Product Marketing Manager

Product Marketing Manager

The Company

My client is a well known FinTech company who focus on money transfer. They are a future thinking company whose aim is to simplify and make things fairer for the consumer.

The Role

The role holder will be instrumental in developing an insight-led innovation roadmap for the business and shaping the marketing strategy for new products and features we are developing for our customers.

Main Job Responsibilities

· Support on product related consumer research

· Develop strong understanding of our diverse, global audience and our customers’ needs and expectations, to shape marketing strategy, and help strengthen insight across the business

· Collaborate closely with product and engineering teams on launch and implementation plans

· Write marketing strategy and launch plans for new product propositions

· Define target audience and provide profiling information to inform marketing approach

· Oversee campaign delivery, working closely with the campaign and CRM teams

· Produce insightful exec-ready reports on performance, effectiveness and optimization, at product and campaign level

Key Skills and Experience

· Minimum 5+ years’ experience in marketing, with a focus on but not limited to digital channels

· Strong experience in developing marketing strategy for digital products/services

· Experience in leading workstreams and managing cross-business project teams

· At least basic knowledge of Google Analytics and social media analytics

· Experience in market and competitor analysis, desk research, and/or market research

· A strong academic background, ideally in a role related field e.g. business, marketing, economics

To apply for the Product Marketing Manager role, please click the “apply” button, or contact Dave Boyle on 0207 928 2525 or dboyle@welovesalt.com for more details.

This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website https://welovesalt.com/privacy-policy/.