Senior Digital Analyst

Our client, a global marketing agency, is looking for a Senior Digital Analyst to join their team. As a pivotal member of the team, you will lead the digital analytics program with a focus conversion optimization and personalization analysis that will drive change for their clients.

Duties and Responsibilities

* Leading the analytics team to identify areas of opportunity of the client’s websites to drive results

* Create & Analyze test experiences. Report on results and devise iterations on concepts to drive the testing strategy; be proficient in data to quickly interpret findings and provide direction to the analyst to help them be efficient and effective in their analysis.

* Work with the analytics team to build automated dashboards that help inform stakeholders

* Build a “knowledge library” and maintain program documentation

* Be the thought leader and a main point of contact for key stakeholders, playing a pivotal in the overall relationship with the clients able to quickly develop rapport with different client teams and supporting agencies to get ideas over the line

* Must be someone who can translate data into a compelling story to showcase results for day to day clients and senior stakeholders

* Understands how and when to educate versus challenge ideas.

Requirements

* 6+ years’ experience in the digital analytics field (Adobe analytics or Google analytics)

* Solid experience with on-site/app multivariate, A/B and optimization methodologies

* Proficient with Adobe marketing platform (Tag management, Adobe Target, Adobe Experience Manager, etc.)

* Proficient with data visualization tools (Tableau, Data Studio, Domo, etc.)

* Advanced data analytics (SQL, Python, etc.) knowledge and skills will be optional plus

Nice to Have

* CRM platform (SAP Hybris, Sales force, Adobe campaign) experience will be plus

* Work experience with consumer electronic products.

* Knowledge of digital media (Google Search & Display, Facebook AD) from campaign planning / execution /performance analytics.

Salt is acting as an Employment Agency in relation to this vacancy.