Planner/Senior Planner – CRM, Digital, ATL

Account/Project/ Strategy Manager

Greater London Permanent £45000.00 - £65000.00 per annum
  • Work with clients to fully understand their business problems (the brief behind the brief) to develop clear objectives, target markets and communication strategies
  • Commission, manage & present research conducted on behalf of the agency & client
  • Championing the financial return of creativity to clients; whilst inspiring creatives with unexpected strategies/ briefs and your collaborative working style that gets them to the best and most surprising ideas
  • Writing effectiveness and award submissions. Analyse and present data to prove effectiveness of campaigns (Able to work closely with analysts and data planners)
  • In-depth analysis of competitors, the market and audiences to write brand / campaign strategies and creative briefs
  • Being an expert and knowledge centre for social, content and one-to-one marketing: strategies, case studies and latest technology
  • Apply traditional planning methodologies to create work in less traditional media channels
  • Bringer of creativity to the often-uncreative world of one-to-one marketing
  • Workshop planner and runner
  • Account expert on the industry’s changing trends and wider marketing trends that could impact the account
  • Bringer of proactive creative ideas and brand problems that could be solved in creative ways for your clients, clients of the agency and potential clients
  • Experience of following traditional planning methodologies (Primary Qual and quant research to write inspiring creative briefs) that can be applied to less traditional media channels (content partnerships, social + influencer marketing)
  • Able to piece together multiple points of evidence to create credible, meaningful, persuasive strategic narratives
  • Experience of one-to-one planning (Working with data planners to build retention and acquisition strategies. Developing contact strategies along researched customer journeys)
  • Comfortable managing research projects to inform strategies, pre-test and creative
  • Role may involve building digital products; so, experience of working in an agile way with developers, experience architects and designers as important as experience working in a traditional advertising mode
  • Adept in lateral, analytical and strategic thinking and able to apply creative thinking to business problems
  • Experience in differentiating core advertising ideas from their executional treatments, and astute in assessing when these meet the brief and how they will influence behaviour.
  • Proven to be capable of guiding and nurturing creative work that meets clients’ briefs
  • Highly numerate and able to understand, interpret and use complex and varied sources of
  • data and statistics
  • Strong and persuasive communicators, able to simplify research and strategic thinking
  • Fascinated by human behaviour, social trends, and how ideas influence people
  • Able to give and receive feedback that supports the development of the agency’s creative work and improves the effectiveness of advertising ideas
  • Sees the opportunity of creativity in non-traditional spaces and has an arsenal of nontraditional case studies to inspire clients and case studies.

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Job Reference: JO-1807-137843

Salary: £45000.00 - £65000.00 per annum

Salary per: Annum

Job Duration:

Job Start Date: ASAP

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