B2B Customer Personalisation and Segmentation Manager – Germany

Global B2B Customer Segmentation and Personalisation Manager – Consumer Goods – Dusseldorf – €75,000 – €105,000

I am working with a truly global consumer goods organisation, as they search for an established digital/data orientated marketeer with deep experience in implementing Customer Segmentation and Personalisation strategies aimed at improving the digital marketing effectiveness and long term customer engagement.

As the brand continues through a period of immense digital transformation, this role will further support this process across the B2B landscape by ensuring a customer and data focused approach to marketing and sales initiatives across various international markets.

Suitable candidates will have at least 6 years’ experience, working brand/agency or consultancy side, in roles/projects that focus on digital transformation projects. In addition, you will have extensive experience across customer data platforms and data management platforms. You must also be able to demonstrate superior ability in B2B Marketing Automation.

This role requires a team player, who can work closely with the wider Insights team and with a wide variety of stakeholders across the local and international business.

While being based in Germany, German language skills are not a necessity.

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

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