Digital Account Director (Contract)

Salt has partnered with a leading digital marketing agency that is shaping consumers’ brand decisions and experiences through media.

You’ll be joining them as Digital Account Director, playing a fundamental role in leading conversations with day-to-day clients to ensure initiatives are understood and aligned with the broader transformation plan and strategic vision.

RESPONSIBILITIES:

• Drive best practice of the Programmatic Buying Unit: working closely with programmatic experts in market and key client stakeholders and help establish process for operational excellence;
• Launch of analytics dashboard: act as liaison between global client/agency leads and local markets to roll out in Europe; work with markets and specialists to troubleshoot and QA data integration and harmonisation of the data fields; project manage various work streams;
• Roll out of Google Marketing Platform: work closely with key stakeholders including clients, digital operations, local markets, and search;
• Work closely with leads across creative, local market, and client teams to introduce personalised campaigns in Europe and continue to evolve sophistication by introducing new tech partners;
• Accountable for digital strategy as part of the overall communications plan and advise on key digital channels and platforms;
• Advise on the orchestration for each campaign and how best to bring storytelling to life;
• Ensure all 20+ markets are up to date on best practices and guidelines in alignment with global leadership;
• Maintain an overview of all categories and brands within the portfolio, understanding each brand’s vision, position in the market, and strategic objective;
• Make recommendations on optimal formats (e.g. display, video lengths) to drive client objectives;
• Provide measurement framework including media KPIs and brand study guidance on a campaign by campaign basis;
• Working with wider team and building out strategic documents;
• Liaison between central search team and broader client team, helping to incorporate search strategy within overall plans and project managing the delivery of strategic responses.

EXPERIENCE:

• Strong digital and data knowledge;
• Programmatic media activation background;
• Strong ability to build strategy and communicate that confidently;
• Strong organisational and leadership skills;
• Sound understanding of the various specialisms to be able to add value and deliver cohesive responses to client briefs;
• Ability to communicate effectively with wider team and clients.

DETAILS:

Contract length: 3-5 Months

Day Rate: £350 a day

Outside IR35

Remote