Senior Digital Marketing Manager – Ecommerce

The Role:

• Manage and lead the digital marketing department overseeing all digital touch-points in the e-ecosystem for the new brand
• Responsible for driving digital advertising strategies to HK and overseas markets in Asia
• Responsible for driving performance marketing with affiliate partners and influences
• Plan and execute paid and organic marketing strategies through SEO and SEM
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Work closely with social media team and content management across different e-platforms
• Responsible for looking into market data and CRM campaigns for driving retention and acquisition
• Work closely with teams internally and business stakeholders

The Requirements:

• Degree holder in Marketing, E-commerce and Digital Marketing, Business or related disciplines
• At least 4 years of working experience in agency; or 6 years of experience working in-house marketing, preferably in the fashion/ lifestyle industry
• Strong digital experience with solid e-commerce background, SEO/SEM, and community management
• Knowledge of Google, Facebook and Instagram advertising tools
• Experience with analysis tools, such as Google Analytics/ AdWord
• Excellent command of written and spoken English and working proficiency in Chinese (both Cantonese and Mandarin)

Salt is acting as an Employment Agency in relation to this vacancy.