Biddable Media & PPC Jobs

With traditional advertising in decline, digital advertising is now a fundamental way for businesses to reach potential customers. PPC (pay-per-click) advertising has a huge role to play in this, so there are more PPC jobs than ever. Work with Salt’s specialists now to find your perfect PPC role.

Select a category

Jobs: Biddable Media & PPC Jobs

Job Industry: Biddable Media & PPC Jobs

Performance Marketing - London - retail/creative - £50K plus benefits The Company and Role My client is a very successful group of companies in the creative retail space, with HQ…

Greater London

Permanent

£50000.00 - £55000.00 per annum + benefits

SEA Manager - Automotive - Frankfurt - €75K plus package The Company and Role My client is a global agency and this particular role focuses on clients within the automotive…

Europe

Permanent

€75000.00 - €80000.00 per annum + benefits

Programmatic and Paid Social Manager - Automotive - Frankfurt - €75K plus package The Company and Role My client is a global agency and this particular role focuses on clients…

Europe

Permanent

€70000 - €75000.00 per annum + benefits

B2B Senior Campaign Manager The Opportunity: As a key member of the EMEA Digital Experience (DX) Campaign team, you will be responsible for the B2B campaign strategy and execution across…

Greater London

Contract

Up to £55.00 per annum

What is PPC?

PPC is a form of digital advertising used to bring traffic to a website. Advertisers bid for adverts to appear on search engine pages when certain keywords are typed in, on sites with relevant content, or on targeted users’ social media feeds. This makes PPC a form of Biddable Media. Advertisers are only charged when someone actually clicks on their advert, however, hence the name ‘pay-per-click’.

The most common type of PPC is paid search you’ll have seen PPC ads of this type displayed at the top of Google’s search results page. These ads have no design element to them and are made to look the same as regular Google listings. That said, they can still be distinguished by the word ‘ad’ located next to the site’s URL.

Advertisers must bid to have their ads come up alongside search results and above their competitors. The winners aren’t chosen simply by the amount put forward, however. For paid search, factors like the ad quality score, the landing page and the keywords used are also taken into account.

Other forms of PPC include social media and website display advertising, which work differently from paid search. Instead of targeting individuals based on their searches, they use demographics, such as age, interests, and location to reach their target audience.

Salary information and career progression

Digital Marketing Executive£30,000 - £35,000
Senior PPC Executive£35,000 - £38,000
Performance Marketing Manager£50,000
Account Director£50,000
Head of PPC£80,000 - £90,000

Opportunity

With more and more companies cottoning on the advantages of digital advertising, such as being able to more effectively target their audience, easily measure results and save on advertising costs, it has come into its own in recent years. In fact, spending on digital advertising is expected to overtake traditional advertising by 2021. As part of this, businesses increasingly rely upon PPC, which means there are more opportunities than ever for PPC specialists.

Recent changes in the sector

Competition has increased dramatically in recent years, as more and more businesses enter the PPC sector seeking to bid on certain keywords, brand names and pages. Whilst this has inevitably caused prices to rise, it has simultaneously led to the creation of many new PPC networks and caused existing networks to evolve at a rapid rate.

For example, Amazon has recently launched programmatic advancements like display and video ads to bring it closer to Google Ads and other leading PPC networks. There is, therefore, more scope than ever for businesses to use PPC advertising, which in turn leads to even more opportunities within the industry.

Future Prospects

With the aforementioned rise in digital advertising spending, it’s no surprise that the future prospects for those in the PPC industry are encouraging. Considering that PPC can bring about huge ROI for businesses, PPC experts will continue to be in high demand. Whilst many tasks (such as ad testing and bid adjustments) have now become automated, this has by no means rendered PPC specialists obsolete. Instead, it has actually enabled them to focus more on other responsibilities, such as strategy.

  • Salt’s advice for getting a PPC job

    Employers’ requirements

    To thrive in a PPC role, you need to have an array of capabilities. One of these is being a great researcher, as you’ll be tasked with researching your client, their target audience and competitors, as well as conducting keyword research. Being an excellent communicator is also a must, as you’ll have to write in a clear and concise manner for both adverts and client reports, as well as verbally pitch ideas to clients and explain PPC concepts to colleagues in layman’s terms. Additionally, you need to be analytical, have the ability to think creatively, and be able to formulate innovative marketing strategies.

    CV requirements

    Experience using Google Ads, Google Analytics and Google Search Console would be highly advantageous for a prospective candidate, although experience with other PPC networks would still likely go a long way. You should also be adept at maximising ROI from a budget, analysing keywords and using Excel.

    Including stats from previous roles will help you appeal to an employer, as ultimately PPC is all about achieving maximum ROI by improving traffic. Figures you should think about including are: budget size and spend, traffic generated and ROI achieved on specific projects.

    Interview preparation

    There are a number of ways you can prepare for a PPC job interview. A great place to start is researching the company you’re interviewing with and getting to grips with their PPC strategy. You should give your own view on their strategy and what you’d do to improve on it. This will show them how you think and how you can be an asset to them.

