Upload your CV
Upload your CV to our database.
Customer Relationship Marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. CRM allows businesses to develop long-term relationships with established and new customers while helping streamline corporate performance.
Select a category
Job Industry: CRM & Email
Senior CRM Manager - Comparison Site - London £75,000 14 month FTC A leading comparison site are looking to appoint a Senor CRM Lead to enhance their CRM function after…
CRM Executive £32,000 + 10% bonus + excellent perks SW London/Hybrid Working One of the UK's fast-growing luxury travel brands are seeking a confident CRM Executive to join their friendly…
Salt have partnered with a fantastic luxury travel operator, who are seeking a highly motivated CRM Executive to join their team, for 3 Months. Based out their London office, you…
Marketing Automation Manager - Hubspot £40,000 - £50,000 Shoreditch, Hybrid Working A global Beauty & Wellness booking platform business is looking for a Hubspot champion to join their core Marketing…
CRM is the process of developing marketing strategies using insight gained from CRM systems. These systems will show businesses exactly how customers interact with them—for instance, it could show certain people may subscribe to their email list, whilst others encounter their brand through social media.
The role of a CRM Manager is to draw upon this data and use it to segment audiences so that they can tailor their marketing to audience preferences. This automation can be vital in forming and maintaining long term customer relationships. By segmenting an audience, email marketing can be used to effectively reach customers at different points in the buying cycle and tailoring content in a way that will be of must use to them at each stage.
Career progression for those in CRM roles varies depending on the speciality of the candidate. Graduates can begin in entry-level junior roles, before moving into mid-level manager positions. After gaining enough experience, CRM Managers can eventually take up Senior Manager and CRM Director roles.
|CRM Executive||£25,000 - £30,000|
|Senior CRM Executive||£30,000 - £35,000|
|CRM Manager||£35,000 - £50,000|
|Senior CRM Manager||£50,000 - £65,000|
|Head of CRM||£65,000+|
|Director of CRM||£90,000+|
Being in the top tier of talent requires significant experience and expertise, making the hiring process extremely competitive. However, as more businesses realise how advantageous CRM systems can be, and the development of relationship marketing through email campaigns and automation mean the demand for CRM Specialists has grown hugely in recent times.
CRM became the largest software market in 2017, and was the fastest growing in 2018, meaning the need for CRM experts is growing. Everything in CRM is moving to the cloud, allowing clients easier, remote access to more bespoke systems at a fraction of the cost. In order to get ahead, future candidates should therefore focus on improving their knowledge of cloud-based CRM platforms, such as Oracle and SAP. Multi-channel and direct marketing campaigns have both become more prevalent in recent years, changing how businesses market to the public.
These changes regarding the development of channels that can now be used to communicate with customers mean it is imperative CRM Specialists keep up-to-date with such changes.
CRM skills will be in high demand this year due to a shortage of CRM Specialists, leading to higher salaries going to those with CRM expertise. With more companies harnessing the power of big data and analytics to turn CRM into a fully-realised marketing tool, the demand for skilled CRM Specialists is on the rise.
Employers will want to know that a candidate can not only think, but do. Roles typically require someone who is technically minded and can also communicate their ideas effectively. They should have the ability to manage and analyse large amounts of consumer data, as well as successfully manage budgets. No industry certification is required, but past experience is absolutely vital. Employers will, therefore, enquire into whether prospective employees have previously worked in a similar capacity to the role, and if so, how well it went.
Your CV will almost certainly require a detailed history of CRM implementations and resolutions, so you will need to demonstrate a solid understanding of CRM techniques and principles. Proving you have experience using different CRM systems (such as Salesforce, Adobe and Mailchimp) is vital. Furthermore, you will need to demonstrate key metrics from past campaigns, such as email open rates or social media engagement, customer retention rates and revenue generated. Finally, you should have good knowledge of complex database materials and the ability to simplify them for the understanding of others.
Employers are likely to ask you about the types of CRM systems you have used in previous roles to gain an understanding of your level of expertise. Answering these kinds of questions not only gives them an insight into your skill set but also displays your personal skills, how well you can communicate with others and explain complex ideas. They will also likely ask applicants about their knowledge of the company, whether you know about the systems they already have in place and how well you would fit within the team you would work with.
The educational requirements for CRM jobs can vary from role to role. CRM Specialists usually have marketing related degrees, but past experience in a similar position is typically more important than the candidate’s educational background.
Inclusive hiring is a key component of equality, diversity and inclusion - but it's hard to see results. Learn how to create lasting positive change to your recruitment processes with Jennie Child, Founder and Director of Balance
Inclusive hiring is crucial - but it can be hard to know where to start. There are lots of practical steps you can take to counter bias – we've listed 5 to start with.
An estimated 70% of people experience Imposter Syndrome at some point in their lives, according to the International Journal of Behavioral Science. Find out what Imposter Syndrome is, how to overcome it, and what you can do as a manager to support your team.
New Zealand’s largest recruitment awards were held on Thursday night 7th of July at the Hilton Auckland, where the best of the recruitment and staffing sector was celebrated.
New workplace wellbeing report highlights impact and role of C-suite Wellbeing at work needs to be championed and embedded into the roles of employees at every level.
Allyship is easier than ever before with social media - but it's important to reflect on what's helpful, and your own role. Here are some ways you can be a better ally.
Gaps on your CV are understandable, and are more and more common in a post-pandemic, global workplace. Here's how we'd approach it in an interview.
Whether you’re setting up your LinkedIn profile for the first time, or updating it as part of your job hunt, our top tips will help you stand out to Recruiters and Hiring Managers!
Have you been trying for months to attract top talent to grow your company, yet struggle to find the right people? The problem might not actually be a talent gap but your employer branding. Your employer brand is how your company is perceived by future and current employees. Creating a positive and appealing employer brand More...
My universe is… Software engineers/developers. Fun fact about me… I love old-school R&B. My chosen karaoke song is… Amy Winehouse Valerie. The person I’d love to swap places with for a day is… Floyd Mayweather. The best advice I’ve ever been given is… “The only person you should try to beat, is the person you were yesterday.” My More...
My universe is… Software Engineering. On the weekend… you’ll catch me bopping around downtown Austin with my mates, playing golf, chilling by the pool or paddle boarding on Lady bird Lake. One of my pet peeves is… messy eaters & grubby fingers!! My TV Series binge is… Friends, I’ve watched it 10+ times over and will always have More...
My universe is… Recruiting TOP Recruiters! On the weekend I love to… Shop till I drop, drink cocktails & eat endless Sushi. My favourite place I’ve travelled to is… IBIZAA but I cant wait to visit more places, next on the list is Thailand! My best piece of advice is… LOVE YOURSELF! My Netflix binge is... if you don’t More...
My universe is… Creative Perm. Fun fact about me… little bit obsessed with sharks! On the weekend I love to… make sure I’m dancing with my friends! My favourite place I’ve travelled to is… Vietnam, Hanoi is the most amazing city! The one thing I love about London is… going to the pub is an important part of More...