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The team at Salt have helped to recruit talented Content Marketers, Editors, Account Managers, Copywriters and Social Media professionals from entry-level to senior level roles across a huge range of industries.
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Job Industry: Content & Social Media Jobs
B2B Head of Content - London Package up to 90,000 + Equity + Bonus The Company: I've partnered with an exciting new VC firm that helps other companies build themselves…
Senior Social Media Manager - Social Media Agency London/Hybrid Office Working £36K-£42K Join an award-winning agency and become their latest Social Media Manager for industry leading client accounts. You'll be…
Salt's client, a Leading UK Travel Company is on the hunt for a Digital Content Editor to join their team and support in delivering on-brand user centred content that is…
Digital Content Specialist - 40,000 - 45,000 - Fully Remote I'm looking for a fantastic Digital Content Specialist to join and multi-billion pound technology business. This role will be to…
B2B Senior Content Manager - Fully Remote 75,000 - 85,000 My client is a well-known global organisation that specialises in Life Sciences. They provide mission-critical components and information to human…
Marketing Exec £30,000 London (Hybrid) B2B SaaS (Series C) Fantastic opportunity to join a revolutionary technology that has created happier work places and increased employer engagement! The SaaS platform collects…
Salt has partnered with a luxury travel agency, looking for a Web Manager with Sitecore experience to join their team on a part-time basis for an initial 3-month contract. RESPONSIBILITIES:…
I'm looking to build a new Web Content Team! In Luxury Travel Web Content Executive - 35,000 - 40,000 I'm seeking a Web Content Executive to join a global luxury…
I'm looking to build a new Web Content Team! In Luxury Travel Web Content Manager - 40,000 - 50,000 I'm seeking a Web Content Manager and a Web Content Executive…
Head of Social - Luxury Sneaker Marketplace Remote - Must be based in the UK £55K-£75K Join a luxe sneaker marketplace as their first Head of Social. With recent hires…
Content Designer - 40,000 - 50,000 I'm very excited to announce that Salt has partnered with a Global tech business that is embarking on a digital transformation. This client is…
AEM Content Editor 12 month FTC - opportunity to go perm after the initial 12 months 30,000 - 35,000 Flexi working Do you have experience in AEM Content (Adobe Experience…
As full-time roles in online Content and Social Media continue to evolve, so too does the career path for the people in those positions. A strong online presence is crucial for every brand, and the demand for good Content Writers has never been higher, and an increasing number of industries are seeking skilled Content and Social Media experts to join their teams.
The career progression for those in Content and Social Media roles is relatively straightforward. Copywriting and Content Executive positions are considered the entry-level roles, relying exclusively on the writing of content rather than the creation of strategy. From there, candidates can move into an editorial role, or executive positions within a content department. Alternatively, they could pivot into the Social Media Marketing side of things, working first as a Social Media Executive before moving into a managerial role.
Social Media Executive | £20,000 - £30,000 |
Content Executive | £25,000 - £35,000 |
Social Media Manager | £30,000 - £60,000 |
Content Manager | £40,000 - £50,000 |
Head of Content | £50,000+ |
Head of Social Media | £60,000+ |
Looking at the engagement and impression numbers of social media platforms and the amount of social shares of trending blogs, it is not surprising that Content and Social Media job opportunities are vast. The number of people who are specialists in this field is also pretty large, and as new social media platforms emerge alongside changing priorities for more established ones, evolving roles will continue to emerge.
However, despite the great number of Content and Social Media Marketers, recruiters often struggle to find candidates who are able to express the identity of their business in the right way. This ends up leading to too many jobs being available for a small pool of suitable talent.
The power of Content and Social Media is forcing almost all industries to employ experts in these fields. Many businesses see the benefits of publishing their own unique online content, whether they’re household brands or B2B companies. Most opportunities are offered by the marketing, media and sales industry, particularly by dedicated Content and Social Media Marketing agencies. However, as the sector becomes more critical, these experts will be increasingly needed in any industry.
Lately, the IT and retail sectors consistently hire many professionals working in this field. Regardless of the industry, Content and Social Media roles allow brands to engage on a personal level with customers and potential customers alike. High quality Social Media posts create a direct connection with a brand’s customer base, improving user experience and giving a company a clear edge over its competitors.
The last few years have seen brands fully understanding the power of Content and Social Media as tools to drive acquisition and engagement of customers. This had led many of them to hire Content and Social Media professionals to produce editorial content, insightful blog posts, and white papers, and ‘stop you in your tracks’ social media campaigns. Consider KFC’s savvy decision to sponsor negative posts about the quality of their french fries as an organic roll-out to their new and improved chips.
One of the biggest changes for the Content and Social Media industry is that the production and distribution of certain content pieces is no longer controllable. This is because content is mostly shared online (via social media platforms and the “dark social” likes of instant messaging services) and cannot be reviewed before it goes live to millions of people. In other words, Content and Social Media Marketers do not only have to produce interesting, newsworthy and engaging content but also have to respond to potentially bad word of mouth.
