CRM & Email

Customer Relationship Marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. CRM allows businesses to develop long-term relationships with established and new customers while helping streamline corporate performance.

Select a category

Jobs: CRM & Email

Job Industry: CRM & Email

CRM Executive / Email Marketing Executive £30,000 - £35,000 A luxury retail brand are looking for a motivated CRM Executive to join their established CRM team. Your main responsibilities will…

Greater London

Permanent

£30000.00 - £35000.00 per annum

Marketing Manager - Berkshire - £40-50K THE COMPANY My client has been established for well over a decade and are recognised as a leader in global technology consultancies who focus…

Berkshire

Permanent

£40000.00 - £50000.00 per annum

Marketing Manager (Demand Generation) - London - up to £60K plus Bonus THE COMPANY My client is a SaaS tech company with a dynamic team and a cracking culture to…

Greater London

Permanent

£50000.00 - £60000.00 per annum + Bonus

Paid Media Traffic Analyst - Globally Established Sportswear Brand - Immediate Start Salt's client, a Globally Established Leading Sportwear brand are searching for a Paid Media Traffic Analyst to join…

Europe

Contract

Paid Media Traffic Analyst - Globally Established Sportswear Brand - Immediate Start Salt's client, a Globally Established Leading Sportswear Brand are searching for a Paid Media Traffic Analyst to join…

Europe

Contract

€500 - €600 per day

CRM Manager - EdTech £40,000 - £50,0000 A global education brand based in Central London are looking for CRM Manager to join their growing team. The business is investing heavily…

Greater London

Permanent

£40000 - £50000 per annum

Senior Digital Marketing Executive - £35K plus Bonus - Oxford My client's mission could not be more topical, given the current pandemic crisis. I'm very excited to be working with…

Oxfordshire

Permanent

Up to £35000.00 per annum + Plus Bonus

Brand Growth Manager - London & Essex - up to £45K My client is an online retailer within the consumer electronics space. Sustainability is at the heart of what they…

Greater London

Permanent

£40000.00 - £45000.00 per annum

What is CRM?

CRM is the process of developing marketing strategies using insight gained from CRM systems. These systems will show businesses exactly how customers interact with them—for instance, it could show certain people may subscribe to their email list, whilst others encounter their brand through social media.

The role of a CRM Manager is to draw upon this data and use it to segment audiences so that they can tailor their marketing to audience preferences. This automation can be vital in forming and maintaining long term customer relationships. By segmenting an audience, email marketing can be used to effectively reach customers at different points in the buying cycle and tailoring content in a way that will be of must use to them at each stage.

Salary information and career progression

Career progression for those in CRM roles varies depending on the speciality of the candidate. Graduates can begin in entry-level junior roles, before moving into mid-level manager positions. After gaining enough experience, CRM Managers can eventually take up Senior Manager and CRM Director roles.

CRM Executive£25,000 - £30,000
Senior CRM Executive£30,000 - £35,000
CRM Manager£35,000 - £50,000
Senior CRM Manager£50,000 - £65,000
Head of CRM£65,000+
Director of CRM£90,000+

Opportunity

Being in the top tier of talent requires significant experience and expertise, making the hiring process extremely competitive. However, as more businesses realise how advantageous CRM systems can be, and the development of relationship marketing through email campaigns and automation mean the demand for CRM Specialists has grown hugely in recent times.

  • Recent changes in the sector

    CRM became the largest software market in 2017, and was the fastest growing in 2018, meaning the need for CRM experts is growing. Everything in CRM is moving to the cloud, allowing clients easier, remote access to more bespoke systems at a fraction of the cost. In order to get ahead, future candidates should therefore focus on improving their knowledge of cloud-based CRM platforms, such as Oracle and SAP. Multi-channel and direct marketing campaigns have both become more prevalent in recent years, changing how businesses market to the public.

    These changes regarding the development of channels that can now be used to communicate with customers mean it is imperative CRM Specialists keep up-to-date with such changes.

  • Future prospects

    CRM skills will be in high demand this year due to a shortage of CRM Specialists, leading to higher salaries going to those with CRM expertise. With more companies harnessing the power of big data and analytics to turn CRM into a fully-realised marketing tool, the demand for skilled CRM Specialists is on the rise.

  • Salt’s advice for getting a CRM & Email Marketing job

    Employers’ requirements

    Employers will want to know that a candidate can not only think, but do. Roles typically require someone who is technically minded and can also communicate their ideas effectively. They should have the ability to manage and analyse large amounts of consumer data, as well as successfully manage budgets. No industry certification is required, but past experience is absolutely vital. Employers will, therefore, enquire into whether prospective employees have previously worked in a similar capacity to the role, and if so, how well it went.

    CV requirements

    Your CV will almost certainly require a detailed history of CRM implementations and resolutions, so you will need to demonstrate a solid understanding of CRM techniques and principles. Proving you have experience using different CRM systems (such as Salesforce, Adobe and Mailchimp) is vital. Furthermore, you will need to demonstrate key metrics from past campaigns, such as email open rates or social media engagement, customer retention rates and revenue generated. Finally, you should have good knowledge of complex database materials and the ability to simplify them for the understanding of others.

    Interview preparation

    Employers are likely to ask you about the types of CRM systems you have used in previous roles to gain an understanding of your level of expertise. Answering these kinds of questions not only gives them an insight into your skill set but also displays your personal skills, how well you can communicate with others and explain complex ideas. They will also likely ask applicants about their knowledge of the company, whether you know about the systems they already have in place and how well you would fit within the team you would work with.

    Educational requirements

    The educational requirements for CRM jobs can vary from role to role. CRM Specialists usually have marketing related degrees, but past experience in a similar position is typically more important than the candidate’s educational background.

Top Tip

"If you are looking for an exciting career in the CRM & Email Marketing field, ensure that your CV includes all of your key metrics. Employers want to see your conversion rates and understand the types of campaigns you have worked on. "

— Murrie Christie, Practice Lead

Speak with Murrie Christie about CRM & Email

Salt News


Interview: Agency vs in-house with Ziv Lazar


An interview with Ziv Lazar, Lead Service Designer at Capgemini, about working in agency vs in-house in the Creative industry. In this ‘agency vs in-house’ interview series led by Salt Senior Consultant for Creative, Holley Potts, we speak to customers from all different sectors within the world of digital to answer the age-old question – agency More...


Read More

Interview: Agency vs in-house with Sam Bathe


An interview with Sam Bathe, Art Director at Zendesk, about working in agency vs in-house in the Creative industry. In this ‘agency vs in-house’ interview series led by Salt Senior Consultant for Creative, Holley Potts, we speak to customers from all different sectors within the world of digital to answer the age-old question – agency More...


Read More

Introducing Mikayla Morkel-Brink, Marketing Coordinator, South Africa


Fun fact about me… After matric, I studied in San Diego, California for four years while on a full tennis scholarship. At the weekend I love to… I love being active and outdoors with the people I love. You can either find me running, hiking or at the beach for a dip in the sea.My chosen More...


Read More

Introducing Bonolo Molato, Marketing Assistant, South Africa


Fun fact about me… I am a founder of a natural hair care brand, although I don’t have any hair. The person I’d love to swap places with for a day is… Kamala Harris The best advice I’ve ever been given is… Always be fully present in the moment, no matter how insignificant that moment might seem. More...


Read More
×
UK

Upload your CV

Upload your CV to our database.

  • This field is for validation purposes and should be left unchanged.

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. Cookies are also used to help us understand how our site is being used. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.

OK