Brand Manager – F&B

The Client:

Our client a brand that represents Hong Kong food & beverages. As they move forward, they continue to explore innovative ways to provide you with better products. Our client aims to maintain its leadership in promoting superior quality of life through the production of high quality, great tasting nutritious products that satisfy customers in all markets.

The Role:

• Strategize brand direction and positioning at a global landscape
• Construct and deliver key brand purposes and story-telling to each market segment by managing relevant marketing and branding content and maintain consistency according to the brand guidelines
• Set media channel objectives across both offline and digital platforms such as social media, website, press releases, TVC, mobile applications and paid advertising for brand activation
• Overview of business analysis including sales, market trends, competitors analysis, consumer behaviour to identify opportunities for growth
• Monitor KPIs of marketing programs and evaluate effectiveness to pursue continuous brand development
• Work closely with the Corporate Communications function in driving awareness on ESG /sustainability
• Manage and track A&P activities to ensure they are meeting business priorities and objectives in order to maximize brand activation and growth

The Person:

• Bachelor’s degree preferably with a focus on Marketing related disciplines
• 5+ years of experience in marketing or brand management with 4As agency experience is preferred.
• A strong brand strategist who is creative and continually push brand thinking.
• Passion for creative storytelling, consumer shopping behavior, emerging trends in social marketing and new media.
• An entrepreneurial spirit and love to collaborate with others to build new things.
• Good sense of business and data analytics to draw insightful brand and marketing recommendations.
• Retail operations and FMCG background in regional and global exposure are necessary.

Salt is acting as an Employment Agency in relation to this vacancy.