Head of Growth Marketing

Head of Growth Marketing – £70-80K – West London & Remote

My client is a growth ‘LegTech’ SaaS platform who have been increasing revenue and users MoM. Not only is there space hot right now, but given the amount of SMEs needing legal assistance without having the luxury of an internal legal team, this is THE platform for small to medium businesses – not only saving time and money, but also an efficient way to get legal advice fast!

THE ROLE

Reporting to the Chief Sales and Marketing Officer, you will be responsible for the implementation of impactful customer acquisition programs. You will ensure the smooth running of campaigns along with the development of test and learn initiatives to optimise performance.

· Drive an effective organic program, maximising domain and page authority to rank high in search activity. Work with our supporting agencies to amplify success points

· Define SEO strategies and execute across the marketing team. Lead agency and team resources to develop impactful campaigns to drive organic excellence

· Manage paid campaigns (search, display, remarketing) email and social media, collaborating with our agencies to deliver strong engagement rates and a high return on investment

· Align digital marketing programs with the sales & marketing plans, ensuing email content and web landing pages are optimised for maximum impact throughout the customer journey

· Analyse desktop and mobile performance to ensure optimum channel splits, reporting back to Marketing Leadership on performance and detect signals to increase volume and value

· Administer partner marketing activity – providing the guidance and tools to drive additional qualified traffic into the brand domain – reconciling referral bounties were appropriate

· Drive an effective organic program, maximising domain and page authority to rank high in search activity. Work with our supporting agencies to amplify success points on SEO

· Manage paid campaigns (search, display, remarketing) email and social media, whilst collaborating with our agencies

· Align digital marketing programs with the sales & marketing plans, ensuing email content and web landing pages are optimised for maximum impact throughout the customer journey

· Analyse desktop and mobile performance to ensure optimum channel splits, reporting back to Marketing Leadership on performance and detect signals to increase volume and value

What we’re looking for:

· Digital marketing professional with 5+ years role relevant B2B experience; a holistic knowledge and interest in organic and paid marketing is essential

· Strong experience of targeting SME sized businesses

· Demonstrable experience creating impactful campaigns to secure customer acquisition, managing SEO/SEM, email, social media and PPC advertising campaigns

· Able to identify risks and opportunities to grow acquire, grow and retain customers and increase value through CRM and loyalty programs – knowledge of HubSpot Marketing Hub is a necessity

· High attention to detail, analytically minded and able to work with large data sets and extract actionable insights. Advanced understanding of Google Analytics is a requisite

· Good commercial knowledge and ability to work in a fast-paced environment, have a resilient nature to adapt to changing business needs while maintaining a positive and energetic attitude