Snr B2B Brand Marketing Manager

This global SAAS house has created a world-renowned finance and accounting platform to help sole traders, SMB’s & large enterprises run their business finances in a smoother & more manageable manner.

They’re innovators and have been at it for more than three decades. And they don’t stand still. As the world evolves, so do they – inventing new solutions to solve important problems, perfecting those solutions and delighting their customers. In short: Improving people’s financial lives so profoundly they can’t imagine going back to the old way. The breadth and depth of these customer-driven innovations mean limitless opportunities for you to turn your ingenious ideas into reality.

These guys are in need of a Snr Brand Marketing Manager to join their Emerging Markets marketing department on a 12month contract, starting immediately.

To be successful in this role, you will confidentially be able to:

• Develop Brand Marketing strategy and execution to improve brand health metrics and business outcomes in priority international markets.
• Gather customer insights by conducting customer interviews and by partnering with research agencies.
• Leverage customer insights and data to co-develop value proposition, messaging hierarchy, segmentation and GTM strategy with the digital marketing team & creative agencies.
• Identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities.
• Develop an understanding of the product offering and drives the creation of clear and differentiated positioning.
• Create messaging and creative briefs by translating customer insights into impactful benefits and reasons to believe that inspire customers & employees.
• Strong use of segmentation and targeting to drive awesome customer experiences
• Evaluates copy and creative execution and provides consolidated, constructive feedback to agencies
• Creates and executes high impact, multi-channel brand marketing campaigns that leverage all possible channels to meet the business needs.
• Hands-on experience executing brand marketing campaigns in collaboration with creative and media agencies.
• Use learning tools effectively to support decision making, e.g., A / B testing and experimentation.
• Exhibit a passion for innovation, as well as a tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for both the short and long term.
• Influences across teams, consistently communicate and influence across all levels up to Executive to achieve results.

What your experience looks like:

• 5+ years experience in brand & digital marketing, preferably in a technology/B2B environment.
• Experienced with offline and online channels like TV, radio, OOH, digital, etc.
• Demonstrated ability to work in a matrix environment
• Customer-focused – tenacious about understanding customer behaviors, and passionate about delighting customers at every touchpoint.
• Excellent creative problem-solving skills, ability to glean insights, develop a vision and make it come to life with actionable plans.
• Influence effectively across cross-functional teams and works collaboratively to deliver results and “win together”.
• Analytical mindset – be able to support your case for change with data, and structure tests that deliver conclusive and actionable outcomes. Continuously learn with rapid experimentation.
• Experience of working in a fast-paced environment focused on growth
• Experience in managing change & prior work experience in African & Asian markets will be an added bonus.

As mentioned, this is a 12month contract and will play an integral part in the growth of this organisation, globally. With a lean structure, you’ll have the opportunity to take ownership of your campaigns & really deliver your insights & ideas.

So, if you’re confident with end-to-end branding across omni-channels & have experience within a SAAS house/B2B products, send through your application.

This role is urgent and will require someone to start ASAP.

Salt is acting as an Employment Business in relation to this vacancy.