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Lifecycle Manager

Analytics Jobs

Greater London Contract / 6 month inital

Role: Lifecycle Manager

Location: Central London

Day Rate: Up to £300 via LTD

Contract length: 1 year

Salt are working with an exciting financial services start-up, with massive backing, looking for a Lifecycle manager with 3 + years CRM experience for a one-year contract in central London.

The client is on a mission to redefine how you access and manage your money, building an innovative platform that is unique on the market.

The ideal candidate will have extensive CRM management experience, fintech & app experience are desirable.

About the team

You’ll join a dedicated team of driven startup-ers who are busy growing the company’s reach & influence. The Campaign team are busy finding innovative ways of helping people be smarter with their money, the Engagement team are developing and maintaining relationships with our community of users to continuously improve the app based upon their feedback, and the Creative team who are knee deep in creating a brand that people feel connected to and love, whilst promoting a healthy attitude to money-talk.

About being the Lifecycle Manager

The client need an experienced, data driven, organised team-mate who will obsess over their mass communications strategy. You will be instrumental in developing their CRM system, building trigger-based email and push strategies to ensure they are speaking to their users at the right time, with the right messaging. You will work closely with data scientists and the rest of the marketing team to lead the lifecycle management strategy.

Day to Day work:

  • Writing and implementing automated lifecycle campaigns for new and existing users
  • Analysing, measuring and tracking: optimising push and email campaigns regularly
  • Collecting qualitative feedback from users regularly, sharing with wider team.
  • Focusing on retention and driving revenue based on individual user behaviour
  • Be a team-player by joining your colleagues with team-wide projects

Qualifications:

  • Essential: Bachelor’s Degree or higher
  • Desirable: Degree in Marketing/Communications

Experience/Knowledge

  • Essential: CRM management, Email Marketing skills, Database marketing experience, lifecycle management.
  • Desirable: Fintech experience, mobile app experience, experience using a CRM system.

Personal Competencies

  • Essential: Great Written English, Understanding of user behaviour data, 3+ Years Database/CRM marketing experience
  • Desirable: Native in another European language, Experience using automated marketing software

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Job Information

Job Reference: JO-1808-139460
Salary:
Salary per: day
Job Duration: 6 month inital
Job Start Date: ASAP
Job Industries: Analytics Jobs, Marketing & Communications Jobs
Job Locations: Greater London
Job Types: Contract
Job Skills: Loyalty manager lifecycle manager acquisition retention

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