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Marketing Effectiveness Analyst

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Greater London Permanent £50000 - £60000.00 per annum

Marketing Effectiveness Specialist (Econometrics)
£50,000 – £60,000
London
Leading retailer

This role will be working in a team of 8 within for this well-known retailer. The Marketing Effectiveness Specialist will enable the marketing team to invest a multi-million pound marketing budget to generate the best ROI

You will –

  • Use your expertise to create bespoke marketing mix models to understand estimates of ROI by channel the marketing strategy
  • Work with customer offerings team and agencies to translate marketing strategy into an appropriate evaluation framework
  • Evaluate marketing campaigns to establish the effectiveness from a financial and customer perspective
  • Lead end to end projects sharing results in a compelling manner

Key skill –

  • Numerate degree
  • Experience developing and applying econometric / marketing mix models either agency or client side
  • Experience with one or a number of data analytics software’s – SAS, R, Python
  • Strong communication abilities able to work with multiple stakeholders and comfortable presenting back findings

To apply for the Marketing Effectiveness Specialist position click “Apply”

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Job Reference: JO-1808-138906

Salary: £50000 - £60000.00 per annum

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