Jobs: Marketing

Opportunities to further your marketing career

Over the past couple of years, the marketing industry has been constantly growing. Digital marketing, in particular, is flourishing, and more and more job opportunities are offered to specialists in this sector. Furthermore, industry experts say that marketing jobs will never be strongly affected by economic downturns, as companies usually continue to invest in the acquisition of new customers and retention of old customers via marketing measures. 

Marketing, advertising and PR agencies represent the industries with the most job opportunities for marketers. However, there is a multiplicity of other opportunities, with in-house marketing jobs opening up across almost all industries, including the consumer, financial and information technology sectors. There are also a relatively large number of not-for-profit organisations, such as educational institutions and charities, which depend on talented marketers.

Salary information and career progression

Marketing encompasses many disciplines, both client-side and agency, so average salaries can vary significantly. However, the below data should give you a good ballpark figure based upon your level of marketing experience:

Recent Changes for Marketing Jobs

One of the most typical characteristics of the marketing industry is change. In the past, telemarketing and print adverts were the most effective and used marketing measures. With the growing importance of digital communications, things have changed: companies began to replace most traditional marketing channels with digital ones. As a result, it is important for marketers to move with the times, and always update their skill sets based on present trends, no matter how different they become.

Future Prospects

For those who already have long marketing careers, the chances of getting work are very good, especially if you have digital skills. Those with less experience looking for entry-level marketing jobs should aim to build an online presence and a portfolio of work that showcases their digital skills. Doing this will increase the chances of an employer taking on a recent graduate or entry-level employee.

• Salt’s advice for getting a job in Marketing

  Employers’ Requirements

  No matter if it is a large or a smaller company, employers expect marketing professionals to be tech-savvy and at the same time be up to date about the latest ways to market businesses. Some core skills, which help every marketing professional to land a job, are the ability to plan and implement successful marketing campaigns, the development of engaging web content and a profound understanding of analytics. If the employing organisation is small, marketers are usually expected to conduct a variety of marketing tasks, while larger companies tend to employ specialists in certain fields.

  CV Requirements

  CV requirements for marketing jobs depend strongly on the specialist areas in which candidates work. According to the majority of hiring managers, some skills make the CVs of every marketing professional more desirable. These include communication skills, and the ability to plan and think strategically. In any marketing job, it is crucial to be able to express your ideas and concepts verbally or in writing.

  Besides that, hiring managers tend to prefer CVs which demonstrate analytics and presentation experience. Qualitative and quantitative market research is considered just as big a bonus. For creative marketing roles, such as media advertising and copywriting, most employers will request a portfolio of work to prove experience and skills.

  Marketing Job Interview Preparation

  In no other industry is it so crucial to market yourself in an interview, and establish the right chemistry with the interviewer. Essentially, if you can sell yourself, you’re likely to be a good marketer, so are proving you’re able to market the products or services in the right way to the target audience. Besides these fundamental principles, you should also be prepared to answer some commonly asked questions when applying for a marketing job, including:

  1. Please give an example of a successful marketing campaign that you have run in the past.
  2. Can you work effectively and efficiently within budgetary constraints?
  3. Which benefits could you bring the company?
  4. Have you ever implemented a marketing measure which did not succeed? If so, please describe what happened.

  Educational Requirements

  Marketing careers in Asia generally require a bachelor’s degree in marketing or other related fields, such as business economics, communications, media studies, commerce. Employers will generally accept qualifications from overseas. Joint Honours degrees (where a degree such as marketing is tied in with another subject) can also be beneficial as this allows you to develop skills in disciplines that can be used alongside marketing skills. Those aiming to land a job in marketing management will sometimes be required to have a master’s degree as well.