Global Audience Data Lead

Global Audience Data Lead
Switzerland
120,000 – 160,000
Plus relocation package, bonus and benefits

Responsibilities

• Partnering and training the digital analytics, personalisation teams, whilst commercially rolling out the DMP and Ad Server.
• Working closely with Data Architects, BA’s and PM’s in leading and creating a working operational model.
• Defining the change management and resource requirements to build out a world-class digital marketing platforms team.
• Helping devise commercial test plans and audience-targeting strategies with product leads making use of a range of DMP functionality, tactics and data points
• Providing expert SME input to ensure successful delivery of the DMP in accordance with information security, NAPA and GDPR legislation.
• Working closely with the external marketing media agency and third party vendors to ensure successful campaign delivery and effective ROI
• Developing specific audience strategies for various products

Experience

• Experience within DMP, Data Analytics, Customer Intelligence, Platform Integration
• Either from a tech vendor of large matrix organisation

To apply for the Global Audience Data Lead click “Apply” or email Yasha on ymirsamadi@welovesalt.com

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