Digital Analyst

Digital Analyst

** Boutique Agency **

• Opportunity to upskill in GA4
• Collaborative and supportive environment
• An agency that values work life balance

Location: 2/3 days in the Richmond office (hybrid working)

Salary: £40,000 – £45,000

My client are a small agency consisting of 70 employees, this agency is a B2B marketing firm who work across various medium sized organisations. You will be reporting directly into the Head of Analytics and have the opportunity to upskill and see how a variety of businesses work.

Your main responsibilities will include:

• Show how and why marketing campaigns are meeting business and content goals across web, email, organic, display, social, ABM and syndication campaigns
• Turn content and campaign insights into clear recommendations for future content, user experiences, concepts and campaigns, as well as visualise data to help our clients unlock data insights
• Work closely with our Accounts team to deliver insights to clients, and collaborate with the rest of the Content Performance team, as well as the Development team to create innovative ways of measuring marketing performance
• Aid in the creation and implementation of analytics strategy across digital channels
• Help to educate and train both staff and clients on analytics reporting
• You will become the subject matter expert for data management including data acquisition, scraping, analysis, strategy and reporting
• Be responsible for driving and improving client and internal reporting on a weekly, monthly and quarterly basis

Key skills for this role include:

• Previous experience with Contentsquare or other data visualisation tools
• Previous experience with Google Analytics or Adobe Analytics
• Previous experience with Google Tag Manager or Adobe Launch
• Experience of A/B testing tools (Google Optimize, VWO, Optimizely)