Brand Communications Manager

Salt have partnered with a Globally Established Consumer Goods Giant who are searching for a Brand Communications Manager to join their EU communications team. This is a 7 month contract, starting Mid-September. This role requires a combination of strategic thinking, creativity, and excellent communication skills.

You will be responsible for developing and implementing effective communication strategies to enhance brand awareness, build brand equity, and drive engagement with target audiences. They play a crucial role in shaping the brand’s messaging and ensuring consistent and impactful communication across various channels for the client.

Responsibilities:

Brand Messaging:

• Develop and maintain a clear and compelling brand voice, tone, and messaging framework.
• Ensure brand consistency in all communication materials, both internal and external.
• Collaborate with cross-functional teams to align messaging across different touchpoints and campaigns including Brand Engagement, product marketing and local market teams.

Communication Strategy:

• Develop comprehensive communication plans to support brand objectives and key initiatives.
• Identify target audiences and tailor communication strategies to reach and engage them effectively.
• Utilize market research, industry trends, and customer insights to inform communication strategies.

Content Creation and Management:

• Create engaging and persuasive content for various channels, including ATL ad creative, websites, newsletters, and other marketing collateral.
• Collaborate with internal stakeholders, agencies, and creative teams to produce high-quality content that aligns with brand guidelines.
• Ensure all content is accurate, up-to-date, and consistent with the brand’s messaging and positioning.

Performance Analysis:

• Track and analyse the effectiveness of communication campaigns and initiatives.
• Use data and analytics to measure brand performance, identify areas for improvement, and make data-driven recommendations.
• Weekly reporting to key stakeholders including EU and Japan based management.

Skills:

• Proven experience in brand communications, or a similar role
• Strong understanding of branding principles, communication strategies, and marketing concepts.
• Excellent written and verbal communication skills.
• Proficient in digital marketing channels.
• Strong project management skills with the ability to handle multiple projects and meet deadlines.
• Ability to work collaboratively in a cross-functional team environment.
• Strong analytical skills and proficiency in using data to drive decision-making.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Apply to find out more!