Analytics Manager – Targeting

Analytics Manager – Targeting
£65,000 – £75,000
London
Leading retailer

This role will be working in a team of 8 within the food category for this well-known retailer. The Analytics Manager leads targeting. Planning and delivery of the CRM test and learn approach to produce personalised loyalty offers and communications to drive sales and retain customers.

You will –

• Own the test and learn strategy for personalised offers and rewards feeding insights back to the business to optimize engagement for campaigns and channels
• Develop a customer-centric CRM and loyalty plan
• Own the measurement of multichannel campaigns working with 3rd party agencies

Key skill –

• Numerate degree
• Experience with customer data as well as CRM and channel data
• Experience of retail industry and loyalty programmes
• Experience with SAS & SQL
• Strong communication abilities able to work with multiple stakeholders and comfortable presenting back findings
• Comfortable managing agencies

To apply for the Marketing Effectiveness Specialist position click “Apply”

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