Biddable Media Manager – SaaS platform – London – £45K

Biddable Media Manager – London – SaaS company – London – c. £45K

The Company

My client is a tech SaaS platform – provider of marketing software, enabling personalised interactions between marketers and consumers. They are global and growing fast and are based in a vibrant part of town. The manager will join the marketing channels team and oversee paid media budget spend across a variety of networks with the aim of generating high volume, high quality, prospects and leads. You will be tasked with experimenting with new media channels, as well as overseeing the key paid media contributors such as Google AdWords.

Main Job Responsibilities:

• Drive traffic to lead-capture pages and microsites
• Explore alternative paid channels optimising based on cost feasibility
• Optimize keywords and push for efficiencies
• Split budget across three key languages (English, German and French)
• Reporting on paid performance to key marketing stakeholders, using a blend of your own reporting and our integrating marketing reporting dashboards
• Critiquing and re-drafting the strategy employed by our digital agency

Key competencies and experience:

• University degree in marketing or similar
• 2-5 years’ experience in a digital / ppc marketing role, ideally in b2b
• Strong understanding of the integrated nature of digital marketing channels
• Experience of Google Adwords and Google Analytics is essential
• Self-starter with an appetite for innovation
• Relishes the opportunity to ‘own’ paid media for the organization
• Passionate, collaborative and willing to challenge the status quo

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

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