Social Media & Digital Marketing Manager

**Please note, this is a 12month contract with an immediate start**

This global SAAS house has created a world-renowned finance and accounting platform to help sole traders, SMB’s & large enterprises run their business finances in a smoother & more manageable manner.

They’re innovators and have been at it for more than three decades. And they don’t standstill. As the world evolves, so do they – inventing new solutions to solve important problems, perfecting those solutions and delighting their customers. In short: Improving people’s financial lives so profoundly they can’t imagine going back to the old way. The breadth and depth of these customer-driven innovations mean limitless opportunities for you to turn your ingenious ideas into reality.

What success looks like as the Social Media & Digital Marketing Manager:

• Contribute to all areas of Paid Media – strategy development, execution, management and reporting to drive business outcomes in collaboration with online acquisition marketing managers.
• Responsible for monitoring and reporting on all paid media, including SEM, Programmatic, Social & mobile marketing campaigns
• Collaborate with the wider Marketing team to execute all strategies ensuring integration with wider marketing initiatives.
• Developing strategies and programs to increase brand awareness and fostering lead funnel to reach targets.
• Developing and executing integrated marketing campaigns in digital and social media.
• Manages all social media & mobile marketing agency content creation & amplification.
• Works closely with the analytics team to ensure all activities are successfully tracked and measured
• Creates and edits content developed for social platforms, including copywriting blog posts, and takes ownership of crafting post copy and messaging for social posts
• Owns priority social channels: FB, Twitter, Instagram, LinkedIn. Responsible for content, brand management and channel hygiene.
• POC for Global Social Marketing leads and is responsible for localisation and creative input for assets created centrally.
• Hands-on analysis of data to continuously improve social media marketing campaigns.
• Use learning tools effectively to support decision making, e.g., A / B testing and experimentation.
• Responsible for social experimentation (new channels, tactics; integrating social into new areas of the business).

What does your experience look like?

• 5-8 years experience in SEM, Programmatic, Social media & mobile marketing, preferably in the B2B or Product industry.
• Paid Search experience as well as experience with Display, Programmatic and/or Youtube advertising.
• Experience with the Adobe Marketing Cloud or Google stack
• Have an obsession for social media & mobile marketing and a keen interest in small business finance, fintech and SaaS
• Has a very strong grasp of both Organic and Paid advertising for Facebook, Twitter, LinkedIn and YouTube.
• Is results-driven and performs their analytical due diligence when it comes to marketing measurement
• Has a strong grasp of other Digital channels such as SEO, CRO, Email and Content Marketing
• Possesses a solid understanding of the full Marketing and Sales funnel
• Demonstrated ability to work in a matrix environment
• Customer-focused – tenacious about understanding customer behaviors, and passionate about delighting customers at every touchpoint.
• Prior work experience in African & Asian markets will be an added bonus.

Apply now.

Salt is acting as an Employment Business in relation to this vacancy.