    Secondly, you should prepare a report of a PPC project you have previously undertaken. This will show your prospective employers exactly how you’ve previously succeeded. You could even go a step further and explain how this (and other successes) can help you in this new role too.

    It is also important that you are up to date with all the latest industry changes and can provide commentary on notable campaigns. Finally, make sure you revise the most important PPC concepts, as although you may have extensive PPC knowledge, it’s good to go over the basics.

    Educational requirements

    Whilst there is no specific type of degree required, a masters or bachelors degree in business studies could be advantageous. That said, PPC professionals come from a range of different backgrounds, and what’s most important is that candidates have PPC experience of some description. This could be a PPC or marketing internship or some other form of relevant work experience. Whilst a degree lays the groundwork for a lot of required skills, like organisation and writing, PPC experience is definitely more important. Many roles now also require candidates to be Google AdWords and/or Analytic certified. While almost all marketers are using AdWords and Analytics, only a small minority enrol on Google’s certification programmes. Doing so will undoubtedly set you apart from the crowd.

Top Tip

"If you’re looking for more ownership of the paid media activity (from an end-to-end perspective), then it’s time to move client side."

— Charlie Curlewis, Associate Director

Speak with Charlie Curlewis about Biddable Media & PPC Jobs

Salt News


Virtual assistance empowering Neurodivergents with James Cleves

3 June 24


James Cleves, Autistic Founder and VA, has a mission to uplift other Neurodivergents to achieve their dreams! His story and insights into hiring will inspire you.


Read More

Salt acquires Zelo Digital, reinforcing its commitment to digital futures


Salt has acquired Zelo Digital, enhancing their digital specialisms in emerging tech, programmatic, advertising and media.


Read More

龍年快樂 Celebrating Chinese New Year 2024

2 August 24


兔年快樂! Chinese New Year 2023 officially begins on January 22nd. The Chinese New Year is the time to worship ancestors and celebrate with your loved ones.


Read More

Businesses must prepare for a neurodivergent future with Nicole Curtin

2 June 24


With diagnoses rising – Ambitious about Autism's Nicole Curtin shares why and how your business can include neurodivergent employees.


Read More

Tune your sales skills to pitch perfection in 2024

2 January 24


Spotlight sales skills that will take you to the next level in your sales career and land your dream sales role.


Read More

Biggest hits for Sales 2024: the must-know technical sales trends

2 January 24


These tech trends will help you thrive in your sales role and stand out from your competition!


Read More

Level up in 2024: how to upskill yourself and elevate your career


Learn how to upskill yourself, even while you're working! Shine in your career now and glow up your CV with new skills that get you noticed.


Read More

9 helpful ways to market yourself for your next marketing role

1 March 24


Wondering how to be well-prepared for a successful job search for a new marketing role? Here's how!


Read More

How to prepare for an interview to land your dream role

12 December 23


Interviews can be daunting! These top tips - from researching to following up - will help you showcase who you are and what you bring! 


Read More

How to write a CV: Top tips for 2024


Whether you’re wondering how to write a CV for the first time or updating your CV as part of a job search, our handy guide will help get you noticed for all the right reasons.


Read More

Salt ranked as a leading UK recruiter by FT and Statista


Salt have made The Financial Times and Statista's list of the UK's leading recruiters in 2024


Read More

Empowering young professionals: Educating Futures with Salt Australia

11 July 23


As part of Salt's Educating Futures initiative, our teams in Australia run workshops to support young professionals.


Read More

Hottest in demand technology skills and industries for 2024


The most in-demand technology skills and industries in tech industry in 2024 to help you land your dream in tech!


Read More

The untapped potential of autistic talent in IT with Emma Walker


Autistic talent brings incredible abilities and capabilities to your organisation – but you must ensure they're included and supported.


Read More

Can I meet the woman in charge?


Whether you loved the Barbie film or hated the Barbie film, it asks an important question: where are the women in leadership?


Read More

The power of memes in marketing with Jacob Nomafo and Jonah Blackburn


Memes can supercharge your marketing. The founders of Lucid Meme explain why and how you can revolutionise your social media strategy.


Read More

How to promote equality and diversity in the workplace: the ultimate guide


Make real changes today to support your existing workforce, and attract and retain diverse talent.


Read More

How to navigate the unknown: charting the digital skills gap  


The digital skills gap is challenge for every employer today. Here’s what you can do to source the skills you need.


Read More

Discover your hidden gems: Unleashing employee potential


By building development you will uncover hidden gems within the organisation that also allows for a more effective and efficient hiring process.


Read More

Salt is Creating Futures in Abu Dhabi


Salt is proud to announce its latest milestone - securing a license to operate in the thriving city of Abu Dhabi, UAE. This represents a strategic step towards furthering our commitment to the region's digital growth and development, offering us a wide scope to offer recruitment services for roles across the capital.   


Read More

Build resilience and authenticity the REAL way with Nathan Andres

7 December 23


Nathan Andres, wellbeing activist, helps people survive and thrive in times of change through resilience and authenticity. Here's how.


