Digital Analyst

Digital Analyst

*** UK Retailer ***

• Agile business that allows you to move round their various brands
• Family feel culture with the benefits of working for a national brand
• A company that develops and invests in their staff to promote from within

Location: Remote

Salary: £43,000

15% bonas made up from personal and business performance

Due to promotion my client is looking for their next tagging wizz! You will be working within the Analytics team alongside 6 other analysts covering Business, Data and Insight Analytics. Although this role is remote there is a great collaborative culture with the team connecting on Google Meetings.

You will be responsible for implementing tags, analysing customers journeys and creating reports from this data.

Key Accountabilities / Responsibilities:

• Lead the analysis & reporting around conversion from a range of marketing channels.
• Lead the analysis of our web and app traffic using Google Analytics and Google Big Query.
• Develop and deliver KPI reporting for real-time, daily, weekly and monthly timescale requirements.
• Support the digital marketing channel teams in campaign evaluation across all channels
• Provide insight and recommendations to business stakeholders for new digital initiatives through
• reporting and analysis

Required Skills & Experience:

• Advanced user of Google Analytics and SQL (preferably Google Big Query).
• Proven experience of using strong numerical and analytical skills to draw findings from data.
• Proven experience of digital analytics including attribution, tagging, funnel analysis, customer journey.