Web Analyst

Web Analyst
Online gaming
£45,000

Working for this data-rich company you will be part of an industry which is at the cutting edge of Analytics. This well-known gaming brand is building a new Analytics function and this will be a key hire in helping them understand their web-based products.

Responsibilities

• Identify key user journeys and flows across desktop, mobile and tablet products
• Work with teams across Development, Marketing, Analytics and more to determine functional report requirements
• Analyse and understand the key behaviours, user flows and drivers behind conversion rate
• Drive and challenge the business to optimise conversion rate through A/B testing and insight
• Manage and create A/B tests alongside Development team
• Identify opportunities to improve user experience and journeys across the site
• Develop and maintain analytical tools (GA 360) as well as training and advising the business how to use them more effectively

Requirements

• Previous experience of insight analytics
• Extensive experience with Google Analytics/ Google Analytics 360
• Understanding and experience of Google Tag Manager (creating, testing and publishing tags)
• Track record of delivering actionable insight to improve conversion rate
• Experience and/or management of an A/B testing tool e.g. Maxymiser, Optimizely etc

To apply for the “Web Analyst” role click apply or email Yasha on ymirsamadi@welovesalt.com