CRM & Email

Customer Relationship Marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. CRM allows businesses to develop long-term relationships with established and new customers while helping streamline corporate performance.

Select a category

Jobs: CRM & Email

Job Industry: CRM & Email

CRM/ Email Marketing Manager £40,000 - £45,000 A leading retailer are looking for a CRM Manager/ Email Marketing Manager to join the team at an impressive stage of growth. You…

Greater London

Permanent

£40000.00 - £45000.00 per annum

CRM Lead - Investment/ Crypto platform £60,000 - £65,000 If you are passionate about stocks, shares, investments & crypto - then read on! A revolutionary, social first investment platform are…

Greater London

Permanent

£50000.00 - £65000.00 per annum

Marketing Automation Manager - HubSpot - £60,000 £50,000 - £60,000 A global B2B brand that was founded in 2005 are looking for a Marketing Automation Manager to join the growing…

Greater London

Permanent

£50000.00 - £60000.00 per annum

Marketing Automation Manager £35,000 - £45,000 A utilities business who are changing the game and looking for a Marketing Automation Manager to join their growing digital team. They were only…

Greater London

Permanent

£40000.00 - £45000.00 per annum

CRM Segmentation Manager £40,000 - £50,000 A retailer who are embarking on a Digital Transformation are looking for a CRM Segmentation Manager to join their growing CRM team! You will…

Greater London

Permanent

£40000.00 - £50000 per annum

CRM Marketing Automation Manager £40,000 - £50,000 A leading retailer are looking for a Marketing Automation Manager to join their growing CRM team in West London. The company have been…

Greater London

Permanent

£40000.00 - £50000 per annum

As part of a Statement of Work project won by Salt, we are supporting our hyper-growth retail client in their search for a talented CRM Manager to join their growing…

Greater London

Contract

£300.00 - £400.00 per day

Field Marketing Manager - London - £50-55K plus Bonus THE COMPANY My client is a Workday partner, offering organisations across the globe, support, optimization and consulting. In short, they create…

Greater London

Permanent

£50000.00 - £55000.00 per annum + Bonus

Salt's client, a globally recognised FMCG client is sourcing for a Trade Marketing Account Manager to support in the management of projects, from ideation/concept stage through to development, implementation, and…

Greater London

Contract

£200.00 - £250.00 per day

Salt is proud to partner with this leading Healthcare Charity on a new Salesforce Project Manager contract opportunity within their Marketing Team. This roles focus will span across all areas…

Greater London

Contract

£250.00 - £300.00 per day

CRM Manager - Luxury beauty brand £50,000 - £62,000 A luxury skincare/ beauty brand based in Central London are looking for a CRM Manager to join their growing team. The…

Greater London

Permanent

£50000.00 - £62000 per annum

CRM Hubspot Manager £50,000 - £60,000 A global fintech business based in London & Zurich are looking for a CRM Hubspot specialist to join their growing Marketing function. The business…

Greater London

Permanent

£50000.00 - £60000.00 per annum

What is CRM?

CRM is the process of developing marketing strategies using insight gained from CRM systems. These systems will show businesses exactly how customers interact with them—for instance, it could show certain people may subscribe to their email list, whilst others encounter their brand through social media.

The role of a CRM Manager is to draw upon this data and use it to segment audiences so that they can tailor their marketing to audience preferences. This automation can be vital in forming and maintaining long term customer relationships. By segmenting an audience, email marketing can be used to effectively reach customers at different points in the buying cycle and tailoring content in a way that will be of must use to them at each stage.

Salary information and career progression

Career progression for those in CRM roles varies depending on the speciality of the candidate. Graduates can begin in entry-level junior roles, before moving into mid-level manager positions. After gaining enough experience, CRM Managers can eventually take up Senior Manager and CRM Director roles.

CRM Executive£25,000 - £30,000
Senior CRM Executive£30,000 - £35,000
CRM Manager£35,000 - £50,000
Senior CRM Manager£50,000 - £65,000
Head of CRM£65,000+
Director of CRM£90,000+

Opportunity

Being in the top tier of talent requires significant experience and expertise, making the hiring process extremely competitive. However, as more businesses realise how advantageous CRM systems can be, and the development of relationship marketing through email campaigns and automation mean the demand for CRM Specialists has grown hugely in recent times.

