Digital Marketing Lead

Digital Marketing Lead

Salt has partnered with a leading global technology solutions firm known for their consultative approach to business and they are on the hunt for a Digital Marketing Lead. The Digital Marketing Lead will drive key digital initiatives and marketing activity and create processes to track engagement and ROI. You will be responsible for creating multi-channel digital marketing programs (social media/websites/advertising/search/email etc.), and working with the content manager, designers, and business stakeholders to design, deliver and monitor high impact campaigns.

Responsibilities:

• Design, develop and build multi-channel digital programs for all our brands that generate new leads, create loyalty with existing customers.
• Manage the development and evolution of our brand websites, and work with all stakeholders to drive impactful ROI.
• Help to develop coordinated digital marketing strategies across email, social media, retargeting and search
• Ensure high standards and consistency for all digital channels.
• Build and maintains a B2B and B2C presence across multiple social media channels.
• Develop persona drive-marketing programs that can maximise the impact for customers and value to the business
• Maximising the effectiveness of search and digital advertising by ensuring websites are fully optimised and maximised with relevant content, and working with key stakeholders to generate it.
• Develop and produce weekly ROI reports to show the effectiveness of digital marketing, and action plans that deliver value

Skills:

• A true self-starter who is confident driving change
• Extensive experience of working in a marketing environment, leading on campaign planning, strategy and implementation, and delivering powerful and engaging campaigns and content.
• Track record in analytics and reporting across all digital channels
• Experience designing and implementing email marketing programs to support the customer lifecycle. Experience with Hubspot, Buffer, Hootsuite, or the Salesforce Marketing Cloud would be a distinct advantage
• Experience of managing corporate social media channels
• Understanding of developing and managing corporate websites
• Experience designing and implementing digital advertising programs
• Experience working with internal colleagues and external agencies to drive strategic digital activity
• Excellent reporting skills