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Global Audience Data Lead

Analytics

Greater London Permanent £130000 - £160000 per annum

Global Audience Data Lead
Switzerland
120,000 – 160,000
Plus relocation package, bonus and benefits

Responsibilities

  • Partnering and training the digital analytics, personalisation teams, whilst commercially rolling out the DMP and Ad Server.
  • Working closely with Data Architects, BA’s and PM’s in leading and creating a working operational model.
  • Defining the change management and resource requirements to build out a world-class digital marketing platforms team.
  • Helping devise commercial test plans and audience-targeting strategies with product leads making use of a range of DMP functionality, tactics and data points
  • Providing expert SME input to ensure successful delivery of the DMP in accordance with information security, NAPA and GDPR legislation.
  • Working closely with the external marketing media agency and third party vendors to ensure successful campaign delivery and effective ROI
  • Developing specific audience strategies for various products

Experience

  • Experience within DMP, Data Analytics, Customer Intelligence, Platform Integration
  • Either from a tech vendor of large matrix organisation

To apply for the Global Audience Data Lead click “Apply” or email Yasha on ymirsamadi@welovesalt.com

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Job Reference: JO-1806-136582

Salary: £130000 - £160000 per annum

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