CRM & Email

Customer Relationship Marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. CRM allows businesses to develop long-term relationships with established and new customers while helping streamline corporate performance.

Select a category

Jobs: CRM & Email

Job Industry: CRM & Email

CRM Manager £40,000 - £50,000 A leading InsureTech business in Bristol are looking for a CRM Manager to join their newly established Digital team. You will join at an impressive…

Bristol

Permanent

£40000.00 - £50000.00 per annum

Senior CRM Executive £35,000 - £40,000 Central London Salt has partnered with one of the UK's growing luxury fashion houses who are currently growing their digital team and is hiring…

Greater London

Permanent

£35000.00 - £40000.00 per annum

Senior CRM & Loyalty Manager £50,000 - £60,000 + 20% bonus A leading UK leading brand are looking for a Senior CRM & Digital Manager to join their growing digital…

Greater London

Permanent

£50000. - £60000. per annum

Salt is proud to collaborate with one of the world's leading Fintech platform clients as they recruit for a hands-on Lifecycle Marketing Specialist for an immediate starting, 6 month contract…

Greater London

Contract

£0.00 - £400.00 per day

Senior CRM & Digital Manager £50,000 - £60,000 + 20% bonus A leading UK restaurant chain are looking for a Senior CRM & Digital Manager to join their growing digital…

Greater London

Permanent

£50000.00 - £60000.00 per annum

£37,000 - £40,000 + bonus West London/Hybrid Working Our client, one of the UK's growing luxury beauty brands are looking for a data-driven CRM Manager to join their Marketing team…

Greater London

Permanent

£37000.00 - £40000.00 per annum + bonus

Salt's client is an exciting challenger within super speed world of broadband - with over £250m investment so far… they are growing.. FAST! With a proposition that helps optimise connectivity…

Greater London

Contract

£0.00 - £450.00 per day

£40,000 - £47,000 + 15% bonus Central London/Hybrid Working One of the world's leading cosmetic brands are looking for a CRM Manager to join their Marketing team to lead and…

Greater London

Permanent

£40000.00 - £47000.00 per annum + 15% bonus

Salt is proud to collaborate once again with this Globally Established IT Software Giant as they source for a Senior Marketing Operations and Enablement Manager to joining their EMEA B2B…

Greater London

Contract

£0.00 - £44.00 per hour

Digital Marketing Manager Fully Remote - up to £40K (would consider full-time or part-time based on experience) Company: My client a global B2B organisation that focuses on Unified Comms/SaaS is…

Europe

Permanent

£35000.00 - £40000.00 per annum

Salt is proud to collaborate with one of London's leading Digital Agency's as they look to hire a Data Strategist Director to join their team supporting one of their largest,…

Greater London

Contract

£0.00 - £400.00 per day

CRM Campaign Manager - Omni-channel £45,000 - £55,000 A leading, global retail brand, are looking for an experienced CRM Campaign Manager to join their Digital function in Berkshire. This is…

Greater London

Permanent

£50000.00 - £55000.00 per annum

What is CRM?

CRM is the process of developing marketing strategies using insight gained from CRM systems. These systems will show businesses exactly how customers interact with them—for instance, it could show certain people may subscribe to their email list, whilst others encounter their brand through social media.

The role of a CRM Manager is to draw upon this data and use it to segment audiences so that they can tailor their marketing to audience preferences. This automation can be vital in forming and maintaining long term customer relationships. By segmenting an audience, email marketing can be used to effectively reach customers at different points in the buying cycle and tailoring content in a way that will be of must use to them at each stage.

Salary information and career progression

Career progression for those in CRM roles varies depending on the speciality of the candidate. Graduates can begin in entry-level junior roles, before moving into mid-level manager positions. After gaining enough experience, CRM Managers can eventually take up Senior Manager and CRM Director roles.

CRM Executive£25,000 - £30,000
Senior CRM Executive£30,000 - £35,000
CRM Manager£35,000 - £50,000
Senior CRM Manager£50,000 - £65,000
Head of CRM£65,000+
Director of CRM£90,000+

Opportunity

Being in the top tier of talent requires significant experience and expertise, making the hiring process extremely competitive. However, as more businesses realise how advantageous CRM systems can be, and the development of relationship marketing through email campaigns and automation mean the demand for CRM Specialists has grown hugely in recent times.