Read More

Why we’re celebrating Matariki in New Zealand

7 November 23


What is Matariki and how can you celebrate this year? Find out the history and significance of this special time from Salt Wellington's Annalee Hoogeveen!


Read More

Bravery, branding and ‘just f**king post it’ with Amelia Sordell, CEO and Founder of Klowt

7 May 23


A personal brand is your reputation at scale. Amelia Sordell shares her own story and how you can start building your brand online!


Read More

Unleashing the power of skills: how skills-based hiring changes your recruitment game


Skills-based recruitment strategies aren't new - but they could make all the difference to your business. Here's why they continue to rise as a hiring practice.


Read More

Top talent is vital for navigating market shifts


Learning how to adapt to changing markets is crucial for any business looking to improve and stay relevant. Jacqui Barratt, CEO of Salt, shares key trends and how to make sustainable change.


Read More

AI Experts speakers at CogX Festival announced


The CogX Festival (https://www.cogxfestival.com) of inspiration, impact and transformative change announces nine of the world’s top AI experts that will speak on the AI day of the highly anticipated DeepTech Summit.


Read More

Black women have ADHD too! with Abigail Agyei MBE


Abigail Agyei MBE is a Senior Policy and Strategy Advisor with the Civil Service, using her own platforms to champion DEI and raise awareness about how Black women can experience ADHD.


Read More

How to use skills-based hiring to build diverse, talented teams   


Skills-based hiring helps builds more diverse, talented teams by attracting outstanding talent your competitors might overlook!


Read More

3 technology trends HR can use to solve their talent challenges!

5 December 23


Technologies like AI and metaverses can help with HR talent challenges! Melissa Crawford explains the exciting opportunities ahead.


Read More

Salt receives Global Supplier Excellence Award from Magnit

5 December 23


"We are truly honoured to be named in the Magnit Global Supplier Excellence Award for 2023. We love our partnership with the Magnit teams and thank them for their continued support in Salt and their investment in a more inclusive and equitable future.”


Read More

Transferrable skills and getting into Tech with Lara-Michelle Noack, Code First Girls ambassador

5 October 23


You already have 50% of the skills you need for a Technology role. Lara-Michelle Noack shares how to start in tech!


Read More

Autism awareness and truly inclusive leadership with Becca Lory Hector

5 March 23


Becca Lory Hector is LinkedIn's top voice on Disability Advocacy. Late diagnosed and openly autistic - she shares her views and experience having an invisible disability and what organizations can do to be truly inclusive.


Read More

How to write a great cover letter in 2024? 6 simple tips to help you get noticed


Cover letters can be tricky! Here's what to include, the best format to use, and our insider tips to help! 


Read More

Digitally scaling a social movement with Anna Brailsford, CEO of Code First Girls

4 May 23


Organisations need to stop talking about getting more women into Technology and start acting. Anna Brailsford, CEO and Co-Founder of Code First Girls explains what you can do now.


Read More

How to hire and manage remote workers: working through the crisis of trust


Remote work models have opened new doors for both employers and employees on a global scale - here’s how they could help your business thrive.


Read More

3 things you’ll need to manage remote workers


Here’s how to adapt your work processes to see real results from your remote or hybrid workforce - now and in the future!


Read More

‘Working out’ with charities with Ed Mayo, CEO of Pilotlight

3 July 23


Ed Mayo shares how pro bono volunteering has powerful business benefits as well as its social impacts - a key factor for employers to consider in a competitive job market where company culture and conscience matter more than ever before.


Read More

How to achieve exponential growth on LinkedIn with Sean Anderson, CEO Hoxton Media

3 July 23


Sean Anderson on why your company ads on LinkedIn aren't seeing results, what the limitations of your Marketing are and how to empower your own people on their own platforms to see exponential growth and rewards from this social network.


Read More

Creating Futures that positively impact the digital economy in Brazil


FOR IMMEDIATE RELEASE Creating Futures that positively impact the digital economy in BrazilThe acquisition of R4S allows Salt to offer even more opportunities for digital professionals in Brazil and beyond Salt, a global leader in digital recruitment and talent, is proud to announce the acquisition of R4S, a leading recruitment provider in Brazil. This strategic More...


Read More

Criando Futuros que impactam positivamente a economia digital no Brasil


PARA LANÇAMENTO IMEDIATO A aquisição da R4S permite que a Salt ofereça ainda mais oportunidadespara profissionais digitais do Brasil e do exterior A Salt, líder global em recrutamento e talento digital, tem o orgulho de anunciar a aquisição da R4S, empresa líder de recrutamento no Brasil. Essa aquisição estratégica expande o alcance global da Salt More...


Read More

The Power of LinkedIn Is Its People: How To Achieve Reach and Results


LinkedIn is rapidly evolving and brands that want to break through the noise need to understand these changes and leverage them!


Read More

Workplace wellbeing starts with your C-suite

7 July 22


New workplace wellbeing report highlights impact and role of C-suite Wellbeing at work needs to be championed and embedded into the roles of employees at every level.


Read More
×
UK

Upload your CV

Upload your CV to our database.

  • Max. file size: 5 MB.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Performance Marketing Manager - Retail - London - c. £50K

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.