The role of Digital Analytics Specialist is to support analytics implementation & tag management solutions as well as providing reports and insights to key stakeholders.
You will support the design and configuration of Adobe Analytics to deliver a best practice analytics solution, enabling data decisioning across the business through a “self-serve” approach.
What you’ll be doing:
Collaborate with team members, delivery teams and business stakeholders to design and implement analytics solutions; enabling the business to measure success and optimize customer experience.
Ensure effective standards and governance are in place to achieve tracking goals.
Continually review and optimize analytics implementation processes and configuration.
Develop reports and provide insights to support the join, stay and assist product teams.
Support with Tealium tag management activities.
Support Optimisation and personalisation team with audience creation and target reporting.
The skills you’ll bring:
Experience working within Digital Analytics.
Experience with implementation and management of Adobe suite (AA, AT, AAM).
Experience with tag management tools such as Tealium (preferred)
Experience with programming languages such and Javascript and SQL (preferred)
Experience with statistical programming languages R/Python (preferred)
Understanding of marketing technologies and digital advertising measurement.
Salt is acting as an Employment Agency in relation to this vacancy.
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