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🌎 Analytics Director Role 🌎
Global Consumer Healthcare Company
⭐ Incredible opportunity to join this global consumer healthcare giant in this pivotal leadership role
⭐ Projects inc media optimisation, classic business reporting, BI, commercial analytics, customer & digital analytics
⭐ Experience in executing in stores through analytical means, to drive business growth, understanding of trade – AN ESSENTIAL REQ
⭐ Exceptional leadership & collaboration skills needed
⭐ Strong understanding of the principles of data science and media performance measurement important
SALARY: £130k – £150k
The role oversees analytics for the consumer side of this global healthcare organisation, across all EMEA regions.
Operating in a truly collaborative style, across multiple countries, each regional analytical team works together on shared goals, as well as localised approaches to marketing, product development, in store success and measurement.
This person will oversee a team of people EMEA wide, with 3-5 in each market, whilst managing 10 people for the UK specifically (5 of which are outsourced to India). Beyond this there are around 130 people globally that focused on a variety of analytics for Consumer. Each team defines the tools, projects and teams, whilst still maintaining a collaborative, global approach.
All the regional Directors report into the Head of Analytics & Insights Consumer EMEA, making collaboration easy with face-to-face meetings organised to ensure a close knit team based working culture is maintained, and road mapping secured against the vision for the next 12 months.
In terms of data, they now have a strong infrastructure and a base to do interesting and innovative analytics, with their data science capabilities being expanded too.
The future scope of the role is anything you want it to be in terms of bringing more external data into FMCG company – they already have Nielsen/IRI, media performance data (Google, TikTok, Facebook etc.) – and the team also owns the ingestion process, platforms, with reporting tools already in place.
At the moment, technically they have 4 buckets of work, so it’s much broader than some roles;
1 – Media Optimisation (KEY)
2 – Commercial Analytics (so we need a strong understanding of trade)
3 – Business Intelligence, classic business reporting (client side Nielsen understanding required),
4 – e-commmerce and Digital
Future projects: would fall under those buckets but this person would lead a lot more when it comes to data science led, media analytics – so we really need someone who understands the principles of data science. And the company as a whole is going to move far more into execution – they need to get better at in market execution; promo analytics, pricing, in store planograms so any examples of success you can offer here, will be viewed very favorably.
And naturally, we need a strong leader with the ability to navigate all the complexities leading a multi-region community brings, as well as managing and engaging senior level stakeholders across a business of this size.
This is an mazing opportunity to take the foundations they’ve built and elevate them to the next level, and for this we need someone who knows FMCG and what data driven instore marketing execution looks like. We also need to someone who can work with regional teams, developing the right projects and capabilities for each market, demonstrating expertise in leadership, defining a vision and executing against this.
Skills and experience required: