Content & Social Media Jobs

The team at Salt have helped to recruit talented Content Marketers, Editors, Account Managers, Copywriters and Social Media professionals from entry-level to senior level roles across a huge range of industries.

Jobs: Content & Social Media Jobs

Job Industry: Content & Social Media Jobs

My client, a leading industry institute on the property sector, is on the hunt for a Content Designer who can lead an important Content-led acquisition project for them as they…

Greater London

Contract

My client, a leading industry institute within the property sector, is on the hunt for an experienced Content Designer who can help develop and provide strategic guidance for a content-led…

Greater London

Contract

£200 - £300 per day

Content Marketing Manager - Influencer Tech! £40K, Chelsea, London I am representing an ambitious MarTech start up that connects brands and publishers with influencers. Their standout product enables better informed,…

Greater London

Permanent

£35000.00 - £40000.00 per annum

A newly created role, the Social Media Manager for the UK will work closely with the Global Social Media Director to create and implement strategies for the family-focused arm of…

Greater London

Permanent

£32000 - £35000 per annum

Content Specialist - FinTech! £35K, London The Opportunity I am representing a newcomer to the Fintech scene who are seeking a talented Content specialist to join their new team. The…

Greater London

Permanent

Up to £35000.00 per annum

I am currently working with a trendy fashion client, based in West London, who are looking for a Content Producer for a 3 Month FTC initially. This is likely to…

Greater London

Contract

£25000 - £30000 per annum

Social media executive - 12-month fixed term contract A world-renowned global law firm are seeking a Social Media Executive for a 12-month fixed term contract. Working closely with the Digital…

Greater London

Permanent

£45000.00 - £50000.00 per annum

I'm currently working with a global company on the hunt for an Event Executive to own all aspects of corporate, internal and trade events from research, planning and agreeing objectives…

Oxfordshire

Contract

£125 - £175 per day

Senior Copywriter c.£45K + benefits, London The Opportunity I am representing a disruptive tech brand, changing the way how senior executives connect with their peers, match with exciting careers opportunities…

Greater London

Permanent

Up to £50000.00 per annum

Copywriter - Consumer Finance £40K, London The Opportunity: My client, a leading FS brand is seeking a talented wordsmith to join their content and communications team. This is a brand…

Greater London

Permanent

Up to £40000.00 per annum

Salary information and career progression

As full-time roles in online Content and Social Media continue to evolve, so too does the career path for the people in those positions. A strong online presence is crucial for every brand, and the demand for good Content Writers has never been higher, and an increasing number of industries are seeking skilled Content and Social Media experts to join their teams.

The career progression for those in Content and Social Media roles is relatively straightforward. Copywriting and Content Executive positions are considered the entry-level roles, relying exclusively on the writing of content rather than the creation of strategy. From there, candidates can move into an editorial role, or executive positions within a content department. Alternatively, they could pivot into the Social Media Marketing side of things, working first as a Social Media Executive before moving into a managerial role.

Social Media Executive£20,000 - £30,000
Content Executive£25,000 - £35,000
Social Media Manager£30,000 - £60,000
Content Manager£40,000 - £50,000
Head of Content£50,000+
Head of Social Media£60,000+

Opportunity

Looking at the engagement and impression numbers of social media platforms and the amount of social shares of trending blogs, it is not surprising that Content and Social Media job opportunities are vast. The number of people who are specialists in this field is also pretty large, and as new social media platforms emerge alongside changing priorities for more established ones, evolving roles will continue to emerge.

However, despite the great number of Content and Social Media Marketers, recruiters often struggle to find candidates who are able to express the identity of their business in the right way. This ends up leading to too many jobs being available for a small pool of suitable talent.

  • Popular industries for Content & Social Media Jobs

    The power of Content and Social Media is forcing almost all industries to employ experts in these fields. Many businesses see the benefits of publishing their own unique online content, whether they’re household brands or B2B companies. Most opportunities are offered by the marketing, media and sales industry, particularly by dedicated Content and Social Media Marketing agencies. However, as the sector becomes more critical, these experts will be increasingly needed in any industry.

