Marketing

Agency and client-side Marketing are two very different beasts. At Salt, we don’t just understand the difference, we understand the skills involved in each practice and exactly how it can be transferred to other roles within the world of Marketing. We nurture relationships with industry leaders and learn from them what’s going on in their world. Many of our consultants have worked in the specific jobs that they recruit for, so this culture of learning goes beyond a passing interest. For our clients, this means they get industry-specific knowledge and information gathered from dozens of people who have been through the process and, sometimes, from someone who has done the job they are trying to fill. At Salt, we know where to find the most innovative specialists, and we understand the emerging strategies and technologies that can give our clients an edge.

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Jobs: Marketing

Job Industry: Marketing

Do you have a flair for both fashion and online ? Fancy joining a fast-growing ecommerce company? Been looking for a job that offers flexibility diversity, and life work balance?…

Hong Kong

Permanent

Negotiable

Job description: Enact as key contact point for clients in SEO based accountsResponsible in strategizing and implementing executional tactics for on page and off page optimizationDelivering effective presentations to assist…

Hong Kong

Permanent

HK$420000 - HK$480000 per annum

The Client: Our client is a rapidly expanding digital marketing consultancy company working with top brands across a write range of industries. They are now looking for an experienced Digital…

Hong Kong

Permanent

Negotiable

Job Responsibilities: Responsible for the overall digital marketing planning which aligns with the group marketing, PR and development strategies.Set up, develop and oversee all the group's social media and digital…

Hong Kong

Permanent

Negotiable

Key responsibilities:● Delivers and supports the market intelligence team in critical input and analysis of the underlying cost and sales drivers to support the strategy and business plan development processes…

Hong Kong

Permanent

HK$300000.00 - HK$350000.00 per annum

Our client is a leading IT&T solutions provider in Asia. It delivers end-to-end integrated solutions employing emerging technologies such as Artificial Intelligence, Internet of Things, cloud computing, and data analytics…

Hong Kong

Permanent

Negotiable

The role: Lead the teams of Digital Marketing, Ecommerce and Partnership Development. Drive and manage combination of digital marketing and partnership strategies to promote products, services and solutions for acquiring…

Hong Kong

Permanent

Negotiable

Job Responsibilities: Multi-project co-ordination, time planning and full delivery of specific creative and strategic projects in an exceptionally stimulating business environmentDevelop and drive integrated communication solutionsAble to build strong Agency…

Hong Kong

Permanent

Negotiable

The Role: Drive the success of our influencer marketing efforts by providing analysis and feedback for paid endorsements on YouTube, podcasts and radio.Review scripts and other creative like EDM and…

Hong Kong

Permanent

HK$300000 - HK$360000 per annum

Job Responsibilities: Plan and execute digital marketing campaigns to support the business's growth objectives, supported by the marketing manager and coordinating with the off-line marketing programBuild and maintain an online…

Hong Kong

Permanent

Negotiable

The Client: Our client is a leading garment manufacturer with a strong presence in Asia. They are now looking for an experienced Data Analyst to join their expanding team in…

Hong Kong

Permanent

Negotiable

The role: Lead day to day management of digital marketing activities in China and HK - local campaigns, social media, affiliate, and organic search etc.Translate global digital (media) strategies, approaches…

Hong Kong

Permanent

HK$480000 - HK$600000.00 per annum

Opportunities to further your career within the Marketing industry

Over the past couple of years, the Marketing industry has been constantly growing. Particularly the digital marketing sector is flourishing, and more and more job opportunities are offered to specialists. Furthermore, industry experts say that the Marketing industry will never be strongly affected by economic downturns as companies usually continue to invest in the acquisition of new customers and retention of old customers via marketing measures.

Marketing, advertising and PR agencies represent the industries with the most job opportunities for marketers. Besides them, there is a multiplicity of other employers as marketing skills are needed across almost all industries, including the consumer, financial and information technology sector. There is also a relatively large number of not-for-profit organisations, which depend on talented Marketers, such as educational institutions and charities.

Salary information and career progression

Marketing encompasses many disciplines, both client-side and agency, so average salaries can vary significantly. However, the data below gives you a good ballpark figure based upon the level of marketing experience:

Junior Marketing ExecutiveHKD144,00-HKD180,000
Marketing ExecutiveHKD180,000-HKD240,000
Marketing ManagerHKD480,000-HKD600,000
Senior Marketing ManagerHKD660,000-HKD780,000
Marketing DirectorHKD660,000-HKD780,000

 

Recent Changes

One of the most typical characteristics of the Marketing industry is change. In the past, telemarketing and print adverts were the most effective and used marketing measures. With the growing importance of digital, things have changed: companies replaced most traditional marketing channels with digital ones, such as email and search marketing. Due to this development, it is important for Marketers to change with the times and always update one’s skill sets based on present trends, even if they differentiate a lot from previous ones.

Future Prospects

For those who already have long Marketing careers, the chances of getting work are very good, especially if you have digital skills. Those with less experience looking for entry-level Marketing jobs should aim to build an online presence and a portfolio of work that showcases their digital skills. Doing this will increase the chances of an employer taking on a recent graduate or entry-level employee.

Salt’s advice for getting a job in the Marketing industry

  • Employers’ Requirements

    No matter if it is a large or a smaller company, employers expect Marketing professionals to be tech-savvy and at the same time be up to date about the latest ways to market businesses. Some core skills, which help every Marketing professional to land a job, are the ability to plan and implement successful marketing campaigns, the development of engaging web content and a profound understanding of analytics. If the employing organisation is small, Marketers are usually expected to conduct a variety of marketing tasks, while larger companies tend to employ specialists in certain fields.

  • CV Requirements

    CV requirements for Marketing jobs depend strongly on the area of specialisms that you work in. However, according to the majority of hiring managers, some skills upgrade the CV of every Marketing professional. Among these competencies are the ability to plan and think in a very strategic way and your communications skills, particularly as a Marketer, it is crucial to be able to express your ideas and concepts in a verbal and written way. Besides that, hiring managers prefer CVs with analytics and presentation experience. Qualitative and quantitative market research is considered a big bonus as well.

  • Interview Preparation

    In no other industry is it so crucial to market yourself in an interview and establish the right chemistry with the interviewer as it is in Marketing. Essentially, if you can market yourself, you’re likely to be a good Marketer and are proving you’re able to market the products or services in the right way to the target audience. Besides these fundamental principles, you should also be prepared to answer some commonly asked questions, including:

    • Please give an example of a successful marketing campaign that you have run in the past.
    • Could you work effectively and efficiently within budgetary constraints?
    • Which benefits could you bring the company?
    • Have you ever implemented a marketing measure which did not succeed? If so, please describe what happened.
  • Educational Requirements

    For Marketing executive roles, most employers expect a bachelor’s degree in marketing or business administration from their future employees. Marketers who would like to land a manager position are sometimes also required to have a master’s degree. Apart from the degree, Marketing specialist should also try to gain as much experience as possible from the beginning (e.g. in the form of internships) as relevant experience is sometimes as much valued as a university degree.

Top Tip

"There are few other industries that change as quickly as marketing. Employers will be expecting to see CVs that demonstrate adaptability and growth. Discuss how you have had to adapt marketing strategies to adhere to new trends and technologies."

— Carrie Ho, Director, Marketing & Creative

Speak with Carrie Ho about Marketing

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