Content & Social Media Jobs

The team at Salt have helped to recruit talented Content Marketers, Editors, Account Managers, Copywriters and Social Media professionals from entry-level to senior level roles across a huge range of industries.

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Jobs: Content & Social Media Jobs

Job Industry: Content & Social Media Jobs

B2B Digital Marketing Manager £50,000 - £55,000 London This is a brilliant opportunity for an ambitious and experienced B2B digital marketing manager to create and lead attention-grabbing social and email…

Greater London

Permanent

£50000.00 - £55000.00 per annum

Social Media and Community Manager, London £40K-50K My client, a fintech company with 15 offices across the globe, require a Social Media and Community Manager to join the Marketing team.…

Greater London

Permanent

£40000.00 - £50000.00 per annum

Social Media Executive - Comms Agency, London £25-28.5K My client is one of the best known and leading communications agencies working with a diverse range of clients and industries. They…

Greater London

Permanent

£25000.00 - £28500.00 per annum

Cryptocurrency and bitcoin is something I'm hearing more and more about. Is this something that you're interested in? Do you have a passion for up and coming technology in this…

Greater London

Permanent

£70000 - £75000 per annum

Interactive Production Partner £60,000-£70,000 London, flexi working My client, an award winning Media Agency, is looking for an Interactive Production Partner to join their busy team. You will be working…

Greater London

Permanent

£60000.00 - £70000.00 per annum

Social Media & PR Executive £20,000-£25,000 Head Office in Nottingham - mostly remote My client, a nationwide entertainment business, are looking for a Social Media Executive to join the PR…

Greater London

Permanent

£20000.00 - £25000.00 per annum

My client, a global retail/fashion brand, is on the hunt for a Content Manager on an initial 6-month contract initially working remotely and need to ideally be based in Amsterdam…

Europe

Contract

€180.00 - €220.00 per annum

Head of Marketing (SaaS) - £80-100K plus Bonus London (with 2-3 days a week remote working) THE COMPANY My client is a Series B growth business; with a software platform…

Greater London

Permanent

£80000.00 - £100000.00 per annum + Bonus

My client, a global media publisher, is on the hunt for a Creative Strategist with a background in digital, brand, content and campaigns to join their team on a long…

Greater London

Contract

£350.00 - £450.00 per day

Sales and Marketing Executive - Digital Branding Agency, London £25,000 - £30,000 My client, an industry leading digital branding agency, is looking for a Sales & Marketing Exec to join…

Greater London

Permanent

£25000.00 - £30000.00 per annum

I'm recruiting for a Copywriter to join an amazing business within educational technology. This is a global business that has grown rapidly over the last 12 months. The business has…

Greater London

Permanent

£45000 - £50000 per annum

Product Copywriter 35,000 - 40,000 London My client is looking to make a difference and help individuals improve their health and wellbeing. The business has been established for over 6…

Greater London

Permanent

£35000 - £40000 per annum

Salary information and career progression

As full-time roles in online Content and Social Media continue to evolve, so too does the career path for the people in those positions. A strong online presence is crucial for every brand, and the demand for good Content Writers has never been higher, and an increasing number of industries are seeking skilled Content and Social Media experts to join their teams.

The career progression for those in Content and Social Media roles is relatively straightforward. Copywriting and Content Executive positions are considered the entry-level roles, relying exclusively on the writing of content rather than the creation of strategy. From there, candidates can move into an editorial role, or executive positions within a content department. Alternatively, they could pivot into the Social Media Marketing side of things, working first as a Social Media Executive before moving into a managerial role.

Social Media Executive£20,000 - £30,000
Content Executive£25,000 - £35,000
Social Media Manager£30,000 - £60,000
Content Manager£40,000 - £50,000
Head of Content£50,000+
Head of Social Media£60,000+

Opportunity

Looking at the engagement and impression numbers of social media platforms and the amount of social shares of trending blogs, it is not surprising that Content and Social Media job opportunities are vast. The number of people who are specialists in this field is also pretty large, and as new social media platforms emerge alongside changing priorities for more established ones, evolving roles will continue to emerge.

However, despite the great number of Content and Social Media Marketers, recruiters often struggle to find candidates who are able to express the identity of their business in the right way. This ends up leading to too many jobs being available for a small pool of suitable talent.

