Digital Marketing Manager – Acquisition

My client, a leading retailer, with an increasing digital presence, is on the hunt for an acquisition-focussed Digital Marketing Manager to drive high-quality traffic to on-line channels, ensuring digital agency partners are performing to a high level in order to achieve the desired on-line traffic while maintaining a strong ROAS and therefore profitable ecommerce P&L.

Roles and Responsibilities

– A successful applicant will be able to develop and execute the digital marketing strategy focusing on customer acquisition and ROAS across the digital channels. Responsible for the key KPI of traffic for the ecommerce site

– You will take ownership of the relationships with digital agency partners to ensure all are delivering against key performance indicators.

– Be able to build strong relationships with Buying and Merchandising teams to ensure aligned with the product strategy and commercial success.

– Use your knowledge of online performance channels and biddable media to create a strategic media plan with the digital agency and define what kind of online marketing activity is required to drive traffic and grow sales on the channel successfully to meet commercial budgets / forecasts.

– Utilise the support from the digital agency take an analytical and evidence-led approach to planning. Apply ecommerce formula to work back from the sales targets to identify traffic volumes required and therefore spend to achieve.

– With the digital agency identify the media mix, placements and campaigns that will be traffic drivers for the year e.g. paid search, retargeting, paid social, affilates etc.

– Manage the marketing and campaign calendar for the digital channels working closely with the Marketing Team.

– Manage the ecommerce media budget and ensure financial controls are in place.

– Be able to create persuasive business plans to ensure budget commitment for digital marketing.

– Ownership of the key word strategy

– Provide the Creative Team with detailed briefs around the required digital assets to ensure campaigns are successful.

– Be able to build effective relationships with the other functions in marketing to implement marketing campaigns.

– Use all the available performance data to create online performance reports that demonstrate spend, ROAS and media performance from click through to product sale.

– Ensure digital agency partners provide regular updates and performance reports and review regularly against KPI’s. to ensure performance is optimised.

– Ownership of the SEO improvement programme

– Work with Ecommerce Trade teams on structure of URLs and meta data in-line with best practice.

If keen to apply, email CV to tbradley@welovesalt.com for more.

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