Insight Analytics Manager

Role: Insight Analytics Manager

Location: West London

Day rate: Up to £500 via LTD

Contract Length: 6 months

An excellent opportunity for an experienced, well rounded Analytics contractor has arisen with a well known global company, based in West London.

The main focus of this role is to ensure that senior stakeholders have access to accurate & timely insights in order to make better business decisions.

To do so, you will need experience of a broad range of analytics tools and techniques, including Google Analytics, Adobe analytics suite (inc Adobe audience manager), Tableau, PowerBI, etc.

Additionally, you will need to be adept at implementing these tools to ensure maximum usability.

Interested? Send your CV to agee @ Welovesalt .com ASAP, this is an urgent role!

Full details below:

Key Responsibilities:

* Own the multiple implementations of Analytics and tracking across websites and apps and manage end-to-end projects and roadmaps

* Comprehensive and expert analysis of company statistics and data management

* Collaborate with cross-departmental teams to develop a cohesive and comprehensive understanding of the key drivers of the business.

* Discover and implement statistical models optimize business processes, and continuously identify new opportunities to leverage analytics to improve our sales and operations

* Work with the Technology teams to deliver a stable and highly available reporting platforms

* Conduct research and adopt best practices in establishing business analytics platforms, systems and approaches.

* Provide insight and recommendations to the product team to improve conversion

* Own and refine dashboards

* Delivery of insight and observations to key stakeholders based on data sources

* Own and conduct surveys, reviews, feedback and market research alongside UX teams

* Ensure tagging events are accurate and data sets are complete

* Analyse user journeys (Web/Mobile/TV) to understand customer behaviours and to provide insight and improvement ideas/recommendations

* Implement any analysis projects and help lead A/B testing and provide feedback

* Review user content engagement

* Establish successful business relationships with stakeholders and be able to influence by using empirical data

Experience in an OTT, VOD environment
* Experience measuring player metrics
* Strong experience with Adobe Analytics / Audience Manager
* Strong experience of working with Tag Managers (DTM)
* Experience with monitoring video tracking and events, click and heatmaps, and other UX events
* Work with team to facilitate workshops and lead focus groups

Basic Qualifications

* Expert user of digital Analytics solutions such as: Adobe Analytics (omniture) & Google Analytics
* Experience with Tableau, Power BI and/or other dashboarding tools
* 4+ years of relevant work experience in data analysis and actionable insights for product recommendations
* Experience with A/B testing, QA and UAT.
* Ability to clearly articulate and present initiatives to senior stakeholders
* Pragmatic approach to problem solving, with exceptional analytical and critical thinking skills

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