Social Media Analyst

Social Media Analyst

PR – Communications Agency

• Opportunity to join a leading personal relations firm – TOP 5 in the UK
• Creative and collaborative environment with a culture created by the people
• iPhone and MacBook are the choice of technology and would be provided

Salary: £45K – £55K

Location: Tottenham Court Road – WFH/ 3 days in office

WHAT an opportunity – join one of the top 5 UK PR – Communications

agencies working with top clients and brands across the UK

My client is one of the top 5 leading communications agencies that unite a diverse group of specialists to create a family of unrivalled and unstoppable thinkers and doers. The company culture reflects a very buzzy, collaborative ad agency environment with a group of about 270 like-minded individuals that are creative and create the culture. A belief they have within the organisation is that the people are the culture.

The focus is on working on projects that are purpose-driven with sustainability – they are not all about doing just for doing. There is a collection of 13 departments within this agency that is underpinned by the digital and social team that covers all clients such as Google, Nike, The Premier League, and so many more.

This role sits within the Digital team which is made up of 10 strong where you would be the only Social Media Analyst in this team however will have colleagues in Social within other teams to collaborate with.

The Role:

My client is looking for a senior analyst that is passionate about social analytics and is able to have a data-led approach in their measurement and evaluation offer. The right person would be someone who understands the metrics that matter to our clients across paid, owned and earned – you would need to be able to interpret in the smartest way possible to allow for strategic decision-making for the brands and businesses they represent.

You would need to be able to create and pull actionable insights that tell stories, inform creative and ultimately prove effectiveness across all earned media marketing and communications activities to clients.

The senior analyst they are looking for would need to be fully immersed in the latest industry metrics and benchmarks across digital, web, social, PR, influencers and partnerships – you will understand how to build custom measurement frameworks for clients to deliver first-class analytics and insights to clients across paid, owned and earned.

Experience required:

• University degree with experience in data analytics, market research, consulting, advertising, marketing, or digital agency (agency experience preferred, but not essential)
• Advanced analytical skills with a proven understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• Able to interpret a variety of different data sources from primary survey data to secondary data sources and create stories from this
• Creating client dashboards utilising all relevant data to inform strategic decision-making
• Understanding of marketing and communications objectives and strategies, and how to measure their capabilities
• Excellent communication, writing skills, and a confident presentation style
• A passion for problem-solving, and the ability to translate data into well-reasoned, relevant, concise and actionable insights
• Python and SQL skills are very relevant