Digital Marketing Manager (12-month Contract)

Hong Kong Contract / 12 Months Negotiable

Job Description

Our Client, a leading global technology conglomerate, is looking for looking for an experienced marketing professional to join its Global Business Marketing team with a strong background in Marketing program management, content strategist for brand building & digital marketing on the website, WeChat official account & newsletter channels.

Responsibilities

  • Use insights tools and available research to drive strategic content development
  • Curate contents for each communication channel, such as global business website, WeChat official account, newsletter, paid media ads, to increase user engagement and experience
  • Collaborate with web team, WeChat developer, and copy writing vendors to support all content and feature maintenance for business website
  • Build, edit and publish weekly/monthly postings different digital marketing channels regularly, and manage overall operation and performance
  • Use internal dashboard and analytic tools to measure the performance of dynamic content in various channels
  • Define measurement metrics and collect data from each channel for integrated performance reporting
  • Support on the execution of marketing campaigns, manage cross-functional project teams and timeline

Requirements

  • 5+ years work experience in a digital marketing function
  • Experience marketing content and activation to drive engagement
  • Good understanding of web/digital infrastructure and social platform optimisation, covering web, SEO/SEM, email, social media etc.
  • Experience in driving organic traffic to website and WeChat, optimising synergy among web and social platforms
  • Solid experience in digital marketing strategies, including content strategy and channel management
  • Knowledge on web and social media measurement metrics and performance tracking
  • Proven experience partnering with cross-functional teams and ability to influence and collaborate across a matrix organisation
  • Must be affluent in English & Mandarin

Salt is acting as an Employment Business in relation to this vacancy.

Job Information

Job Reference: JO-2103-198551
Salary: Negotiable
Salary per: annum
Job Duration: 12 Months
Job Start Date: 26/04/2021
Job Industries: Marketing
Job Locations: Hong Kong
Job Types: Contract
Job Skills: #content #copywriting #advertising #seo #sem #facebook #wechat

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