Head of Audience & Targeting

Head of Audience & Targeting
CHF 160,000 – 220,000 / £120,000 – 165,000
Plus amazing relocation package, bonus and benefits (e.g. final salary pension!)
Switzerland

This is a newly created role sitting in the digital division you and your team will lead and drive a customer-centric and data-driven approach to grow and engage the companies global audience with a unified customer experience.

You will continually be asking, what can we do better? How can we automate? Where can we scale?

Responsibilities

• Lead audience programmes to grow customer base and increase marketing effectiveness
• Use data to better understand customer behaviour, motivations and create targeted solutions
• Mentor and build and Data & Analytics team with varying skill sets

Experience

• Bachelor’s degree/Masters/Ph.D computer science, information science, computer engineering, mathematics, statistics, qualitative behaviour science or related field.
• Relevant experience in customer analytics
• Extremely strong communication skills with experience working with senior stakeholders
• Good understanding of advanced analytics
• Familiar with programming languages such as R, SPSS etc

To apply for the Head of Audience & Targeting click “Apply” or email Yasha on ymirsamadi@welovesalt.com

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