI.

Duties and Responsibilities

• Review and analyse website, content and sales performance in order to make recommendations for improvements and enhancements such as purchase propensity segmentation analysis based on web and digital media behaviour
• Interpret research findings and generate consumer insight that enables creative communication solutions
• Monitor user engagement levels from websites and push communications
• Measure and monitor performance of content, adoption of new features and post-production builds
• Regular data extraction from data sources such as Adobe Experience Manager and Google Analytics
• Identify gaps in company SEO strategy across websites and measure results
• Improve online visibility through on-page improvements and track organic search rankings
• Use internal methodologies, frameworks and tools to gather and analyse online consumer behaviours, market trends and competitive data
• Craft E-commerce content recommendations and plan communication on category and brand levels, developing proposals for future enhancements and initiatives
• Compile, identify trends, and evaluate data to support the E-Commerce team in decision-making

Skillset and Experience

• 6 years + previous planning experience or in a similar role
• Web analytics experience (Adobe analytics or Google analytics) to utilize as target customer profiling
• Digital media (Google Search & Display, Facebook AD) from campaign planning / execution / performance analytics
• Previous experience or knowledge of Adobe Experience Manager preferential
• Knowledge of strategic frameworks and capability of using them to craft strategic recommendation
• Understanding of how shopper drivers should influence drive in-store activities and form experiences
• Basic knowledge of web technologies.HTML/JS and understand difference between e.g. pixel and tag.

These guys are global, you’ll be working with some of the best in the biz & contribute to the overal business success of one of our largest consumer electronics providers. The office is based in Olympic Park & offers plenty of parking, an open collaborative environment, consistent performance reviews & progression checklists along with a healthy salary package.

Salt is acting as an Employment Agency in relation to this vacancy.