CRM & Email

Customer Relationship Marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. CRM allows businesses to develop long-term relationships with established and new customers while helping streamline corporate performance.

Select a category

Jobs: CRM & Email

Job Industry: CRM & Email

CRM Manager - Luxury Retail London £45,000 - £55,000 I am looking for a CRM Manager for a Luxury British retail brand. You will have a fantastic opportunity to grow,…

Greater London

Permanent

£45000.00 - £55000.00 per annum

CRM Marketing Executive - Leading UK Grocery Retailer 12 month FTC London Up to £35,000 I am looking for a CRM Marketing Executive for a leading UK grocery retailer. You…

Greater London

Permanent

Lead Data Scientist - Retailer · Inspiring leadership, exceptional quality of peer level talent · Growing data science community · Wide variety of work available across 4 key work streams…

Greater London

Permanent

CRM Manager £45,000 - £55,000 A fantastic non for profit business in Central London are looking for a CRM Manager to join their digital transformation project. You will be responsible…

Greater London

Permanent

£45000.00 - £50000.00 per annum

As part of a Statement of Work project won by Salt, we are supporting our hyper-growth retail client in their search for a talented CRM Manager to join their growing…

Greater London

Contract

£300.00 - £400.00 per day

Head of Retention £60,000 - £70,000 Wellness & Beauty brand A leading wellness and beauty brand are looking for a Head of Retention to join the business at an impressive…

Greater London

Permanent

£60000 - £70000.00 per annum

Senior CRM Executive / Email Marketing Executive £30,000 - £36,000 A leading luxury fashion retailer are looking for Senior CRM Executive to join their growing team. The business has just…

Greater London

Permanent

£30000.00 - £36000 per annum

Head of CRM - 12 month FTC £70,000 - £90,000 A leading UK grocery retail business are looking for a Head of CRM to join the growing CRM & Digital…

Greater London

Permanent

£75000 - £90000 per annum

Technical Writer - London Salary - 60,000 - 80,000k I've got the privilege to be partnered with an outstanding software business that specialise in data and analytics. This global organisation…

Greater London

Permanent

£60000 - £80000 per annum

Salt's client, a leading FMCG organisation making waves within their market space are on the hunt for a driven and dynamic Campaigns Manager for a 3 month (initial) contract with…

Greater London

Contract

£350.00 - £450.00 per day

CRM Manager - Entertainment business £32,000 - £40,000 ** This role can be based remotely ** A leading entertainment business are looking for a CRM Manager to join their growing…

Nottinghamshire

Permanent

£32000 - £40000.00 per annum

Salt's client, a UK Leading Luxury Property firm are on the hunt for a Email Marketing Manager for an exciting new role within their team. This company manages a UK-wide…

Greater London

Contract

£35000.00 - £40000.00 per annum + (Pro-rated FTC)

What is CRM?

CRM is the process of developing marketing strategies using insight gained from CRM systems. These systems will show businesses exactly how customers interact with them—for instance, it could show certain people may subscribe to their email list, whilst others encounter their brand through social media.

The role of a CRM Manager is to draw upon this data and use it to segment audiences so that they can tailor their marketing to audience preferences. This automation can be vital in forming and maintaining long term customer relationships. By segmenting an audience, email marketing can be used to effectively reach customers at different points in the buying cycle and tailoring content in a way that will be of must use to them at each stage.

Salary information and career progression

Career progression for those in CRM roles varies depending on the speciality of the candidate. Graduates can begin in entry-level junior roles, before moving into mid-level manager positions. After gaining enough experience, CRM Managers can eventually take up Senior Manager and CRM Director roles.

CRM Executive£25,000 - £30,000
Senior CRM Executive£30,000 - £35,000
CRM Manager£35,000 - £50,000
Senior CRM Manager£50,000 - £65,000
Head of CRM£65,000+
Director of CRM£90,000+

Opportunity

Being in the top tier of talent requires significant experience and expertise, making the hiring process extremely competitive. However, as more businesses realise how advantageous CRM systems can be, and the development of relationship marketing through email campaigns and automation mean the demand for CRM Specialists has grown hugely in recent times.

