Marketing Executive

Digital Marketing Executive – B2B SaaS company

Melbourne

3 month contract

We’re working with a global B2B SaaS company that provides a platform that revolutionises the way their customers transact with their customers.

Role Overview

This is an all-around Digital Marketing role with a focus on content creation for various digital platforms, including email, social and the website.

The position will also support the organisation in both the Australian and US markets with the creation of targeted sales & marketing collateral (including but not limited to brochures, videos and presentations)

Key Responsibilities

• Executes diverse digital marketing campaigns and content strategies to promote the organisation’s targeting the defined target audiences.
• Prepare targeted sales and marketing collateral including digital brochures, videos, and presentations.
• Visuals – Creating presentations, social posts and videos.
• Own social media channels that currently include Linkedin and Facebook.
• Maintains and optimises the content across the website and landing pages.
• Using their defined content pillars create compelling content for Email along with developing content with strategic partners (Copywriter support is provided for long form copy content)
• Drive the digital go-to-market strategy for new product launches.
• Works with the wider marketing team to promote, plan for and deliver the yearly events calendar comprising a mix of face-to-face and virtual events.
• Regularly analyse performance data to assess the effectiveness of activities and provides recommendations around content, campaign and website optimisation.

About You:

• 2 years+ in a marketing role
• Impeccable writing skills
• Experience with HubSpot
• Experience with Google Ads
• Experience with Linkedin ads
• Proficiency with Powerpoint
• Basic Photoshop skills (or other image editing software)
• Ability to use iMovie (or other video editing software)

Salt is acting as an Employment Business in relation to this vacancy.