Analytics

Here are some similar roles:

Analytics

Optimisation Director

Optimisation Director Home/ Remote working - London basedAgency/ Consultancy£50,000 - £70,000 * Remote/ home based working with 1-2 days working onsite with London based clientsThis 20 man optimisation consultancy are…

£50000 - £70000.00 per annum
Analytics

Marketing Analytics Manager

Marketing Analytics Manager Central LondonThis is a newly created role reporting to the Head of Digital the Analytics Manager will lead and build an analytics team focused on driving marketing…

Analytics

Lead Category Analyst

Lead Category Analyst Leading UK retailer (multiple categories)£60,000 - £70,000Central London Role purpose - Lead a team of Category Analyst who supports buying and merchandising teams in developing strategies to…

£60000.00 - £70000.00 per annum
Analytics

Database Exec

Role: Database Executive Location: London Day rate: £100-£150 via LTD/umbrella Contract length: 1 month rolling A central London based Media Sales business are looking for a bright, ambitious, junior candidate…

£100.00 - £150.00 per day

Senior Data Strategist/Analyst

Analytics

Surrey Contract / End of 2018 £350.00 - £400.00 per day

Role: Senior Data Strategist/Analyst

Location: Surrey/London

Day rate: Up to £400

Start: ASAP

End: End of 2018

Purpose of the Role

The Data Strategist/Analyst will be responsible for supporting the Customer Data Driven Marketing Strategy by providing data insight, reporting and guidance on the development of the data strategy to achieve business objectives.

Customer Data Driven Marketing (CDM) is a key strategic capability to increase sales through data-driven marketing. The client’s mission is to deliver personalized, connected, cross-channel communications (paid media, email, web, app) to drive sustainable business growth.

This role will support all product categories – Mobile / TV / Domestic Appliance and help share CDM-insight to all parts of the business (Marketing – Brand, CMI, Digital, Customer Service, Product Divisions) at European level, to create high value propositions that can be executed across the client’s multi-touchpoint CDM platform

The ideal candidate for this role comes from a data driven campaign background, ideally with clientside experience that encompasses agency management.

Key Responsibilities

  • Own and interpret CDM platform data as part of integrated campaign design and end to end optimisation. Work with CDM Campaign Managers to deliver weekly, monthly and quarterly insight-driven reporting to improve and optimise performance of campaigns, with a focus on loyalty app, email and push notifications.
  • Work with CDM Platform team and the wider business to build integrated Customer Insights in order to drive actionable insight at European and individual country level, using Qlik Sense. Be the ambassador for the adoption and maturity of Qlick Sense usage across Europe.
  • Work with the CDM Platform team to prioritise based on business need the continuous improvement of data quality in the CDM Platform. Also extension of this to quality control of naming conventions, tracking and reporting consistency across multiple channels including the use of the DMP.
  • Through working with the CDM Marketing team, identify data enrichment opportunities and project manage stakeholders required to implement data enrichment successfully e.g. new sources of data identified and be the business lead in how this data should be available in the CDM Platform for marketing purposes, or identifying 3rd party agencies.
  • Working with internal EU CRM data team, CMI, Legal and Agency Partners to define data capture, data management, data enrichment and data security and governance processes to reach our business objectives.
  • Engage and coordinate with multiple parts of the organisation (Marketing, Customer Service, Content & Services, Product Divisions, eCommerce…) and partner agencies to help define objectives, KPIs and reporting of campaigns, and deliver these to the business.
  • Fully understand the wider CDM Strategy and give input to management in terms of data strategy and database development

Skills and Experience

  • Considerable experience of working in a Data Analyst and Analytics environment, preferably at an agency or client side in telco industry
  • Track record of delivering successful data strategy and measurement projects to recognised brands, ideally including telecoms
  • Utilisation of diverse data sources across multiple channels to produce insight
  • Ability to write and present well considered proposals
  • Advanced ability in MS Excel and PowerPoint
  • Knowledge of website, social and customer analytics tools. Especially Qilk Sense. (e.g. Google Analytics / Adobe Analytics / Facebook insights / Faststats) is desirable though not essential
  • Knowledge of QA processes and data protection legislation (GDPR)
  • A proven track record of planning and managing changes in marketing programs (often through others, internally and externally) that deliver growth to a complex set of Consumer stakeholders
  • Must be self-motivated with the ability to multi-task successfully and operate within budgetary and timeline constraints
  • Demonstrated business results from delivering on-time and managing to large marketing budgets
  • Presented frequently to executives to gain widespread support for change management initiatives to seek investment that delivers growth
  • An ability to connect with people, using a range of influence skills to drive results
  • A passion for technology

Essential:

  • Strong data planning background with a minimum 5 years’ experience
  • Experience working with Qlik Sense or similar
  • Experience of creating and executing data strategies across multi-touch point loyalty programmes.
  • Proactive, independent, responsible attitude.
  • Experience working in multidisciplinary teams and across agency and internal stakeholder groups
  • Ability to involve stakeholders across the organization, sell ideas and tackle conflicts in a productive manner.
  • Strong insight skills
  • Experience with web content creation and maintenance
  • Flexibility to deal with evolving team, individual objectives and challenging market conditions.
  • Good written and verbal communication (clear, accurate, complete, actionable)
  • Flexible. No nine to five mentality

This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website https://www.welovesalt.com/privacy-policy/.

Job Reference: JO-1806-136850

Salary: £350.00 - £400.00 per day

Salary per: Day

Job Duration: End of 2018

Job Start Date: ASAP

Apply Now

Here are some related jobs

Analytics

Channel Planning Analyst

Role: Channel Planning Analyst Location: Surrey/London Contract Length: 3 month initial, likely 1 year FTC offer afterwards Day rate: £300 via LTD This role is an excellent opportunity to join…

£250.00 - £300.00 per day + FTC conversion + benefits
Analytics

Digital Capability Manager

My client, a global FMCG business, is looking for a Digital Capability Manager to assist the business move through an important period of digital transformation within their Marketing function as…

£400.00 - £500.00 per day
Analytics

Global Customer Analytics Manager

Job description Global Customer Analytics Manager Location - Switzerland CHF 160,000 - 195,000 Plus amazing relocation package, bonus and benefits (e.g. final salary pension!) This is a newly created role…

£140000 - £180000 per annum + bonus & bens
×
UK

Upload your CV

Upload your CV and one of our consultants will be in touch with you as soon as possible.






Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

  • Click here to find out more about Salt's Privacy Policy
  • This field is for validation purposes and should be left unchanged.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. Cookies are also used to help us understand how our site is being used. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.

OK