  • Recent changes in the sector

    CRM became the largest software market in 2017, and was the fastest growing in 2018, meaning the need for CRM experts is growing. Everything in CRM is moving to the cloud, allowing clients easier, remote access to more bespoke systems at a fraction of the cost. In order to get ahead, future candidates should therefore focus on improving their knowledge of cloud-based CRM platforms, such as Oracle and SAP. Multi-channel and direct marketing campaigns have both become more prevalent in recent years, changing how businesses market to the public.

    These changes regarding the development of channels that can now be used to communicate with customers mean it is imperative CRM Specialists keep up-to-date with such changes.

  • Future prospects

    CRM skills will be in high demand this year due to a shortage of CRM Specialists, leading to higher salaries going to those with CRM expertise. With more companies harnessing the power of big data and analytics to turn CRM into a fully-realised marketing tool, the demand for skilled CRM Specialists is on the rise.

  • Salt’s advice for getting a CRM & Email Marketing job

    Employers’ requirements

    Employers will want to know that a candidate can not only think, but do. Roles typically require someone who is technically minded and can also communicate their ideas effectively. They should have the ability to manage and analyse large amounts of consumer data, as well as successfully manage budgets. No industry certification is required, but past experience is absolutely vital. Employers will, therefore, enquire into whether prospective employees have previously worked in a similar capacity to the role, and if so, how well it went.

    CV requirements

    Your CV will almost certainly require a detailed history of CRM implementations and resolutions, so you will need to demonstrate a solid understanding of CRM techniques and principles. Proving you have experience using different CRM systems (such as Salesforce, Adobe and Mailchimp) is vital. Furthermore, you will need to demonstrate key metrics from past campaigns, such as email open rates or social media engagement, customer retention rates and revenue generated. Finally, you should have good knowledge of complex database materials and the ability to simplify them for the understanding of others.

    Interview preparation

    Employers are likely to ask you about the types of CRM systems you have used in previous roles to gain an understanding of your level of expertise. Answering these kinds of questions not only gives them an insight into your skill set but also displays your personal skills, how well you can communicate with others and explain complex ideas. They will also likely ask applicants about their knowledge of the company, whether you know about the systems they already have in place and how well you would fit within the team you would work with.

    Educational requirements

    The educational requirements for CRM jobs can vary from role to role. CRM Specialists usually have marketing related degrees, but past experience in a similar position is typically more important than the candidate’s educational background.

Top Tip

"If you are looking for an exciting career in the CRM & Email Marketing field, ensure that your CV includes all of your key metrics. Employers want to see your conversion rates and understand the types of campaigns you have worked on. "

— Murrie Christie, Practice Manager

Speak with Murrie Christie about CRM & Email

Salt News


How to write a CV: Top tips for 2023


Whether you’re wondering how to write a CV for the first time or updating your CV as part of a job search, our handy guide will help get you noticed for all the right reasons.


Read More

What the freelance revolution means for businesses hiring in 2023


The freelance revolution is well ahead of schedule. A more open workforce can bring a number of benefits and as businesses prepare for 2023, the discussion around freelance and contract is more active than ever before.


Read More

What it’s like to work with late diagnosed ADD


Grace Tay has been in publishing and creative agencies for 20 years but was only diagnosed with ADD earlier this year. She shares her lived experience of working with ADD - and how companies can recruit and retain more Neurodiverse talent.


Read More

Two golds and an amazing night for Salt Malaysia at the HR Vendors of the Year Awards 2022! 


We are super excited to announce that our Salt Malaysia team on Friday 11th November, were named winners at the HR Vendors of the Year Awards 2022!


Read More

An impressive win for Salt Singapore at the HR Vendors of the Year Awards 2022! 

11 September 22


We are proud to announce that our Salt team in Singapore on Friday 4th of November 2022, were named winners at the HR Vendors of the Year Awards 2022!  


Read More

12 of the best apps for freelancers 2022: grow and manage your business

11 January 22


Amazing apps for freelancers 2022 that can help manage time, finances and communications - and free up headspace for doing the things that you love!


Read More

Contracting as a Digital Nomad with Rita Batalha


Rita Batalha is a contractor, freelancer and Digital Nomad specializing in Strategy, Program Management and Digital. She shares what it takes to start freelancing across the world with us in this interview!


Read More

The CIO agenda: Composable business models for a technology multiverse approach to the future

10 December 22


Findings from the latest Gartner CIO agenda report show that composable businesses came out ahead of their competitors after the pandemic – learn how this model works and how it can influence your talent acquisition and digital transformation strategies.


