Audience and Data Specialist (Contract)

Analytics Jobs

Europe Contract / 9 Months €300 - €400 per day

Are you interested in joining one of the most successful and well known fashion and retail clients, who are leading the way digitally? You’ll join in an exciting and important year as they embark into the final year of their 5 year strategy.

Responsibilities:

  • Develop and drive Audience Data strategy and its application through commercial and marketing technologies. Ensure Audience Data Strategy fuels in-season and season +1 planning insights, audience activation, testing roadmaps across the marketing funnel.
  • Working together with local audience managers and global brand team to build brand level
  • Ensure audience strategy feeds creative messaging and experience delivery across each stage of the journey
  • Source, evaluate and activate data partners relevant to continuously improve data driven marketing programs for .com & BU as well as performance activity. Improve data quality and drive competitive advantage
  • Develop hypothesis for learning agenda, testing frameworks in conjunction with insight and measurement leads
  • Own audience segmentation in the Google Full Stack(/or DMP, CDP in the future) and audience ecosystem and how this connects to experience planning, experience delivery and growth strategies
  • Ensure audience data can be executed in the ad tech and martech stack, ensure maximum connectivity and maximization of toolset utilities
  • Actively feed audience strategy & tactics into campaign briefs before Market/BU reach the agency teams
  • Be able to explain the impact of performance marketing on business objectives
  • Work with BUs and markets in the optimization of your performance marketing area(s) by using data analysis, providing training and sustaining ongoing communication
  • Work cross-functionally with product domains, digital and brand teams to create synergies, address opportunities and drive revenue
  • Build on quantitative analysis to develop insights for the communication with stakeholders.

Education & Experience:

  • Experience in Data/Marketing Operation for Ecommerce/DTC environments
  • Experience in Digital Marketing Research/AdTech/MarTech Audience Data Management is a plus
  • Experience in coordinating and operationalizing for DMP and audience building
  • Working with stakeholders at various department levels
  • 6-8 years of experience

Skills:

  • Good communication skills
  • Ability to work in a fast-paced environment with different international cultures
  • Solutions-oriented approach and entrepreneurial mindset
  • Good numerical and analytical skills
  • Strong MS-Office skills (Word, Excel, PowerPoint)
  • Basic Experience and a broad understanding of Advertising and Marketing Technology
  • Fluent English both verbally and written

  • Project
    • Execute project tasks under the direction of Project manager (as collecting information from stakeholder, map process, coordinate testing, manage deadline).

  • Resource
    • Manage stakeholder making sure they are up-date about project and on time vs plan with their tasks

  • Communication
    • Apply appropriate and effective communication methods to escalate or inform management and important stakeholders.
    • Be able to identify critical steps and escalate for resolution

    This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website https://www.welovesalt.com/privacy-policy/.

    Job Information

    Job Reference: JO-2002-156888
    Salary: €300 - €400 per day
    Salary per: day
    Job Duration: 9 Months
    Job Start Date: ASAP
    Job Industries: Analytics Jobs
    Job Locations: Europe
    Job Types: Contract

    Here are some related jobs

    Analytics Jobs

    Digital Marketing Analyst

    My client, a global fashion giant, is on the hunt for an experienced Digital Marketing Analyst who has worked in a fast-pace eCommerce environment for a terrific 6-month project. This…

    €400.00 - €650.00 per day
    Analytics Jobs

    Digital Optimisation Manager – Ecommerce

    Job Title: Digital Optimisation Manager - Ecommerce Salary: Up to £55,000 (depending on experience) + Bonus Location: London My client is the global leading information services company, providing data and…

    £40000 - £55000 per annum + Benefits
    Analytics Jobs

    CRM Insight Analyst – Luxury Retailer – £46,000

    Senior CRM Analyst - London - £45,000 A leading luxury retailer in Central London are looking for a CRM Analyst with a strong analytical background to join their team! This…

    £38000 - £46000 per annum
    ×
    UK

    Upload your CV

    Upload your CV to our database. Our consultants will be in touch if your profile matches an open role.






    Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

    • Click here to find out more about Salt's Privacy Policy
    • This field is for validation purposes and should be left unchanged.

    Cookie Consent×

    Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. Cookies are also used to help us understand how our site is being used. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.

    OK