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Communications Planning in this agency is quite different to Communications Planning in, say, a big Media Agency. For a start, there are none of those big process flow diagrams that you traditionally see wheeled out at pitches. The
‘process’ here is far more iterative – you’ll work hand-in-hand with account teams, creatives, producers and other planners to make world-class work happen, whatever it takes. You’ll be involved from idea inception, right through to final implementation – and beyond.
Specifically, this role is to support the Planning and Creative Departments (and the Agency at large) in understanding how we take what we make and connect it with people; whether it be housewives buying butter, teenagers drinking too much alcohol, or football communities.
You’ll need to be able to bring comms planning alive for the agency, and show us how media can be used creatively to give ideas an extra dimension. You’ll need to challenge and inspire the creative teams day in, day out, and encourage them to think differently about how channels can work to enhance what they’re producing.
Part strategy, part creative, and part media, this is a high profile and vital role which sits at the very heart of what we’re striving to achieve as a company.
Ultimately, we need someone that gets how communications planning and media works. This doesn’t necessarily mean you need to have worked in a media / comms agency, but for obvious reasons, that might help.
We need somebody that’s digitally fluent but not myopic. The right person will get how digital media fits into a broader communications framework and will be equally comfortable talking about ‘old’ media, too.
At the risk of this sounding too much like a formal job description, the person we hire will have to be a ‘self starter’. This isn’t because you’ll be left to sink or swim (you won’t, we promise) but there will be many occasions when you just need to get on with stuff. We work in structured chaos, and that needs to be something that you’re happy and comfortable with.
You’ll need to leave your ego at the door. We have an aphorism that gets used a lot: “The work comes first”. This comes straight from the top – it’s a founding principle of the agency and it applies across the board, from the grad
Account Exec right up to the Founder himself. It basically means that we need people that are willing to put our creative output above their own ego. And as such, we don’t tend to hire many ‘glory hunters’.
Similarly, and this probably goes without saying, we tend to go for people that have something a little different about them, whether it’s an interest, a skill or whatever. It doesn’t mean we’re a bunch of nutters, but it does mean that we’re constantly learning from each other and being stimulated by the people we sit next to. Which we think is a great thing.