Content and Social Media experts who specialise in digital media do not have to worry about their future career opportunities as their skillset will be highly in-demand for the foreseeable future. Digital marketing is becoming the foundation for Content and Social Media marketing, so knowledge of this field is a futureproof asset.
Beyond simply writing Content and Social Media posts, however, career progression can come in the form of leading and developing Content and Social Media strategies. This involves the timely production of campaigns which come in response to public events, holidays or other trending content, and measuring any resulting ROI and web traffic which comes from these posts.
Content and Social Media Marketing jobs require a solid understanding of established and emerging social platforms, as well as the ability to tailor content to match each. Good English skills and a personable attitude can also go a long way when interacting with a brand’s user base. An understanding of SEO and video or photo editing software are also often desirable. Beyond tech savvy, savvy, industry professionals are also expected to have essential soft skills, such as an ability to solve problems, to negotiate and be a team leader.
Since there is so much competition for Content and Social Media vacancies nowadays, it is important to stand out with a well-written CV. One thing you should definitely include are links to your social media profiles or content platforms (e.g. blogs, websites), so that companies can gain an understanding of your ability to write and use the internet. Secondly, try to use industry-specific keywords, as hiring managers usually do not have the time to read through the whole CV to find relevant qualifications amongst the rest of your experience and skillset. Thirdly, add some concrete statistics around goal completions (e.g. % of engagement level increase), as it makes your work experience more relevant and credible. Lastly, include your broader digital marketing skills, as these are required for Content and Social Media Marketing.
Interviewers tend to ask qualitative and not quantitative questions when they recruit for Content and Social Media marketing jobs. The qualitative questions themselves always depend on the respective company. We conducted some research to summarise the 6 most important interview questions in this field:
For Social Media and Content Marketing jobs, a degree is not really a requirement to land a position, though marketing, journalism and humanities qualifications are often stepping stones to this career path. Employers prefer to see your portfolio (also in digital format, e.g. blog, microsite) and real-life examples of your work. Another useful step is to attend industry courses to learn about the latest trends in this ever-changing sector.
What an achievement 👏 We’re thrilled to announce that Salt New Zealand has been named a finalist in the RCSA Industry Awards 2022 in the categories; Excellence in Candidate Care Excellence in Client Services and Outstanding Medium Agency Congratulations to our team in New Zealand, a true testament to the amazing work you do Creating More...
Key takeaways from the LinkedIn 2022 learning report (The transformation of L&D) The LinkedIn learning report 2022 shows us that learning programs are being transformed. Now businesses need to keep pace and accept change as a chance to innovate. Providing employees development schemes with ‘humanity to employee wellbeing, diversity, and inclusivity.’ The report includes urgent More...
My universe is… SaaS – Enterprise Software Applications How can you add value to our clients and candidates? Adding value to clients is something that keeps me up at night because I’m always thinking about trying to solve hiring challenges for them. I think my accuracy on identifying talent is probably one of the value More...
My universe is… Contingent (Temp/Contracting) How can you add value to our clients and candidates? I help candidates find temp/contract placements in the following fields: Accounting & Finance, HR & Business Support, Marketing, Supply Chain & Operations At the weekend I love to… At the weekend I love to spend time with my two children More...
My universe is… Connecting exceptional talent to our amazing clients in the Technology contracting space across New Zealand. At the weekend I love to… Catch up with family and friends and go outdoors. My favourite place I’ve travelled to is… South Africa & Canada for its natural beauty! My chosen karaoke song is.. I have a More...
My universe is… Big Data and Analytics. How I add value to our clients and candidates… I add value by being a consultative partner to both my clients and candidates. My credibility and reputation in the industry plays a huge impact. I build long-term, productive relationships that are based on integrity, authenticity, and trust. I More...
My universe is… Temp & Contracting Business Support. How can you add value to our clients and candidates? I love connecting with people; my way to add value is to create a memorable experience for both the client and the candidate. With recruitment, no two people or two days are the same. So, by being More...
My universe is… specialising in Technology related roles such as Mobile Developer, Application Developer, Cloud Engineer, Project Manager, and so on. How can you add value to our clients and candidates?By working closely with both parties, providing advice on market trends, offering career consultations to candidates for their career development, and supporting clients in their upcoming More...
My universe is… specialising in IT Project Management, Applications and Emerging Technology such as Artificial Intelligence (AI) and Data. How can you add value to our clients and candidates? I will share my knowledge and the market trends in Tech spaces to both my clients and candidates, and manage expectations in order to provide a More...
Have you been trying for months to attract top talent to grow your company, yet struggle to find the right people? The problem might not actually be a talent gap but your employer branding. Your employer brand is how your company is perceived by future and current employees. Creating a positive and appealing employer brand More...
Upload your CV to our database.
Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.