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Agency and client-side Marketing are two very different beasts. At Salt, we don’t just understand the difference, we understand the skills involved in each practice and exactly how it can be transferred to other roles within the world of Marketing. We nurture relationships with industry leaders and learn from them what’s going on in their world. Many of our consultants have worked in the specific jobs that they recruit for, so this culture of learning goes beyond a passing interest. For our clients, this means they get industry-specific knowledge and information gathered from dozens of people who have been through the process and, sometimes, from someone who has done the job they are trying to fill. At Salt, we know where to find the most innovative specialists, and we understand the emerging strategies and technologies that can give our clients an edge.
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Job Industry: Marketing
The role: Support and build strong relationships with affiliate partners Optimize existing affiliate performance. Analyze and identify areas that are under-performing and work with the wider marketing team to support…
The role: Drive the success of our influencer marketing efforts by providing analysis and feedback for paid endorsements on YouTube, podcasts and radio.Review scripts and other creative like EDM and…
The Role: Manage and lead the digital marketing department overseeing all digital touch-points in the e-ecosystem for the new brandResponsible for driving digital advertising strategies to HK and overseas markets…
About the ClientOur client is a leading consumer electronics brand worldwide with 30+ offices across the globe. They are now seeking for an experienced Research & Data Specialist for the…
Plan and implement product development and innovation for the China market.Hands on with CRM analytics, social media listening, customer segmentation analysis to draw market recommendations.Support management of China Makeup product…
The role: Lead day to day management of digital marketing activities in China and HK - local campaigns, social media, affiliate, and organic search etc.Translate global digital (media) strategies, approaches…
The role: Lead the teams of Digital Marketing, Ecommerce and Partnership Development. Drive and manage combination of digital marketing and partnership strategies to promote products, services and solutions for acquiring…
The Role: Be strategic and plan on marketing initiatives to help drive interests and engagement with the local governmentsBe responsible for planning and coordination on content development via different channels…
Over the past couple of years, the Marketing industry has been constantly growing. Particularly the digital marketing sector is flourishing, and more and more job opportunities are offered to specialists. Furthermore, industry experts say that the Marketing industry will never be strongly affected by economic downturns as companies usually continue to invest in the acquisition of new customers and retention of old customers via marketing measures.
Marketing, advertising and PR agencies represent the industries with the most job opportunities for marketers. Besides them, there is a multiplicity of other employers as marketing skills are needed across almost all industries, including the consumer, financial and information technology sector. There is also a relatively large number of not-for-profit organisations, which depend on talented Marketers, such as educational institutions and charities.
Marketing encompasses many disciplines, both client-side and agency, so average salaries can vary significantly. However, the data below gives you a good ballpark figure based upon the level of marketing experience:
Junior Marketing Executive | HKD144,00-HKD180,000 |
Marketing Executive | HKD180,000-HKD240,000 |
Marketing Manager | HKD480,000-HKD600,000 |
Senior Marketing Manager | HKD660,000-HKD780,000 |
Marketing Director | HKD660,000-HKD780,000 |
One of the most typical characteristics of the Marketing industry is change. In the past, telemarketing and print adverts were the most effective and used marketing measures. With the growing importance of digital, things have changed: companies replaced most traditional marketing channels with digital ones, such as email and search marketing. Due to this development, it is important for Marketers to change with the times and always update one’s skill sets based on present trends, even if they differentiate a lot from previous ones.
For those who already have long Marketing careers, the chances of getting work are very good, especially if you have digital skills. Those with less experience looking for entry-level Marketing jobs should aim to build an online presence and a portfolio of work that showcases their digital skills. Doing this will increase the chances of an employer taking on a recent graduate or entry-level employee.
No matter if it is a large or a smaller company, employers expect Marketing professionals to be tech-savvy and at the same time be up to date about the latest ways to market businesses. Some core skills, which help every Marketing professional to land a job, are the ability to plan and implement successful marketing campaigns, the development of engaging web content and a profound understanding of analytics. If the employing organisation is small, Marketers are usually expected to conduct a variety of marketing tasks, while larger companies tend to employ specialists in certain fields.
CV requirements for Marketing jobs depend strongly on the area of specialisms that you work in. However, according to the majority of hiring managers, some skills upgrade the CV of every Marketing professional. Among these competencies are the ability to plan and think in a very strategic way and your communications skills, particularly as a Marketer, it is crucial to be able to express your ideas and concepts in a verbal and written way. Besides that, hiring managers prefer CVs with analytics and presentation experience. Qualitative and quantitative market research is considered a big bonus as well.
In no other industry is it so crucial to market yourself in an interview and establish the right chemistry with the interviewer as it is in Marketing. Essentially, if you can market yourself, you’re likely to be a good Marketer and are proving you’re able to market the products or services in the right way to the target audience. Besides these fundamental principles, you should also be prepared to answer some commonly asked questions, including:
For Marketing executive roles, most employers expect a bachelor’s degree in marketing or business administration from their future employees. Marketers who would like to land a manager position are sometimes also required to have a master’s degree. Apart from the degree, Marketing specialist should also try to gain as much experience as possible from the beginning (e.g. in the form of internships) as relevant experience is sometimes as much valued as a university degree.
My Universe is… Digital Marketing Fun fact about me… I FINALLY learned how to drive in 2020! It only took 30 years and moving to Texas to get behind the wheel. At the weekend I love to… Take advantage of my (newly acquired) Texas State Park Pass and go hiking, biking, or swimming. My best piece of advice is… More...
My Universe is… Digital & Tech Contract. I have joined Salt to lead the expansion of the contracts offering in the Middle East. The main focus will be on the UAE, Saudi Arabia and Qatar markets and to partner with digital businesses to supply skilled contractors and consultants for their transformation projects. Fun fact about More...
An interview with Nis Bjorn, Principal Product Designer about working in agency vs in-house in the Creative industry. In this ‘agency vs in-house’ interview series led by Salt Senior Consultant for Creative, Holley Potts, we speak to customers from all different sectors within the world of digital to answer the age-old question – agency or More...
An interview with Jason Beck, UX Design Manager at Zava about working in agency vs in-house in the Creative industry. In this ‘agency vs in-house’ interview series led by Salt Senior Consultant for Creative, Holley Potts, we speak to customers from all different sectors within the world of digital to answer the age-old question – agency More...
Upload your CV and one of our consultants will be in touch with you as soon as possible.
Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.