Digital Marketing Manager (12-month Contract)

Job Description

Our Client, a leading global technology conglomerate, is looking for looking for an experienced marketing professional to join its Global Business Marketing team with a strong background in Marketing program management, content strategist for brand building & digital marketing on the website, WeChat official account & newsletter channels.

Responsibilities

• Use insights tools and available research to drive strategic content development
• Curate contents for each communication channel, such as global business website, WeChat official account, newsletter, paid media ads, to increase user engagement and experience
• Collaborate with web team, WeChat developer, and copy writing vendors to support all content and feature maintenance for business website
• Build, edit and publish weekly/monthly postings different digital marketing channels regularly, and manage overall operation and performance
• Use internal dashboard and analytic tools to measure the performance of dynamic content in various channels
• Define measurement metrics and collect data from each channel for integrated performance reporting
• Support on the execution of marketing campaigns, manage cross-functional project teams and timeline

Requirements

• 5+ years work experience in a digital marketing function
• Experience marketing content and activation to drive engagement
• Good understanding of web/digital infrastructure and social platform optimisation, covering web, SEO/SEM, email, social media etc.
• Experience in driving organic traffic to website and WeChat, optimising synergy among web and social platforms
• Solid experience in digital marketing strategies, including content strategy and channel management
• Knowledge on web and social media measurement metrics and performance tracking
• Proven experience partnering with cross-functional teams and ability to influence and collaborate across a matrix organisation
• Must be affluent in English & Mandarin

Salt is acting as an Employment Business in relation to this vacancy.