Director of Marketing – NGO

Our client is a global environmental organisation with over 60+ years of presence with the aim to make a difference for the future of nature. They are looking for a senior appointment to lead the brand and marketing front for Hong Kong.

The Role:

• Build a network of new relationships (e.g., creative agencies, media buyers, corporate and media partners, influencers and key opinion leaders) and strengthen existing relationships to lay the groundwork for a long-term, go-to-market strategy in Hong Kong, in line with the division’s strategic plan.
• Lead efforts to grow the digital presence of the Hong Kong program (e.g., corporate website, social media channels, membership program) and manage a small team responsible for content creation and performance analysis.
• Provide thought leadership and implement strategy to raise the profile of executive staff, and position the company as an innovative conservation brand and communicator.
• Work collaboratively with other organizational departments (e.g., marketing and communications, philanthropy, membership, conservation) to ensure optimal representation of the company in global campaigns.
• Drive brand awareness through innovative strategies tied to external, high-profile events in collaboration with other divisions, partner NGOs and creative agencies.

The Person:

• A minimum of eight years’ experience working in a creative agency environment, and/or experience working with and managing relationships with creative/advertising agencies for NGO marketing and communications campaigns, including in a pro- or lo-bono capacity.
• At least three years of experience in a senior marketing role with management duties.
• Multilingual skills (English, Cantonese, Mandarin), and cross-cultural professional experience.
• Experience leading digital marketing campaigns with a proven record of success.
• Proven track record as a self-starter leading complex marketing campaigns in partnership with a multi-disciplinary team (e.g., executives, trustees, program staff, philanthropy).
• Experience in fostering an environment of creativity, collaboration and professional growth.
• Experience with evolving marketing and communications strategies to reflect changing needs and opportunities.

Salt is acting as an Employment Agency in relation to this vacancy.