Read More

10 work from home productivity tips that’ll make your day!

10 September 22


Our top 10 work from home productivity tips will help you improve your focus, reveal a few ways on how to be successful with time management and how to work from home effectively. 


Read More

What is burnout?

10 August 22


What is burnout? Our handy guide reveals all there is to know about burnout symptoms, and how to identify any tell-tale signs so you can help yourself and others with practical tips and changes.


Read More

4 ways to build self-confidence and silence your inner critic

10 June 22


Self-confidence is something lots of people struggle with. We have some top tips to help you get a confidence kick and silence your inner critic.


Read More

Return to office anxiety? You’re not alone

10 May 22


Return to office anxiety is something both employees and employers must reckon with post-pandemic, and its natural to feel worried about change after growing used to working in a certain way. We have tips to help!


Read More

4 ways to hire the best talent in a competitive market


You’ll have seen the term candidate-led market. But what does it mean for your business? And how do you hire and retain the best talent?


Read More

Diversity within neurodiversity and creating your own place with Samantha Hiew PhD, Founder of ADHD Girls

9 January 22


We're in danger of genralising neurodiversity. Samantha Hiew, Founder of ADHD Girls, explores the importance of intersectionality in accepting your own neurodivergence and offering support, at work or outside of work.


Read More

4 apps to combat burnout and work-related stress


Burnout at work affects lots of people - especially after the pandemic. There's no easy fix or solution that works for everyone - but we've listed some apps to help combat the symptoms.


Read More

Flexible work models provide crucial choices for employees in uncertain times


Flexible work and hybrid work models are always a topic of debate - but pandemic times and fast-changing economic circumstances are reframing the narrative in new ways.


Read More

6 Pillars of Success to Achieve Goals Great And Small


Achieving success is about building the right mindset to achieve the goals you’ve set yourself. Pillars of success can help sustain you on your journey and develop the resilience to continue learning and growing.


Read More

Taking baby steps: bringing play back into the lives of children and adults with Hannah Phillips


Early years teacher Hannah Philips has been awarded a British Empire Medal for her work empowering young voices in the NHS. Her new company brings play back into the lives of children and adults.


Read More

Social change and social media with Jacob Nomafo, Social Media Manager at 10,000 Black Interns


Social media is a powerful tool for social change - but it requires an agile and iterative work process! We interviewed 10,000 Black Interns' Social Media Manager and learnt more about how to stand out and see a difference on your channels.


Read More

Inclusive hiring: from audit to action with Jennie Child, Founder of Balance


Inclusive hiring is a key component of equality, diversity and inclusion - but it's hard to see results. Learn how to create lasting positive change to your recruitment processes with Jennie Child, Founder and Director of Balance


Read More

Inclusive hiring: 5 effective steps you can take today


Inclusive hiring is crucial - but it can be hard to know where to start. There are lots of practical steps you can take to counter bias – we've listed 5 to start with.


Read More

How to combat Imposter Syndrome in the workplace


An estimated 70% of people experience Imposter Syndrome at some point in their lives, according to the International Journal of Behavioral Science. Find out what Imposter Syndrome is, how to overcome it, and what you can do as a manager to support your team.


Read More

Workplace wellbeing starts with your C-suite

7 July 22


New workplace wellbeing report highlights impact and role of C-suite Wellbeing at work needs to be championed and embedded into the roles of employees at every level.


Read More

7 key things to consider to be a better ally online and off


Allyship is easier than ever before with social media - but it's important to reflect on what's helpful, and your own role. Here are some ways you can be a better ally.


Read More

Mind the career gap: how to tell your story in an interview


Gaps on your CV are understandable, and are more and more common in a post-pandemic, global workplace. Here's how we'd approach it in an interview.


Read More

9 top tips to get your LinkedIn profile noticed

6 September 22


Whether you’re setting up your LinkedIn profile for the first time, or updating it as part of your job hunt, our top tips will help you stand out to Recruiters and Hiring Managers!


Read More

Why employer branding is vital to engaging top talent


Have you been trying for months to attract top talent to grow your company, yet struggle to find the right people? The problem might not actually be a talent gap but your employer branding. Your employer brand is how your company is perceived by future and current employees. Creating a positive and appealing employer brand More...


Read More
×
UK

Upload your CV

Upload your CV to our database.

  • Max. file size: 5 MB.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. Cookies are also used to help us understand how our site is being used. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.

OK