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The team at Salt have helped to recruit talented Content Marketers, Editors, Account Managers, Copywriters and Social Media professionals from entry-level to senior level roles across a huge range of industries.
Job Industry: Content & Social Media Jobs
Copywriter£30K I am representing one of the worlds leading business schools who are seeking a talented copywriter to join their marketing team. This is a new role and as such,…
Senior Copywriter / Content Editor Financial Services, £50K The Opportunity:My client, a ForEx, is seeking a talented wordsmith to join their marketing communications team. This is a brand new role,…
Senior Social Media Strategist - Leading Global Bank - London - Up to £85K The Company This role is working for a leading Global bank, this company is world renowned…
My client, one of the world's leading high-end, luxury fashion brands, is on the hunt for a Social and Digital Media Manager on a temp contract based in their London…
As full-time roles in online Content and Social Media continue to evolve, so too does the career path for the people in those positions. A strong online presence is crucial for every brand, and the demand for good Content Writers has never been higher, and an increasing number of industries are seeking skilled Content and Social Media experts to join their teams.
The career progression for those in Content and Social Media roles is relatively straightforward. Copywriting and Content Executive positions are considered the entry-level roles, relying exclusively on the writing of content rather than the creation of strategy. From there, candidates can move into an editorial role, or executive positions within a content department. Alternatively, they could pivot into the Social Media Marketing side of things, working first as a Social Media Executive before moving into a managerial role.
|Social Media Executive||£20,000 - £30,000|
|Content Executive||£25,000 - £35,000|
|Social Media Manager||£30,000 - £60,000|
|Content Manager||£40,000 - £50,000|
|Head of Content||£50,000+|
|Head of Social Media||£60,000+|
Looking at the engagement and impression numbers of social media platforms and the amount of social shares of trending blogs, it is not surprising that Content and Social Media job opportunities are vast. The number of people who are specialists in this field is also pretty large, and as new social media platforms emerge alongside changing priorities for more established ones, evolving roles will continue to emerge.
However, despite the great number of Content and Social Media Marketers, recruiters often struggle to find candidates who are able to express the identity of their business in the right way. This ends up leading to too many jobs being available for a small pool of suitable talent.
The power of Content and Social Media is forcing almost all industries to employ experts in these fields. Many businesses see the benefits of publishing their own unique online content, whether they’re household brands or B2B companies. Most opportunities are offered by the marketing, media and sales industry, particularly by dedicated Content and Social Media Marketing agencies. However, as the sector becomes more critical, these experts will be increasingly needed in any industry.
Lately, the IT and retail sectors consistently hire many professionals working in this field. Regardless of the industry, Content and Social Media roles allow brands to engage on a personal level with customers and potential customers alike. High quality Social Media posts create a direct connection with a brand’s customer base, improving user experience and giving a company a clear edge over its competitors.
The last few years have seen brands fully understanding the power of Content and Social Media as tools to drive acquisition and engagement of customers. This had led many of them to hire Content and Social Media professionals to produce editorial content, insightful blog posts, and white papers, and ‘stop you in your tracks’ social media campaigns. Consider KFC’s savvy decision to sponsor negative posts about the quality of their french fries as an organic roll-out to their new and improved chips.
One of the biggest changes for the Content and Social Media industry is that the production and distribution of certain content pieces is no longer controllable. This is because content is mostly shared online (via social media platforms and the “dark social” likes of instant messaging services) and cannot be reviewed before it goes live to millions of people. In other words, Content and Social Media Marketers do not only have to produce interesting, newsworthy and engaging content but also have to respond to potentially bad word of mouth.
Content and Social Media experts who specialise in digital media do not have to worry about their future career opportunities as their skillset will be highly in-demand for the foreseeable future. Digital marketing is becoming the foundation for Content and Social Media marketing, so knowledge of this field is a futureproof asset.
Beyond simply writing Content and Social Media posts, however, career progression can come in the form of leading and developing Content and Social Media strategies. This involves the timely production of campaigns which come in response to public events, holidays or other trending content, and measuring any resulting ROI and web traffic which comes from these posts.
Content and Social Media Marketing jobs require a solid understanding of established and emerging social platforms, as well as the ability to tailor content to match each. Good English skills and a personable attitude can also go a long way when interacting with a brand’s user base. An understanding of SEO and video or photo editing software are also often desirable. Beyond tech savvy, savvy, industry professionals are also expected to have essential soft skills, such as an ability to solve problems, to negotiate and be a team leader.
Since there is so much competition for Content and Social Media vacancies nowadays, it is important to stand out with a well-written CV. One thing you should definitely include are links to your social media profiles or content platforms (e.g. blogs, websites), so that companies can gain an understanding of your ability to write and use the internet. Secondly, try to use industry-specific keywords, as hiring managers usually do not have the time to read through the whole CV to find relevant qualifications amongst the rest of your experience and skillset. Thirdly, add some concrete statistics around goal completions (e.g. % of engagement level increase), as it makes your work experience more relevant and credible. Lastly, include your broader digital marketing skills, as these are required for Content and Social Media Marketing.
Interviewers tend to ask qualitative and not quantitative questions when they recruit for Content and Social Media marketing jobs. The qualitative questions themselves always depend on the respective company. We conducted some research to summarise the 6 most important interview questions in this field:
For Social Media and Content Marketing jobs, a degree is not really a requirement to land a position, though marketing, journalism and humanities qualifications are often stepping stones to this career path. Employers prefer to see your portfolio (also in digital format, e.g. blog, microsite) and real-life examples of your work. Another useful step is to attend industry courses to learn about the latest trends in this ever-changing sector.
As the world of Financial Services and Technology have been typically male-dominated, we want to share this Females in FinTech interview series with the aim to facilitate conversations specifically around females in FinTech as the market grows. For the latest interview in the series, we caught up with Ashley Grech, Global Head of Sales at More...
My Universe is… Working with the Sydney team to learn as much about digital recruitment as I can. If I won the lottery I would… Buy a dog shelter and spend a lot of time somewhere with great weather, music and a beach! What’s your favourite Twitter/Instagram account to follow? Travelling blogs. Song I would sing More...
On the 6th February, the Salt Sydney team travelled to Ronald Mcdonald House in Randwick to take part in their home for dinners scheme. Ronald Mcdonald House provides a home away from home for families with children in life-threatening positions. Guests can be living in the house for up to 7 months, unrelentingly worrying and More...
My Universe is… getting things done as Project Manager of key tech projects for the development of the business! Fun fact about me… many moons ago I was a Magician’s Assistant. 3 things I would take to a desert island are… my family, a fully functioning helicopter (with pilot) to take us back home and a phone to take More...
Upload your CV and one of our consultants will be in touch with you as soon as possible.