Web Optimisation/Experimentation Analyst

Web Optimisation Analyst

** GLOBAL BEAUTY GROUP **

Salary is £40k plus benefits – including 50% discount!!!

Central London / Hybrid (3 days in office)

Located in stunning central London offices, you will be working amongst beauty products galore!

Reporting into the Head of Digital Analytics, you will be the ‘go to’ person for all things web analytics optimisation and insights. In this brand new team, you will have the chanced to grow and develop as the team does. The team is responsible for providing analytics for a number of different brand websites, within the group – so although they don’t all need the same level of attention all the time, you will need strong prioritization and organizational skills in order to juggle lots of requests from various stakeholders. A great chance to hone your abilities in working with lots of various stakeholders with differing agendas, within a global organization. Fast paced and exciting, this role would suit those who enjoy having to adapt to last minute requests and relish bringing new ideas to the table.

We’re after a strong optimisation specialist with skills in A/B testing and personalisation, working closely with brand stakeholders to provide insights and results around how to get the most out of their websites and user interaction and engagement. You will drive a culture of test and learn, using data to create hypothesis and test ideas, producing analysis on newly launch features and their performance; working to identify ways to constantly improve and optimise the overall website performance and user experience.

The culture as very family orientated, with many of the family throughout the global senior leadership team and even the CDO position even being held by one of the family! Plus an amazingly impressive Chief Analytics Officer leading from the front in the US. An inclusive, forward-thinking group with strong values.

Skills and experience required:

• Educated to degree level, ideally in a numerate or marketing related subject
• Experienced in using web analytics tools such as Google Analytics or Adobe Analytics to analyse and optimise website and product performance.
• Skilled in bringing reports and insights to life through engaging storytelling and compelling articulation of strategic recommendations
• Knowledge of multivariate testing and A/B testing for web optimisation
• Confident in presenting key insights to stakeholders at varying levels of seniority
• Knowledge of GA360 reporting suite