Analytics

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Digital Analyst- Marketing

Analytics

Surrey Contract / 6 month initial

Role: Digital Analyst- Marketing

Location: Surrey

Client: Global Brand- FMCG Blue Chip

Contract Length: 6 month initial

Day rate: £350-£400

An excellent opportunity has arisen for a digital analyst to join a Massive Blue-Chip company and make your mark in their rapidly evolving Digital team

They are currently undergoing an unprecedented digital transformation and are now seeking a digital analyst to ensure that they are able to make effective data backed decisions.

Despite being based in Surrey, this role is commutable from Central/South West/South/South East London- the client is looking for London level talent, and lay on shuttle buses/subsidized canteen/excellent facilities to ensure they get the quality of contractor that they need.

Full details below:

Primary Responsibilities

  • Measure marketing effectiveness and value of media and web personalisation campaigns, and present actionable insights and recommendations based on data results and best practices
  • Creation of personalised experiences for selected audiences within Adobe Target
  • Provide analysis, reporting and insights on cross-channel campaigns and brand performance, often making recommendations for adjustment to marketing campaigns in-flight
  • Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
  • Advise marketing teams on audience selection for campaign optimisation and web personalisation
  • Support brand teams in the development of measurement plans for campaigns, audiences and A/B testing
  • Construct test & learn marketing activity and analyze results for presentation to stakeholders
  • Work with the DMP consultant to brief appropriate audience selections for Media and web personalization campaigns
  • Leverage data to gain insight into trends, user experience and behaviour in order to drive the appropriate digital marketing, mobile and social strategies
  • Expert and go-to person on Adobe Analytics and Adobe Target towards brands and brand execution teams
  • Data analysis of ad hoc requests

Secondary Responsibilities

  • Suggest experience optimisation for specific audiences (i.e. serving different content variations per audience to see what works best)
  • Ensuring standardisation, quality and best practices in analysis and reporting

Skills and Experience

  • Experience introducing new (digital) services or capabilities at a major organisation
  • Has 3+ years of experience in marketing analytics
  • Knowledge of Digital Marketing campaigns
  • Knowledge of standard campaign reporting schedules
  • Knowledge of how segmentation is applied in practice within data driven marketing environments
  • Experience in working within a marketing/business intelligence environment
  • Experience in data analysis techniques
  • Ability to use data visualisation techniques to tell a story and be able to articulate findings to senior business stakeholders
  • Experience working with reporting, analysis and visualisation software (eg Tableau), including Adobe Analytics
  • Advanced Excel user
  • Experience working with website optimisation tools for A/B and multivariate testing, including Adobe Target
  • Experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social
  • Experience driving business value from consumer insight

If you’re keen to apply please drop me a copy of your CV to agee @ welovesalt .com

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Job Reference: JO-1810-141758

Salary:

Salary per: Day

Job Duration: 6 month initial

Job Start Date: ASAP

Apply Now

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