  • Popular industries for Content & Social Media Jobs

    The power of Content and Social Media is forcing almost all industries to employ experts in these fields. Many businesses see the benefits of publishing their own unique online content, whether they’re household brands or B2B companies. Most opportunities are offered by the marketing, media and sales industry, particularly by dedicated Content and Social Media Marketing agencies. However, as the sector becomes more critical, these experts will be increasingly needed in any industry.

    Lately, the IT and retail sectors consistently hire many professionals working in this field. Regardless of the industry, Content and Social Media roles allow brands to engage on a personal level with customers and potential customers alike. High quality Social Media posts create a direct connection with a brand’s customer base, improving user experience and giving a company a clear edge over its competitors.

  • Recent changes to the sector

    The last few years have seen brands fully understanding the power of Content and Social Media as tools to drive acquisition and engagement of customers. This had led many of them to hire Content and Social Media professionals to produce editorial content, insightful blog posts, and white papers, and ‘stop you in your tracks’ social media campaigns. Consider KFC’s savvy decision to sponsor negative posts about the quality of their french fries as an organic roll-out to their new and improved chips.

    One of the biggest changes for the Content and Social Media industry is that the production and distribution of certain content pieces is no longer controllable. This is because content is mostly shared online (via social media platforms and the “dark social” likes of instant messaging services) and cannot be reviewed before it goes live to millions of people. In other words, Content and Social Media Marketers do not only have to produce interesting, newsworthy and engaging content but also have to respond to potentially bad word of mouth.

  • Future prospects

    Content and Social Media experts who specialise in digital media do not have to worry about their future career opportunities as their skillset will be highly in-demand for the foreseeable future. Digital marketing is becoming the foundation for Content and Social Media marketing, so knowledge of this field is a futureproof asset.

    Beyond simply writing Content and Social Media posts, however, career progression can come in the form of leading and developing Content and Social Media strategies. This involves the timely production of campaigns which come in response to public events, holidays or other trending content, and measuring any resulting ROI and web traffic which comes from these posts.

  • How to get a job in Content Writing and Social Media

    Employers’ requirements for Content & Social Media jobs

    Content and Social Media Marketing jobs require a solid understanding of established and emerging social platforms, as well as the ability to tailor content to match each. Good English skills and a personable attitude can also go a long way when interacting with a brand’s user base. An understanding of SEO and video or photo editing software are also often desirable. Beyond tech savvy, savvy, industry professionals are also expected to have essential soft skills, such as an ability to solve problems, to negotiate and be a team leader.

    CV requirements for Content & Social Media professionals

    Since there is so much competition for Content and Social Media vacancies nowadays, it is important to stand out with a well-written CV. One thing you should definitely include are links to your social media profiles or content platforms (e.g. blogs, websites), so that companies can gain an understanding of your ability to write and use the internet. Secondly, try to use industry-specific keywords, as hiring managers usually do not have the time to read through the whole CV to find relevant qualifications amongst the rest of your experience and skillset. Thirdly, add some concrete statistics around goal completions (e.g. % of engagement level increase), as it makes your work experience more relevant and credible. Lastly, include your broader digital marketing skills, as these are required for Content and Social Media Marketing.

    Interview preparation

    Interviewers tend to ask qualitative and not quantitative questions when they recruit for Content and Social Media marketing jobs. The qualitative questions themselves always depend on the respective company. We conducted some research to summarise the 6 most important interview questions in this field:

    1. How do you measure social ROI?
    2. What are the advantages and disadvantages of platforms such as Hootsuite?
    3. Which social channel is best to raise brand awareness?
    4. What content marketing software have you been using and why?
    5. What are your favourite blogs and why?
    6. What qualities do you need to be a content marketing specialist?

    Educational requirements

    For Social Media and Content Marketing jobs, a degree is not really a requirement to land a position, though marketing, journalism and humanities qualifications are often stepping stones to this career path. Employers prefer to see your portfolio (also in digital format, e.g. blog, microsite) and real-life examples of your work. Another useful step is to attend industry courses to learn about the latest trends in this ever-changing sector.

Top Tip

"As the Content and Social Media market has become increasingly candidate driven, it is even more important to stand out from the competition. Our top tips are to include a range of work examples, from blogs, to email campaigns and ad copy."

— Sarah Perry, Principal Consultant

Speak with Sarah Perry about Content & Social Media Jobs

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