Digital Analyst- Marketing

Role: Digital Analyst- Marketing

Location: Surrey

Client: Global Brand- FMCG Blue Chip

Contract Length: 6 month initial

Day rate: £350-£400

An excellent opportunity has arisen for a digital analyst to join a Massive Blue-Chip company and make your mark in their rapidly evolving Digital team

They are currently undergoing an unprecedented digital transformation and are now seeking a digital analyst to ensure that they are able to make effective data backed decisions.

Despite being based in Surrey, this role is commutable from Central/South West/South/South East London- the client is looking for London level talent, and lay on shuttle buses/subsidized canteen/excellent facilities to ensure they get the quality of contractor that they need.

Full details below:

Primary Responsibilities

• Measure marketing effectiveness and value of media and web personalisation campaigns, and present actionable insights and recommendations based on data results and best practices
• Creation of personalised experiences for selected audiences within Adobe Target
• Provide analysis, reporting and insights on cross-channel campaigns and brand performance, often making recommendations for adjustment to marketing campaigns in-flight
• Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
• Advise marketing teams on audience selection for campaign optimisation and web personalisation
• Support brand teams in the development of measurement plans for campaigns, audiences and A/B testing
• Construct test & learn marketing activity and analyze results for presentation to stakeholders
• Work with the DMP consultant to brief appropriate audience selections for Media and web personalization campaigns
• Leverage data to gain insight into trends, user experience and behaviour in order to drive the appropriate digital marketing, mobile and social strategies
• Expert and go-to person on Adobe Analytics and Adobe Target towards brands and brand execution teams
• Data analysis of ad hoc requests

Secondary Responsibilities

• Suggest experience optimisation for specific audiences (i.e. serving different content variations per audience to see what works best)
• Ensuring standardisation, quality and best practices in analysis and reporting

Skills and Experience

• Experience introducing new (digital) services or capabilities at a major organisation
• Has 3+ years of experience in marketing analytics
• Knowledge of Digital Marketing campaigns
• Knowledge of standard campaign reporting schedules
• Knowledge of how segmentation is applied in practice within data driven marketing environments
• Experience in working within a marketing/business intelligence environment
• Experience in data analysis techniques
• Ability to use data visualisation techniques to tell a story and be able to articulate findings to senior business stakeholders
• Experience working with reporting, analysis and visualisation software (eg Tableau), including Adobe Analytics
• Advanced Excel user
• Experience working with website optimisation tools for A/B and multivariate testing, including Adobe Target
• Experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social
• Experience driving business value from consumer insight

If you’re keen to apply please drop me a copy of your CV to agee @ welovesalt .com

This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website https://welovesalt.com/privacy-policy/.