    Lately, the IT and retail sectors consistently hire many professionals working in this field. Regardless of the industry, Content and Social Media roles allow brands to engage on a personal level with customers and potential customers alike. High quality Social Media posts create a direct connection with a brand’s customer base, improving user experience and giving a company a clear edge over its competitors.

  • Recent changes to the sector

    The last few years have seen brands fully understanding the power of Content and Social Media as tools to drive acquisition and engagement of customers. This had led many of them to hire Content and Social Media professionals to produce editorial content, insightful blog posts, and white papers, and ‘stop you in your tracks’ social media campaigns. Consider KFC’s savvy decision to sponsor negative posts about the quality of their french fries as an organic roll-out to their new and improved chips.

    One of the biggest changes for the Content and Social Media industry is that the production and distribution of certain content pieces is no longer controllable. This is because content is mostly shared online (via social media platforms and the “dark social” likes of instant messaging services) and cannot be reviewed before it goes live to millions of people. In other words, Content and Social Media Marketers do not only have to produce interesting, newsworthy and engaging content but also have to respond to potentially bad word of mouth.

  • Future prospects

    Content and Social Media experts who specialise in digital media do not have to worry about their future career opportunities as their skillset will be highly in-demand for the foreseeable future. Digital marketing is becoming the foundation for Content and Social Media marketing, so knowledge of this field is a futureproof asset.

    Beyond simply writing Content and Social Media posts, however, career progression can come in the form of leading and developing Content and Social Media strategies. This involves the timely production of campaigns which come in response to public events, holidays or other trending content, and measuring any resulting ROI and web traffic which comes from these posts.

  • How to get a job in Content Writing and Social Media

    Employers’ requirements for Content & Social Media jobs

    Content and Social Media Marketing jobs require a solid understanding of established and emerging social platforms, as well as the ability to tailor content to match each. Good English skills and a personable attitude can also go a long way when interacting with a brand’s user base. An understanding of SEO and video or photo editing software are also often desirable. Beyond tech savvy, savvy, industry professionals are also expected to have essential soft skills, such as an ability to solve problems, to negotiate and be a team leader.

    CV requirements for Content & Social Media professionals

    Since there is so much competition for Content and Social Media vacancies nowadays, it is important to stand out with a well-written CV. One thing you should definitely include are links to your social media profiles or content platforms (e.g. blogs, websites), so that companies can gain an understanding of your ability to write and use the internet. Secondly, try to use industry-specific keywords, as hiring managers usually do not have the time to read through the whole CV to find relevant qualifications amongst the rest of your experience and skillset. Thirdly, add some concrete statistics around goal completions (e.g. % of engagement level increase), as it makes your work experience more relevant and credible. Lastly, include your broader digital marketing skills, as these are required for Content and Social Media Marketing.

    Interview preparation

    Interviewers tend to ask qualitative and not quantitative questions when they recruit for Content and Social Media marketing jobs. The qualitative questions themselves always depend on the respective company. We conducted some research to summarise the 6 most important interview questions in this field:

    1. How do you measure social ROI?
    2. What are the advantages and disadvantages of platforms such as Hootsuite?
    3. Which social channel is best to raise brand awareness?
    4. What content marketing software have you been using and why?
    5. What are your favourite blogs and why?
    6. What qualities do you need to be a content marketing specialist?

    Educational requirements

    For Social Media and Content Marketing jobs, a degree is not really a requirement to land a position, though marketing, journalism and humanities qualifications are often stepping stones to this career path. Employers prefer to see your portfolio (also in digital format, e.g. blog, microsite) and real-life examples of your work. Another useful step is to attend industry courses to learn about the latest trends in this ever-changing sector.

Top Tip

"As the Content and Social Media market has become increasingly candidate driven, it is even more important to stand out from the competition. Our top tips are to include a range of work examples, from blogs, to email campaigns and ad copy."

— Cat Symons, Practice Lead

Speak with Cat Symons about Content & Social Media Jobs

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