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Digital & Customer Insight Analyst
Global Sports Organisation
Salary: £50k – £60k plus bonus
Location: Remote & London
WHAT an opportunity – not just for Sports fans alike, but for ambitious Analysts looking for a unique challenge!
My client are one of the world’s leading sporting associations, running 50+ events annually across 30+ countries.
Why this company?
The VP of Digital. He alone is a reason to join this global sporting organization and is the person you will work closest with. With an incredible career, grounded in engineering but specialized in part in gaming, this friendly and inspiring character has spent 20 years working with multiple sporting brands (including ManUtd.com, FIFA and The FA), delivering data and tech driven product solutions and platforms. Fascinatingly, he then took gaming to the world of sport, applying mechanics such as nudge economics with this client, driving a more personalised and ‘fan first’ approach to marketing and business.
And this is where this role comes in….
As the organization goes through a digital transformation, resulting in a new requirement for a Digital & Cusotmer Insight Analyst. This is a broad role, requiring a variety of skills across (digital) product, customer and strategic analytics and the ability to stich all of that together for both customer experience and commercial purposes:
The environment for this role will be akin to a start-up; requiring a someone who can wear many hats, take pro-active approach to identifying analytical needs across the business, a commercial approach in thinking, as well as the ability to always put the ‘fan first’. You have the chance to move from a ‘worker’ role into a ‘leader’ role!
You will need to be comfortable and skilled in navigating multiple stakeholders, all of which will be going on different digital journeys, and will have varying levels of needs and wants. And for the right person the opportunity for growth and ownership in this role is HUGE. There are plans to scale this team, with this person being the lead on that – if they so wish! There is already another Analyst in situ, who’s remit is to support on day to day reporting activity – whereby this role should be far more strategic.
Technically they have Google Analytics, as well as a new CDP and CRM implementation which is happening as we speak, plus data aggregation tools available to pull all the information together – and more as they continue to accumulate more data.