Account Director – independent agency – c. London – £60K

The Company

My client, based in the heart of trendy Central London, is an independent agency in an exciting stage of their growth. They are a specialist performance marketing agency and a close-knit team of specialists who are all focused on driving the agency forward. It’s a very fun, yet dynamic environment – you get to work with some of the industry’s most respected talent.

The Role

The agency is looking for a Digital Account Director to lead a number of exciting accounts, across Media and Customer Experience. This person must have the drive and experience to strengthen and grow the client relationships.

Responsibilities:-

• Understanding the digital communications landscape, capable of considering both client and agency issues
• Translating client requirements into internal briefs and, in turn, communicating agency actions, which can often be complex, to the client in understandable or even “layman’s” terms
• Developing and delivering a successful digital strategy for your clients’ business, working closely with the Media and Customer Experience teams to deliver an ROI to your clients
• You will advise, educate and collaborate with the client. You will understand the clients’ industry, their business and brand, their objectives and KPIs
• You will lead the account of an industry-leading internet security brand across their EMEA acquisition program, for which the agency delivers end-to-end digital marketing across 17 markets in a pure performance contract
• You will also lead clients from industries such as publishing, financial services, and broadcasting to whom the agency delivers Customer Experience and Media services
• Your core areas of responsibility will be your clients’ digital marketing and e-commerce strategy, the profitability of the accounts for the agency, and strengthening and growing the accounts you lead

Please ONLY apply if you possess the following:

• The ideal candidate has a minimum of 8 years’ professional experience in digital marketing, with a minimum of 3 years in a similar agency role.
• You must have solid commercial acumen and exemplary client service skills, and be capable of providing “layman’s” explanations of technical industry detail
• An understanding of and experience in e-commerce, Conversion Rate Optimisation and A/B testing is also highly beneficial
• BA/BS in Business, Advertising, Marketing, Communications, or equivalent experience
• Capable of holistically approaching the digital marketplace, placing a keen eye towards the interplay between all marketing channels (online & offline)
• Experience in running strategies across various digital media channels: display and programmatic, paid and organic search, paid social, and affiliates – with a Direct Response
• focus
• Comprehensive understanding of end-to-end digital marketing

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

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