Assistant PPC Marketing Manager

My client is a leading travel company, who are looking for an Assistant PPC Marketing Manager to help deliver Paid Search activity to increase traffic and revenue from Google and Bing Search Engines.

The role also focuses on running PPC accounts to budget, and looks at the optimisation of such accounts in line with the wider PPC roadmap to deliver best practise, and distributes regular performance reports across the Group.

Key Responsibilities:

• Performs daily account management of PPC accounts on Google AdWords and Bing to ensure activity meets booking targets.

• Maintains and monitors keyword bids, daily and monthly budget caps and pacing, impression share, quality score and other important metrics.

• Maintains and develops ad copy and other ad templates.

• Provides recommendations for, and implements, improvements to keyword lists, campaign structure and targeting.

• Monitors and manages bid management tool, web analytics dashboards, reports and key reporting tools.

• Ensures PPC is front of mind for the business, sharing latest best practise, developments and trends of the PPC landscape with relevant stakeholders.

Skills: Must Have’s

• Min. 2 years PPC experience (agency or client side).

• Experience of working with bid management tools (DS3, Kenshoo, Marin or similar).

• Expert in Google Analytics and Microsoft Office tools (Excel, PowerPoint etc.).

• Data analysis; ability to identify actionable insights from large data sets.

• Expert understanding and use of current PPC tools and practical, demonstrable experience of keyword research.

Preferred:

• Fluency in another language (Spanish, French or German).

• Experience of working in International teams, and matrix organisations.

• Travel industry Experience

If you are interested and available on short notice, please drop me your CV to bjeffries@welovesalt.com or 02038293343.

Day Rate / Pay Rate: Dependent on Experience via LTD or Umbrella Co.

Start Date: ASAP