  • Recent changes in the sector

    CRM became the largest software market in 2017, and was the fastest growing in 2018, meaning the need for CRM experts is growing. Everything in CRM is moving to the cloud, allowing clients easier, remote access to more bespoke systems at a fraction of the cost. In order to get ahead, future candidates should therefore focus on improving their knowledge of cloud-based CRM platforms, such as Oracle and SAP. Multi-channel and direct marketing campaigns have both become more prevalent in recent years, changing how businesses market to the public.

    These changes regarding the development of channels that can now be used to communicate with customers mean it is imperative CRM Specialists keep up-to-date with such changes.

  • Future prospects

    CRM skills will be in high demand this year due to a shortage of CRM Specialists, leading to higher salaries going to those with CRM expertise. With more companies harnessing the power of big data and analytics to turn CRM into a fully-realised marketing tool, the demand for skilled CRM Specialists is on the rise.

  • Salt’s advice for getting a CRM & Email Marketing job

    Employers’ requirements

    Employers will want to know that a candidate can not only think, but do. Roles typically require someone who is technically minded and can also communicate their ideas effectively. They should have the ability to manage and analyse large amounts of consumer data, as well as successfully manage budgets. No industry certification is required, but past experience is absolutely vital. Employers will, therefore, enquire into whether prospective employees have previously worked in a similar capacity to the role, and if so, how well it went.

    CV requirements

    Your CV will almost certainly require a detailed history of CRM implementations and resolutions, so you will need to demonstrate a solid understanding of CRM techniques and principles. Proving you have experience using different CRM systems (such as Salesforce, Adobe and Mailchimp) is vital. Furthermore, you will need to demonstrate key metrics from past campaigns, such as email open rates or social media engagement, customer retention rates and revenue generated. Finally, you should have good knowledge of complex database materials and the ability to simplify them for the understanding of others.

    Interview preparation

    Employers are likely to ask you about the types of CRM systems you have used in previous roles to gain an understanding of your level of expertise. Answering these kinds of questions not only gives them an insight into your skill set but also displays your personal skills, how well you can communicate with others and explain complex ideas. They will also likely ask applicants about their knowledge of the company, whether you know about the systems they already have in place and how well you would fit within the team you would work with.

    Educational requirements

    The educational requirements for CRM jobs can vary from role to role. CRM Specialists usually have marketing related degrees, but past experience in a similar position is typically more important than the candidate’s educational background.

Top Tip

"If you are looking for an exciting career in the CRM & Email Marketing field, ensure that your CV includes all of your key metrics. Employers want to see your conversion rates and understand the types of campaigns you have worked on. "

— Murrie Christie, Practice Lead

Speak with Murrie Christie about CRM & Email

Salt News


Introducing Andrey Sin, Senior Principal Consultant, Technology, Hong Kong


My universe is… specialising in IT Project Management, Applications and Emerging Technology such as Artificial Intelligence (AI) and Data. How can you add value to our clients and candidates? I will share my knowledge and the market trends in Tech spaces to both my clients and candidates, and manage expectations in order to provide a More...


Read More

Check me out? Why the reference is worth it…

1 July 22


Blog post by Jacqui Barratt, APAC CEO After 25 years in recruitment and as a business owner I certainly understand the value of a reference both for the client and the candidate.  However, this blog is for you the candidate and why the reference is worth it! Let’s face it regardless of your approach to More...


Read More

Qualities that make exceptional PR professionals in today’s world

1 June 22


Blog post by Ruby Celine, Country Director, Malaysia There’s never been a more interesting time to be in public relations (PR). If we look back on its early days in the 1900s, we’ll see just how far it’s come from the old-school basics to the collaborative function that it is today.  PR is no longer More...


Read More

Being an SDR; The truth, the whole truth and nothing but the truth…

1 June 22


Blog post by Emma Lowman, Practice Manager, UK & Europe You’ve been to Uni, got your degree, moved to London and realised the price of avocados and renting a 1 bed flat in Clapham means its probably time to start looking for a job. In the current climate, where simply turning on the news and More...


Read More
×
UK

Upload your CV

Upload your CV to our database.

  • Max. file size: 5 MB.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. Cookies are also used to help us understand how our site is being used. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.

OK