Marketing Effectiveness Analyst

Marketing Effectiveness Specialist (Econometrics)
£50,000 – £60,000
London
Leading retailer

This role will be working in a team of 8 within for this well-known retailer. The Marketing Effectiveness Specialist will enable the marketing team to invest a multi-million pound marketing budget to generate the best ROI

You will –

• Use your expertise to create bespoke marketing mix models to understand estimates of ROI by channel the marketing strategy
• Work with customer offerings team and agencies to translate marketing strategy into an appropriate evaluation framework
• Evaluate marketing campaigns to establish the effectiveness from a financial and customer perspective
• Lead end to end projects sharing results in a compelling manner

Key skill –

• Numerate degree
• Experience developing and applying econometric / marketing mix models either agency or client side
• Experience with one or a number of data analytics software’s – SAS, R, Python
• Strong communication abilities able to work with multiple stakeholders and comfortable presenting back findings

To apply for the Marketing Effectiveness Specialist position click “Apply”

This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website https://welovesalt.com/privacy-policy/.