Senior Digital Analyst


Surrey Contract / 3 Months £300.00 - £390.00 per day

My client, a leading agency is looking for a Senior Digital Analyst to sit on site at a leading retail client.

Needed at least twice a week in Surrey, the team works in a very agile manner and fast turnaround of project tasks is expected.

This role is for a 3 month contract to deliver against some specific projects.

Key responsibilities and accountability:

  • To deliver expert Web Analytics analysis using Google Analytics and Adobe Analytics. Experience of SkyGlue a bonus but not essential
  • To ensure best in class data solutions are delivered to the client using statistical analysis and modelling techniques that deliver true and actionable insight
  • To lead the analytics projects and outputs for the agency that have been identified as key deliverables for the duration of the contract, including maintaining high standards across BAU reports through to ensuring is contributing at the Agency meetings and any relevant wider business initiatives that occur during the contract duration.
  • To work closely with the Data Planning, Content, Customer Experience and Developer teams to continuously optimise all the websites/digital assets.
  • To present and explain the results of analysis to non-technical clients and colleagues
  • To work closely with the Data Planners and Planners to develop innovative solutions to client projects/business challenges
  • To assist with the development of business cases in support of campaign initiatives
  • To report on the success of campaigns using highly visual techniques including dashboard builds, to highlight trends in the data and the rationale for trends
  • To advise clients on the optimum way to use data and analytical / statistical techniques to drive maximum value from their data

Role-specific skills, knowledge and experience:

  • A minimum of 4 to 6 years’ experience within digital analytics roles.
  • Must be a strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to drive strategic initiatives forward within the digital environment
  • Must be confident discussing data analytics with agencies of other disciplines (e.g. CRM, Media, Retail) and with clients of varying levels of data knowledge and expertise
  • Must have experience of test and learn/website AB testing to ensure the team take a test and learn approach to content; real time data and insight driven optimisation to improve performance of digital content
  • Expert web analytics experience; specifically, Google Analytics (Adobe Analytics also advantageous in addition to GA)
  • Deep understanding of Web Analytics tagging protocols and naming conventions (Google Tag Manager and SkyGlue specifically)
  • Experience of building interactive, visual dashboards in tools such as Google Data Studio and Geckoboard
  • Good SQL skills (able to write complex queries) for database analysis, and SkyGlue journey analysis and integrations
  • Advanced Excel (Pivot tables, macros, etc…) skills
  • Ability to identify new creative and consumer optimisation opportunities where data planning and analytical tools can be used to enhance the ROI of content and campaigns

Personal attributes

* Computer science or statistical degree preferable

* Excellent written and verbal communications skills with a very high attention to detail.

* Strong critical-thinking and problem-solving skills.

* Collaborate with developers to establish and understand the technical vision to deliver business insights.

* Confidence and comfortable working in a fast-paced, changing client environment.

* Desire to learn and continuously improve.

* Collaborative team player, open minded.

* Ability to work with all levels of internal and associated agency staff as well as client senior management

Start ASAP – £300 – £390 a day. Surrey/ London

This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website

Job Reference: JO-1810-141255

Salary: £300.00 - £390.00 per day

Salary per: Day

Job Duration: 3 Months

Job Start Date: 29/10/2018

Job Type:

Job Location:

Job Industry:

Apply Now

Here are some related jobs


Customer Experience Analyst (Digital Analytics Manager)

Role: Customer Experience Analyst (Digital Analytics Manager) Location: Berkshire Day rate: £340 via LTD Contract length: 6 month initial Salt are working with one of the best known companies in…

£300.00 - £340.00 per day

Marketing Analytics Lead

Marketing Analytics LeadFin-tech start up "Digital challenger bank" £45,000 - £55,000Liverpool Street Company Digital challenger bank, current a team of 30 and growing there is a fantastic culture and ethos…

£40000 - £55000 per annum + bonus & bens

Innovation Strategist (Insight & Proposition)

Innovation Strategist (Insight & Proposition) - up to £60K plus Shares - London THE COMPANYMy client has just received seed funding from one of the hottest (and quite hard to…

£45000.00 - £60000.00 per annum + Share Options

Upload your CV

Upload your CV and one of our consultants will be in touch with you as soon as possible.

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

  • Click here to find out more about Salt's Privacy Policy
  • This field is for validation purposes and should be left unchanged.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. They also allow for social sharing through Facebook, Twitter and LinkedIn. Whose doesn’t like cookies? Unfortunately it’s not those kind of cookies we are referring to but they are there to help us understand how our site is being used and give you a better service. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.