Biddable Media & PPC Jobs

With traditional advertising in decline, digital advertising is now a fundamental way for businesses to reach potential customers. PPC (pay-per-click) advertising has a huge role to play in this, so there are more PPC jobs than ever. Work with Salt’s specialists now to find your perfect PPC role.

Jobs: Biddable Media & PPC Jobs

Job Industry: Biddable Media & PPC Jobs

I am working with a prestigious media and digital agency, who are looking for a Senior Paid Social Manager to support a team and report into team in France. You'll…

Greater London

Contract

£250 - £270 per day

Marketing Associate My client is an exciting Insurtech start up founded in 2016. They have built a platform which is changing the way people insure their homes. After closing a…

Greater London

Permanent

£30000.00 - £40000.00 per annum

A leading UK Fashion retailer is on the hunt for a driven and dymanic candidate to join their performance team as their Paid Search Coordinator. If you are eager to…

City of London

Permanent

I am currently working with a leading Digital Consultancy, based near Blackfriars. They are looking for a Biddable Media Contractor to support the team who have a busy work load.…

Greater London

Contract

£250 - £300.00 per day

I am currently working with a leading Digital and Marketing agency as they look for a Programmatic Manager Contractor to support an array of clients. Role Responsibilities: Running programmatic campaigns…

Greater London

Contract

£250 - £300 per day

Paid Social Manager - Fashion retail - London - c. £50K The Company and Role Want to join a traditional high street retailer. They have revamped their digital offering and…

Greater London

Permanent

£45000.00 - £50000.00 per annum + benefits

Paid Search Manager - Fashion retail - London - c. £50K The Company and Role Want to join a traditional high street retailer. They have revamped their digital offering and…

Greater London

Permanent

£50000.00 - £55000.00 per annum + benefits

Head of Marketing My client is an exciting Insurtech start up founded in 2016. They have built a platform which is changing the way people insure their homes. After closing…

Greater London

Permanent

£60000.00 - £70000.00 per annum + Equity

Salt's candidate is on the search for a motivated individual to join their performance team as their Paid Search Coordinator. The ideal candidate will have some initial experience running ppc…

City of London

Contract

£150 - £200.00 per day

Senior Manager - Search and Display - Amsterdam - c. €80-90K The Company and Role My client is a powerhouse of a fashion brand. They are one of the most…

Europe

Permanent

£70000.00 - £90000.00 per annum + benefits

Digital Marketing Executive - Berlin - €45k I'm looking for a Digital Marketing Executive, for a global, industry-leading travel brand. You'll be joining a marketing team of 4, where you'll…

Europe

Permanent

€45000 - €450000 per annum

I am representing UK's most-loved travel and holiday brands, you'll join a Marketing team as the sole Paid Social Manager working together to achieve their mission. Paid Social contractor will…

Hertfordshire

Contract

£350 - £400.00 per day

What is PPC?

PPC is a form of digital advertising used to bring traffic to a website. Advertisers bid for adverts to appear on search engine pages when certain keywords are typed in, on sites with relevant content, or on targeted users’ social media feeds. This makes PPC a form of Biddable Media. Advertisers are only charged when someone actually clicks on their advert, however, hence the name ‘pay-per-click’.

The most common type of PPC is paid search you’ll have seen PPC ads of this type displayed at the top of Google’s search results page. These ads have no design element to them and are made to look the same as regular Google listings. That said, they can still be distinguished by the word ‘ad’ located next to the site’s URL.

Advertisers must bid to have their ads come up alongside search results and above their competitors. The winners aren’t chosen simply by the amount put forward, however. For paid search, factors like the ad quality score, the landing page and the keywords used are also taken into account.

Other forms of PPC include social media and website display advertising, which work differently from paid search. Instead of targeting individuals based on their searches, they use demographics, such as age, interests, and location to reach their target audience.