  • Recent changes in the sector

    CRM became the largest software market in 2017, and was the fastest growing in 2018, meaning the need for CRM experts is growing. Everything in CRM is moving to the cloud, allowing clients easier, remote access to more bespoke systems at a fraction of the cost. In order to get ahead, future candidates should therefore focus on improving their knowledge of cloud-based CRM platforms, such as Oracle and SAP. Multi-channel and direct marketing campaigns have both become more prevalent in recent years, changing how businesses market to the public.

    These changes regarding the development of channels that can now be used to communicate with customers mean it is imperative CRM Specialists keep up-to-date with such changes.

  • Future prospects

    CRM skills will be in high demand this year due to a shortage of CRM Specialists, leading to higher salaries going to those with CRM expertise. With more companies harnessing the power of big data and analytics to turn CRM into a fully-realised marketing tool, the demand for skilled CRM Specialists is on the rise.

  • Salt’s advice for getting a CRM & Email Marketing job

    Employers’ requirements

    Employers will want to know that a candidate can not only think, but do. Roles typically require someone who is technically minded and can also communicate their ideas effectively. They should have the ability to manage and analyse large amounts of consumer data, as well as successfully manage budgets. No industry certification is required, but past experience is absolutely vital. Employers will, therefore, enquire into whether prospective employees have previously worked in a similar capacity to the role, and if so, how well it went.

    CV requirements

    Your CV will almost certainly require a detailed history of CRM implementations and resolutions, so you will need to demonstrate a solid understanding of CRM techniques and principles. Proving you have experience using different CRM systems (such as Salesforce, Adobe and Mailchimp) is vital. Furthermore, you will need to demonstrate key metrics from past campaigns, such as email open rates or social media engagement, customer retention rates and revenue generated. Finally, you should have good knowledge of complex database materials and the ability to simplify them for the understanding of others.

    Interview preparation

    Employers are likely to ask you about the types of CRM systems you have used in previous roles to gain an understanding of your level of expertise. Answering these kinds of questions not only gives them an insight into your skill set but also displays your personal skills, how well you can communicate with others and explain complex ideas. They will also likely ask applicants about their knowledge of the company, whether you know about the systems they already have in place and how well you would fit within the team you would work with.

    Educational requirements

    The educational requirements for CRM jobs can vary from role to role. CRM Specialists usually have marketing related degrees, but past experience in a similar position is typically more important than the candidate’s educational background.

Top Tip

"If you are looking for an exciting career in the CRM & Email Marketing field, ensure that your CV includes all of your key metrics. Employers want to see your conversion rates and understand the types of campaigns you have worked on. "

— Murrie Christie, Practice Lead

Speak with Murrie Christie about CRM & Email

Salt News


Introducing Zoe Burgess, Associate Consultant, Technology, Sydney


My universe… focuses on finding the top talent in the Technology space. I search for the best candidates in computer science and IT skills to accommodate the growing need for technological advancement and innovation for companies across many industries. I concentrate on finding talent and experience with a range of various tech tacks best suited to More...


Read More

Introducing Holly Gordon, Associate Consultant, Sales, Dubai


My universe is…. Client servicing Fun fact about me…I’m a self-confessed shopaholic! If I had to eat one meal for the rest of my life, it would be… crisps and dip! At the weekend I love to… go spend my money in Zara then go brunching! One of my pet peeves is… people who chew their fork More...


Read More

What the British say, what the British mean…


Post by Ann-Marie Oppenheimer I am a German living in London. Despite the fact that we are all Europeans, we all live in the “free Western world”, we all learn English in school and I am a communication expert by profession, I wonder if I always understand my fellow Londoners correctly? To be honest, I More...


Read More

Introducing Joshua Lowe, Associate Consultant, Technology, Melbourne


My universe is… Data and Security. Data drives many business decisions and companies need professionals who can handle that data, from analysts, scientists, engineers, and architects. There is also a quickly developing need for candidates that can help secure that data from external access. We’re helping to find those who can extract meaningful insights from More...


Read More
×
UK

Upload your CV

Upload your CV to our database.

  • Max. file size: 5 MB.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. Cookies are also used to help us understand how our site is being used. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.

OK