Salary information and career progression

Digital Marketing Executive£30,000 - £35,000
Senior PPC Executive£35,000 - £38,000
Performance Marketing Manager£50,000
Account Director£50,000
Head of PPC£80,000 - £90,000

Opportunity

 

With more and more companies cottoning on the advantages of digital advertising, such as being able to more effectively target their audience, easily measure results and save on advertising costs, it has come into its own in recent years. In fact, spending on digital advertising is expected to overtake traditional advertising by 2021. As part of this, businesses increasingly rely upon PPC, which means there are more opportunities than ever for PPC specialists.

  • Recent changes in the sector

    Competition has increased dramatically in recent years, as more and more businesses enter the PPC sector seeking to bid on certain keywords, brand names and pages. Whilst this has inevitably caused prices to rise, it has simultaneously led to the creation of many new PPC networks and caused existing networks to evolve at a rapid rate. For example, Amazon has recently launched programmatic advancements like display and video ads to bring it closer to Google Ads and other leading PPC networks. There is therefore more scope than ever for businesses to use PPC advertising, which in turn leads to even more opportunities within the industry.

  • Future prospects

    With the aforementioned rise in digital advertising spending, it’s no surprise that the future prospects for those in the PPC industry are encouraging. Considering that PPC can bring about huge ROI for businesses, PPC experts will continue to be in high demand. Whilst many tasks (such as ad testing and bid adjustments) have now become automated, this has by no means rendered PPC specialists obsolete. Instead, it has actually enabled them to focus more on other responsibilities, such as strategy.

  • Salt’s advice for getting a PPC job

    Employers’ requirements

    To thrive in a PPC role, you need to have an array of capabilities. One of these is being a great researcher, as you’ll be tasked with researching your client, their target audience and competitors, as well as conducting keyword research. Being an excellent communicator is also a must, as you’ll have to write in a clear and concise manner for both adverts and client reports, as well as verbally pitch ideas to clients and explain PPC concepts to colleagues in layman’s terms. Additionally, you need to be analytical, have the ability to think creatively, and be able to formulate innovative marketing strategies.

    CV requirements

    Experience using Google Ads, Google Analytics and Google Search Console would be highly advantageous for a prospective candidate, although experience with other PPC networks would still likely go a long way. You should also be adept at maximising ROI from a budget, analysing keywords and using Excel.

    Including stats from previous roles will help you appeal to an employer, as ultimately PPC is all about achieving maximum ROI by improving traffic. Figures you should think about including are: budget size and spend, traffic generated and ROI achieved on specific projects.

    Interview preparation

    There are a number of ways you can prepare for a PPC job interview. A great place to start is researching the company you’re interviewing with and getting to grips with their PPC strategy. You should give your own view on their strategy and what you’d do to improve on it. This will show them how you think and how you can be an asset to them.

    Secondly, you should prepare a report of a PPC project you have previously undertaken. This will show your prospective employers exactly how you’ve previously succeeded. You could even go a step further and explain how this (and other successes) can help you in this new role too.

    It is also important that you are up to date with all the latest industry changes and can provide commentary on notable campaigns. Finally, make sure you revise the most important PPC concepts, as although you may have extensive PPC knowledge, it’s good to go over the basics.

    Educational requirements

    Whilst there is no specific type of degree required, a masters or bachelors degree in business studies could be advantageous. That said, PPC professionals come from a range of different backgrounds, and what’s most important is that candidates have PPC experience of some description. This could be a PPC or marketing internship or some other form of relevant work experience. Whilst a degree lays the groundwork for a lot of required skills, like organisation and writing, PPC experience is definitely more important. Many roles now also require candidates to be Google AdWords and/or Analytic certified. While almost all marketers are using AdWords and Analytics, only a small minority enrol on Google’s certification programmes. Doing so will undoubtedly set you apart from the crowd.

Top Tip

"If you’re looking for more ownership of the paid media activity (from an end-to-end perspective), then it’s time to move client side."

— Charlie Curlewis, Managing Consultant

Speak with Charlie Curlewis about Biddable Media & PPC Jobs

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